01Leak
Titles cut by Amazon’s AI
Titles over 75 characters are being rewritten by Amazon’s AI, which cannot see which of your keywords actually sell.
FixA 75-character title built from your converting search terms, plus Item Highlights.
Amazon SEO & listing optimization
Amazon SEO and listing optimization that converts the clicks you pay for
A senior strategist rewrites your titles, bullets, backend terms and image briefs from the search terms that already sell in your ads, so every listing fits Amazon’s 75-character title rule and converts more of your paid traffic.
- For brands spending $10K+/mo
- Titles fit the 75-character rule
- Built from your ad data
Running ads with us? Listing work is included in Amazon PPC management
Listing rebuildSample ASIN
Before
Stainless Steel Slow Feeder Dog Bowl Non Slip Anti Gulping Pet Food Water Bowl for Large Medium Small Dogs and Cats Dishwasher Safe Metal Bowls 2 Pack Silver by Brand
166 chars · AI rewriteAfter
Brand Slow Feeder Dog Bowl, Stainless Steel, Non-Slip, Large Dogs, 2 Pack
73/75- Item highlights121/125
- Backend terms247/249 B
- Bullets answer top questions5/5
Conversion12.6%from 9.8%
ACoS26%from 34%
Top-10 ranks14from 6
Titles that fit75 characters, keywords kept
Built from your adsSearch terms that sell
Trusted by 100+ Amazon brands
- Verified Partner
- Live-Data Audits
- PPC Toolstack
- Market Research
The basics
What is Amazon SEO?
Amazon SEO is the work of getting your product found and chosen in Amazon search. Your title, Item Highlights, bullets, backend search terms, attributes and images decide which searches you show up for, and how many shoppers who click go on to buy.
- Found for the right searchesTitle, highlights, backend, attributes
- Written for shoppers and AIAnswers, not keyword lists
- Tested, not guessedA/B tests where your brand is eligible
What we optimise
Per ASINFindabilityTitle · highlights · backend
Show up for the searches that sell
Your 75-character title, 125-character Item Highlights, backend search terms and attributes, mapped to the keywords that already convert.
ClickMain image · title start
Win the click on the results page
A compliant main image and a title that starts with what shoppers scan for.
ConversionBullets · images · reviews
Turn the click into a sale
Bullets and secondary images that answer the questions your shoppers and reviews raise.
AI assistantQuestions · answers
Get picked by Alexa for Shopping
Amazon’s AI shopping assistant (formerly Rufus) reads your listing, reviews and Q&A. We make sure the answers are there.
Where the money goes
Where listings lose the clicks you pay for
Most listings we audit leak sales in at least one of these four ways, and every leak pushes your ACoS up.
02Leak
Paying for searches you don’t index for
Your ads run on search terms your title, bullets and backend never mention, so relevance and organic rank stay low.
FixAn index check on your top paid search terms, fixed field by field.
03Leak
A main image that loses the click
On a crowded results page, a small, dark or busy main image loses the click before shoppers read a word.
FixA main image brief: pure white, product filling the frame, clear at thumbnail size.
04Leak
Bullets that don’t answer questions
Shoppers and Amazon’s AI assistant look for answers on size, fit, materials and care. A list of features leaves those questions open.
FixBullets rewritten around the top questions in your reviews and Q&A.
Our method
How we optimise a listing
Four steps, from the search terms that already sell to a listing that is tested and tracked. Copy, images and data, run by one strategist.
- 01
Pull your search data
Search terms · SQP · reviewsYour search-term report, Search Query Performance and reviews show which words sell and what shoppers ask.
- 02
Map words to fields
Title · highlights · backendEvery keyword gets one home: the title, Item Highlights, a bullet or the 249-byte backend field.
- 03
Rewrite and brief
Copy · image briefA 75-character title, five bullets, a description and a brief for each image slot, for your approval.
- 04
Test and track
Experiments · rank · CVRWe A/B test titles and images where Amazon allows it, and track rank and conversion by keyword.
Written from words that already sellKeywords come from your own search-term and Search Query Performance data, not tool estimates.
Your ads and your listing pull the same wayThe terms we bid on are the terms your listing is built around, so relevance and rank grow together.
What we optimise
Every part of your listing
Title and Item Highlights, bullets, backend terms, images, AI answers and testing. Pick one to see what it covers.
01 · Title
A 75-character title that keeps your best keywords
Amazon now caps titles at 75 characters in most categories and rewrites longer ones with its own AI. We build yours from the search terms that convert, and move the rest into Item Highlights and the backend.
