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International PPC

International Amazon PPC, run market by market

A senior strategist picks your next marketplace, builds keywords from how local shoppers really search, sets bids and budgets for each country, and reports every market together in one currency.

Get my free Market Share Audit See pricing
  • For brands spending $10K+/mo
  • Month-to-month
  • 0% of your ad spend

Part of our Amazon PPC management

4 marketplacesOne weekly report
Germany live in 3 weeksLocal keywords from day one

Trusted by 100+ Amazon brands

  • Verified Partner
  • Live-Data Audits
  • PPC Toolstack
  • Market Research
The basics

What is international Amazon PPC?

International Amazon PPC means running your Amazon ads in more than one marketplace, with keywords, bids and budgets built for each country’s shoppers, language and competition. Every market is then reported together, in one currency, so you can see where to grow next.

  • One plan, many marketsAdded one market at a time
  • Local keywordsHow each country really searches
  • One report, one currencyEvery market side by side

What changes in every country

Per market
LanguageKeywords

Local search terms, not translations

We research the words shoppers in each country actually type, including local spellings and phrases.

CurrencyBids

Bids set from local click costs

Click costs and conversion rates differ by country, so bids are set from each market’s own data.

GoalsBudgets

A budget and target for each market

A new market needs room to grow; a mature one needs profit. Each gets its own budget and ACoS target.

CompetitionRivals

Different rivals in every market

The brands you compete with in the UK or Germany are often not the ones you know from the US.

Where the money goes

Where international ad spend gets wasted

Most brands we audit lose money abroad in one of these four ways. Each one is avoidable, and each one is fixable in the first few weeks.

01Leak

Copy-pasting US campaigns

Translated keywords miss how local shoppers really search, so ads show for the wrong terms or not at all.

FixKeywords researched in each market’s own language.
02Leak

One budget and target for every country

Click costs, fees and VAT differ by country, so one ACoS target is too tight in one market and too loose in another.

FixA budget and ACoS target set per market from its own margin.
03Leak

Ads before the listing is ready

Untranslated titles, few reviews or a weak price mean clicks that do not convert, whatever the bid.

FixA listing check before any spend in a new market.
04Leak

No view across markets

Reports in several currencies and logins mean nobody sees which market is growing and which is losing money.

FixOne weekly report for all markets, in one currency.
Our method

How we take your ads into new markets

Four steps for every new marketplace, from choosing where to go to running every market as one plan. The order of markets is agreed with you in writing.

  1. 01

    Pick markets

    Demand · rivals · margin

    Markets chosen from search demand, local competition and your margin after fees and VAT.

  2. 02

    Localise

    Local keywords

    Keywords researched in each market’s language, with local rivals and search terms mapped.

  3. 03

    Launch

    Auto → manual

    Auto campaigns find local search terms first; manual and global campaigns follow where they fit.

  4. 04

    Run as one

    One report, one plan

    Every market reported together in one currency, with budget moved to the markets that grow.

Local search terms harvested weeklyConverting search terms in each market move into exact match, with their own bids.
Budget moved to the markets that growEach week, budget shifts toward the markets and campaigns returning the most.
What we manage

Every lever in your international plan

Market selection, local keywords, bids and budgets, launch plans, listing checks and one report. Pick one to see how we run it.

01 · Market selection

The right next market, not just the next one

We compare markets on search demand for your products, local competition and your margin after fees, VAT and shipping, then agree an order of launch.

  • Search demand checked for your top products
  • Local rivals and prices compared
  • Margin after fees and VAT worked out

Market check · sample

Managed weekly
MarketDemandLaunch
CanadaHighFirst
United KingdomHighSecond
GermanyMediumLater
How it works

Your first 90 days of international PPC

One market at a time. Your market plan is agreed in week one and your first new market goes live within three weeks.

01
Day 1

Free audit

We review your current markets and show where your products could sell next, and what it would take.

  • Demand for your products abroad
  • Local rivals and prices
  • Listing gaps in each market
You getWritten audit and a flat quote
02
Week 1

Market plan

The next market, its budget, targets and launch plan agreed in writing.

  • Order of markets agreed
  • Budget and target per market
  • Listing fixes flagged
You getYour market plan, in writing
03
Weeks 2-3

First market live

Campaigns go live with local keywords, local bids and a budget set for the launch.

  • Auto and brand campaigns live
  • Local keyword campaigns built
  • Your first Share Report
You getAds live in a new market
04
Months 1-3

Weekly optimisation

Every market tuned every week: search terms, bids and budgets moved to what works.

  • Local search terms harvested
  • Budget moved between markets
  • Replies from your strategist in 24h
You get12 weekly reports by day 90
05
Every quarter

Senior review

A senior strategist reviews every market and decides whether to add the next one.

  • Market-by-market results
  • Prime Day and Q4 plans per market
  • Next market chosen
You getNext quarter’s market plan
  • Week 1Market plan
  • Week 3First market live
  • 24hStrategist replies
Start with a free audit
Strategist on a video call with a brand team in another country
Your strategistOne contact for every market
Weekly reportWeek 12 · sample
United States ACoS24%target 25%
United Kingdom ACoS27%target 28%
Germany ACoS31%launch target 35%
All markets sales$142kin USD
TACoS9.8%−0.6 pts
Reporting

One report for every marketplace

Every week you see each market’s sales, spend and ACoS side by side, converted to one currency, with what we changed in each one.