- Brand, product and top keyword first
- Item Highlights: 125 searchable characters
- Written before Amazon’s AI rewrites it
Title check · sample
In your listing| Field | Length | Status |
|---|---|---|
| New title | 73 / 75 | Fits |
| Item highlights | 121 / 125 | Fits |
| Old title | 166 / 75 | AI rewrite |
02 · Bullets
Bullets that answer what shoppers ask
Five bullets built around the questions in your reviews and Q&A: size, fit, materials, care and what is in the box. Short enough to scan, specific enough to convert.
- One question answered per bullet
- Benefit first, proof second
- A plain-text description that adds detail
Bullet map · sample
In your listing| Bullet | Answers | Status |
|---|---|---|
| Bullet 1 | Size and fit | Added |
| Bullet 2 | Materials and safety | Added |
| Bullet 3 | Cleaning and care | Rewritten |
03 · Backend
Backend terms and attributes, filled to the byte
The backend search-term field holds 249 bytes, and Amazon ignores it if you go over. We fill it with terms not already on the page, and complete the attributes that filters and Amazon’s AI assistant read.
- Under 249 bytes, no repeats
- No competitor brands or ASINs
- Attributes completed for filters
Backend check · sample
In your listing| Check | Result | Status |
|---|---|---|
| Backend bytes | 247 / 249 | Indexed |
| Repeats of title words | 0 | Clean |
| Attributes filled | 41 of 44 | Fix 3 |
04 · Images
An image stack that sells at thumbnail size
A brief for every image slot: a compliant main image on pure white, then the key benefit, size and scale, a comparison and the product in use. Your designer works from it, and we review the finished images.
- Main image: pure white, product fills the frame
- Benefits and size shown, not just told
- Clear on a phone screen
Image brief · sample
In your listing| Slot | Job | Shows |
|---|---|---|
| Main | Win the click | Bowl on pure white |
| 2 | Key benefit | Slow-feed ridges up close |
| 3 | Size and scale | Bowl next to a large dog |
| 4 | Comparison | Next to a plain bowl |
05 · AI answers
Ready for the questions Amazon’s AI answers
Alexa for Shopping, Amazon’s AI shopping assistant (formerly Rufus), answers shopper questions from your listing, customer reviews and Q&A. We map the questions shoppers ask in your category and make sure your listing answers each one.
- Top shopper questions mapped
- Each one answered on the page
- Use cases and who it is for, in plain words
Question map · sample
In your listing| Shopper question | Answered in | Status |
|---|---|---|
| “Is it dishwasher safe?” | Bullet 3 | Answered |
| “Will it fit a large dog?” | Item highlights | Answered |
| “Does it slide on tile?” | Not yet | Missing |
06 · Testing
Tested, then tracked by keyword
Where your brand is eligible, we A/B test titles, main images and bullets with Amazon’s Manage Your Experiments, then track conversion and organic rank on the keywords that matter.
- A/B tests on titles, images and bullets
- Conversion rate by ASIN
- Organic rank on your top terms
Experiments · sample
In your listing| Test | Change | Result |
|---|---|---|
| Main image | Angled vs flat | +9% CVR |
| Title | Size first | +4% CVR |
| Bullets | Questions first | Running |
How it works
Your listings, live in 14 days
No long project. We start from your search data on day one, and your new listings go live in Seller Central within two weeks.
01
Day 1
Audit
We check your top ASINs against the 75-character rule, the backend byte limit and the search terms you pay for.
- Top ASINs by sales and spend
- Title, bullets, backend, images
- Paid terms vs indexed terms
You getA ranked list of fixes
02
Days 2-5
Keyword map
We pull your search-term report, Search Query Performance and reviews, and give every keyword one home on the page.
- Search terms that convert
- SQP click and purchase share
- Questions from reviews and Q&A
You getYour keyword map
03
Day 10
Copy for approval
You get the new title, Item Highlights, bullets, description, backend terms and image brief to review.
- 75-character title
- Five bullets and a description
- Backend terms and image brief
You getCopy you sign off
04
Day 14
Live
We publish the approved copy in Seller Central and check that every field indexes as planned.
- Published in Seller Central
- Index check on key terms
- Ads pointed at the new copy
You getNew listings live
05
Weeks 3-10
Test and track
We A/B test where eligible, track conversion and rank by keyword, then refine.
- A/B tests where eligible
- Conversion rate by ASIN
- Rank on your top terms
You getProof it worked
- 14 daysTo live listings
- 75Character titles
- 249Backend bytes
Title73/75fits
Paid terms indexed46 of 50+19
Conversion rate12.6%from 9.8%
ACoS26%from 34%
Top-10 ranks14 termsfrom 6
What you get
A listing scorecard tied to your ads
Every listing we rewrite gets a scorecard: what changed, which paid search terms it now indexes for, and what happened to conversion, ACoS and organic rank.