  • Sales, spend and ACoS for every market
  • All markets converted to one currency
  • TACoS for each market and in total
  • What we changed this week, and why
Results

Results from brands we manage

Real accounts, measured on sales and TACoS, not clicks.

Pet brand owner working on a laptop with her dog beside her
Case study · US pet brand

How one pet brand grew sales 140% in 90 days

ACoS was 38%. We rebuilt campaigns around buyer intent, cut 312 wasted search terms and moved spend to peak hours.

38%24%ACoS
+140%Monthly sales
312Negative keywords
90Days
See all case studies
We've been working with Amplivus for over a year. Sales increased, ACoS improved noticeably, and their experience really shows.
Lauren GreenAmazon Marketing Manager
100+Amazon brands managed
$50M+Ad spend managed
20%+Year-over-year sales growth
Approaches compared

Market by market vs copy-paste vs one agency per country

Three ways brands run Amazon ads abroad, and what each one does to your spend, your reporting and your growth.

Running international Amazon PPC market by market compared with copying US campaigns and using one agency per country
CompareHow we run itMarket by marketCopy-paste from the USOne agency per country
Keywords
Researched in each language
Translated word for word
Local, but no shared learning
Bids & budgets
Set per market, in local currency
Copied from the US
Set by each agency on its own
Reporting
One report, one currency
Scattered across accounts
A different report from each agency
Strategy
One plan across all markets
The US plan pasted abroad
No one sees the whole picture
Result
Growth where it pays, one contact
Wasted spend in new markets
More fees and mixed messages
Main risk
Low: markets added one at a time
Launches that never take off
Budget fights between markets
Pricing

International PPC pricing

International PPC is part of our flat monthly fee for Amazon PPC management, set by your ASINs, marketplaces and ad types. It is never a percentage of your ad spend, and your exact fee for every market is in writing before you sign.

See full pricing See Amazon PPC management
Flat monthly feeMonth-to-month
$1,000-$5,000per month

Your exact fee is in writing before you sign.

  • Senior strategist, 1 per 8 brands
  • Sponsored Products, Brands and Display
  • A plan and target for every market
  • One weekly report in one currency
  • No setup fee, 30 days’ notice
  • 0% of your ad spend, ever
Get my quote with a free audit
1:8strategist to brands
24hreplies from your strategist
0%of your ad spend, ever
4×senior reviews a year
Freewritten audit before you sign
Free · No obligation

Request your free Market Share Audit

Tell us about your account. A senior strategist reviews it and sends you a written audit with a flat monthly quote.

  1. 01We review your accountSpend, structure and your share against your top 3 rivals.
  2. 02You get it in writingWasted spend, the fixes and a flat monthly quote. Yours to keep.
  3. 03Walk through it togetherA short call to go over the findings. No obligation.
  • Month-to-month
  • 0% of ad spend
  • Senior strategist
Your accountTakes about 60 seconds
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FAQ

International PPC FAQs

Straight answers, no sales spin.

What is international Amazon PPC?
Running your Amazon ads in more than one Amazon marketplace, with keywords, bids and budgets built for each country, and every market reported together in one currency.
Which marketplaces do you manage?
Most brands we work with start in the US and expand to Canada, the UK and Europe. We confirm which marketplaces we will run for you in your free audit, before you sign.
Do you just translate my keywords?
No. Amazon’s keyword translation is a useful start, but shoppers in each country search in their own words. We research local search terms and harvest new ones from each market every week.
Can one campaign run in several countries?
Yes. Amazon offers global Sponsored Products campaigns that run in several countries at once, with bids and targeting tuned per country. We use them where they save time and keep separate campaigns where a market needs its own plan.
Do I need separate listings in each country?
Your products need live listings in each marketplace, ideally in the local language with local pricing. We check each listing before we spend and flag what to fix first.
Which market should I launch first?
It depends on demand for your products, local competition and your margin after fees and VAT. For many US brands, Canada or the UK is a natural first step because no translation is needed, but we compare the options in your free audit.
How long before a new market is profitable?
Most new markets run at a higher ACoS for the first one to three months while they find local search terms and build sales. We agree a launch target and a timeline to profit targets up front.
How do you report across markets?
In one weekly report, with every market side by side and converted to one currency, plus TACoS for each market and in total.
Do you charge per marketplace?
Your flat monthly fee is set by your ASINs, marketplaces and ad types, and it is never a percentage of ad spend. International PPC is part of our Amazon PPC management, and your exact fee is in writing before you sign.
Is there a long-term contract?
No. Management runs month-to-month with 30 days’ notice and no setup fee.
Free Market Share Audit

See where your brand can sell next

Demand for your products in other marketplaces, the local rivals you would face, and a plan for your first new market, in writing, with a flat monthly quote.

Get my free Market Share AuditBook a strategy session
  • Written, yours to keep
  • Flat monthly quote
  • No obligation