- Title, highlights and backend checked against Amazon’s limits
- Paid search terms vs indexed terms
- Conversion rate and ACoS, before and after
- Organic rank on your top terms
Results
Results from brands we manage
Real accounts, measured on sales and TACoS, not clicks.
How one pet brand grew sales 140% in 90 days
ACoS was 38%. We rebuilt campaigns around buyer intent, cut 312 wasted search terms and moved spend to peak hours.
+140%Monthly sales
312Negative keywords
90Days
We've been working with Amplivus for over a year. Sales increased, ACoS improved noticeably, and their experience really shows.
100+Amazon brands managed
$50M+Ad spend managed
20%+Year-over-year sales growth
Approaches compared
Data-led listings vs a copywriter vs Amazon’s AI
Three ways a listing gets rewritten, and how much each one knows about the words that sell.
| Compare | How we run itData-led optimization | Freelance copywriter | Amazon’s AI rewrite |
|---|---|---|---|
| Keywords from | Your search-term and SQP data | Tool estimates | Generic product data |
| 75-character rule | Fits, with Item Highlights | Often missed | Fits, keywords cut |
| Tied to your ads | Same terms we bid on | No | No |
| AI assistant questions | Mapped and answered | Rarely | No |
| Testing | A/B tested where eligible | No | No |
| Main risk | Low: you approve every word | Good copy that does not rank | Losing the keywords that sell |
Pricing
Listing optimization pricing
For brands on our Amazon PPC management, listing optimization for the products we advertise is part of the flat monthly fee, never a percentage of your ad spend. If you only need listings rewritten, we quote per ASIN after a free listing audit.
With PPC managementMonth-to-month
$1,000-$5,000per month, flat
Listing optimization for every product we advertise is included. Listings only? Quoted per ASIN after a free audit.
- 75-character titles and Item Highlights
- Bullets, description and backend terms
- An image brief for every slot
- A shopper question map
- A/B tests where eligible
- Senior strategist, 1 per 8 brands
75character titles
249backend bytes, filled
14days to live listings
1:8strategist to brands
0%of your ad spend, ever
Free · No obligation
Request your free Market Share Audit
Tell us about your account. A senior strategist reviews it and sends you a written audit with a flat monthly quote.
- 01We review your accountSpend, structure and your share against your top 3 rivals.
- 02You get it in writingWasted spend, the fixes and a flat monthly quote. Yours to keep.
- 03Walk through it togetherA short call to go over the findings. No obligation.
- Month-to-month
- 0% of ad spend
- Senior strategist
What are Amazon SEO services?
Work that improves how your products are found and chosen in Amazon search: the title, Item Highlights, bullets, backend search terms, attributes and images that decide which searches you show up for and how many shoppers buy.
How is Amazon SEO different from Google SEO?
Amazon shoppers are ready to buy, so sales and conversion matter as much as relevance. The words on your listing decide which searches you can rank for; clicks and sales decide how high you rank.
What is Amazon’s 75-character title rule?
From July 27, 2026, Amazon limits product titles to 75 characters including spaces in all categories except media, and rewrites longer titles with its own AI. A new Item Highlights field adds 125 searchable characters, shown only when the title fits.
Should I accept Amazon’s AI title?
Review it first. Amazon’s AI cannot see which of your keywords drive sales, so it can drop the terms you rank and advertise on. We write a compliant title from your converting search terms instead.
How long until I see results?
New copy is usually indexed within days. Conversion changes show after two to four weeks of normal traffic, and organic rank builds over the weeks after as sales grow. See how pet brands combine PPC and organic to win rank.
Does listing optimization lower my ACoS?
Usually, yes. ACoS is your cost per click divided by conversion rate times price, so a listing that converts 12% of clicks instead of 10% cuts ACoS by about a sixth at the same bids.
How do you optimize for Alexa for Shopping?
Alexa for Shopping, the AI assistant that replaced Rufus in May 2026, answers shopper questions using your listing, customer reviews and Q&A. We map the questions shoppers ask in your category and make sure your title, highlights, bullets and images answer them in plain words.
Do you write backend search terms?
Yes. We fill the 249-byte backend field with relevant terms that are not already on the page, with no repeats, competitor brands or ASINs, and keep it under the limit so Amazon indexes it.
Do you design the images?
We write a brief for every image slot, from the main image to the comparison image, based on what shoppers ask and what converts. Your designer works from it, and we review the finished images before they go live.
Is it included in Amazon PPC management?
Yes, for the products we advertise, as part of the flat monthly fee for Amazon PPC management. If you only need listings rewritten, we quote per ASIN after a free listing audit.
Free listing audit
See what your listing is costing your ads
Your titles against the 75-character rule, the paid search terms your listing does not index for, and what better conversion would do to your ACoS, in writing, with a flat monthly quote.
- Written, yours to keep
- Flat monthly quote
- No obligation