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Free Amazon PPC audit

Free Amazon PPC audit, delivered in 24 hours

A senior strategist reviews your Sponsored Products, Sponsored Brands and Sponsored Display, prices the wasted spend in dollars, and shows your share of the top searches next to your top 3 rivals. Written, and yours to keep, before you sign anything.

Get my free audit See a sample
  • Free, written, yours to keep
  • Read-only access
  • For brands spending $10K+/mo

Step one of our Amazon PPC management. No obligation.

Written in 24 hoursFrom access
Read-only accessNothing changed

Trusted by 100+ Amazon brands

  • Verified Partner
  • Live-Data Audits
  • PPC Toolstack
  • Market Research
The basics

What is an Amazon PPC audit?

An Amazon PPC audit is a review of your ad account that finds where spend is wasted, where the structure holds growth back and where rivals take your share, with every fix ranked by what it is worth in dollars.

  • Free, and yours to keepWritten, not a sales deck
  • Read-only accessWe never change a thing
  • Within 24 hoursOf access to your account

What you get

In your audit
WasteWasted spend, in dollars

Every dollar that did not sell

Search terms, placements and targets that spent without sales, added up per month.

StructureAccount structure score

What holds your account back

Campaigns, match types, bids and budgets, scored against how we would build them.

ShareShare vs top 3 rivals

The searches you are losing

Your share of the top searches in your category next to your top 3 rivals, from SQP.

Plan30-day fix plan

What to fix first

Every fix ranked by what it is worth, with the first 30 days laid out.

QuoteFlat monthly quote

If you want us to fix it

A flat monthly fee, in writing. No obligation, and never a percentage of ad spend.

Where the money goes

Where Amazon ad budgets quietly leak

Most accounts we audit lose spend in the same four places. Three are old habits. One is new in 2026.

01Leak

Search terms that never sell

Broad, phrase and auto campaigns keep paying for searches that get clicks and no orders, month after month.

FixEvery search term with spend and no sales listed, priced and turned into negatives.
02Leak

Paying twice for your own brand

Ads bid hard on brand searches you already win, and two of your own campaigns often bid on the same term.

FixBrand overlap and campaigns bidding against each other found and costed.
03Leak

Bids set once and left alone

Bids, budgets and placement adjustments that made sense at launch and never moved. Budgets run dry by mid-afternoon.

FixBids, placements and budgets checked against what each one sells today.
04Leak

Placements you never switched on

Since March 2026, prompts in Alexa for Shopping are billed per click. Since August 2026, Sponsored Products can show in creator content. Campaigns joined both automatically.

FixThe prompts and placement reports checked, and the spend that does not sell paused or limited.
Our method

How we audit your account

The same review we run for the brands we manage, done by a senior strategist, not a software report.

  1. 01

    Pull the data

    Ads · search terms · SQP

    Campaigns, search terms, placements and Brand Analytics, pulled with read-only access.

  2. 02

    Score six areas

    Spend to listings

    Spend, structure, search terms, placements, share and listings, each scored out of 100.

  3. 03

    Price the waste

    Dollars a month

    Every leak added up, so you see what each problem is costing you.

  4. 04

    Plan the fixes

    Ranked by value

    The fixes in order of what they are worth, with the first 30 days laid out.

Read-only, nothing changedYou add us as a Viewer. We can see your account, but we cannot change a bid, a budget or a campaign.
Your share, not just your ACoSACoS shows what you spent. SQP shows the searches you are losing to rivals, so the audit covers both.
What we check

Six areas in every audit

Spend, structure, search terms, placements, share and listings. Pick one to see what we check.

01 · Spend

Trace every dollar of ad spend

We split your spend by ad type, campaign and target, then find what spent without selling. Sponsored Products, Sponsored Brands and Sponsored Display all get the same check.

  • Spend by ad type and campaign
  • Targets with spend and no sales
  • Budgets that run out early
See ACoS and TACoS management

Spend with no sales · sample

In your audit
Ad typeSpendNo sales
Sponsored Products$31.4k$3.2k
Sponsored Brands$9.8k$1.1k
Sponsored Display$4.6k$0.5k
How it works

Your written audit in 24 hours

About 30 minutes of your time, all told. The rest is on us.

01
2 minutes

Request

Fill in the form on this page: your brand, your ad spend and what matters most right now.

  • Brand and products
  • Monthly ad spend
  • Your main goal
You getA reply from a strategist
02
Day 1

Access

You add us as a Viewer in Amazon Ads and give us Brand Analytics access in Seller Central. No password.

  • Viewer role, read-only
  • Brand Analytics access
  • No password shared
You getRead-only access in place
03
Hours 1-24

Audit

A senior strategist reviews all six areas across your three ad types and prices the waste.

  • Spend and structure
  • Search terms and placements
  • Share vs your top 3 rivals
You getEvery finding in dollars
04
Hour 24

Written audit

Your audit lands in your inbox: the findings, the fixes ranked by value and a 30-day plan.

  • Wasted spend, in dollars
  • Fixes ranked by value
  • A 30-day plan
You getA written audit, yours to keep
05
When it suits you

Walkthrough

A 30-minute call to go through it, and a flat monthly quote if you want us to fix it.

  • Findings explained
  • Your questions answered
  • Flat monthly quote
You getNo obligation, either way
  • 24hWritten audit
  • 30 minOf your time
  • 0Changes to your account
Get my free audit
Pen resting on a printed performance report with charts
Your strategistWrites every audit
Audit summarySample account
Wasted spend found$4,820per month
Search terms to negate214$2,960/mo
Brand overlap$1,150per month
Share of top 50 searches12%rival 24%
Fixes ranked18first 30 days
What you get

See what your audit looks like

A written audit, not a sales deck. Every finding comes with what it costs you and what to do about it, in plain English.

  • A one-page summary of what matters most
  • Every finding priced in dollars a month
  • Fixes ranked by what they are worth
  • A 30-day plan and a flat monthly quote
Get my free audit See a sample Share Report
Results

Results from brands we manage

Real accounts, measured on sales and TACoS, not clicks.

Pet brand owner working on a laptop with her dog beside her
Case study · US pet brand

How one pet brand grew sales 140% in 90 days

ACoS was 38%. We rebuilt campaigns around buyer intent, cut 312 wasted search terms and moved spend to peak hours.

38%24%ACoS
+140%Monthly sales
312Negative keywords
90Days
See all case studies
We've been working with Amplivus for over a year. Sales increased, ACoS improved noticeably, and their experience really shows.
Lauren GreenAmazon Marketing Manager
100+Amazon brands managed
$50M+Ad spend managed
20%+Year-over-year sales growth
Approaches compared

Our audit vs a software report vs a typical agency audit

Three ways to get your account reviewed, and what each one actually tells you.

Amplivus free audit compared with a software audit tool and a typical agency audit
CompareHow we run itAmplivus free auditSoftware audit toolTypical agency audit
Done by
A senior strategist
An algorithm
Often a junior analyst
Time to your audit
24 hours from access
Minutes
Days to weeks
Share vs your top 3 rivals
Yes, from SQP
No
Rarely
Waste priced in dollars
Every finding
Some metrics
Sometimes
Listings checked
Yes, top products
No
Sometimes
Main risk
Low: written, yours to keep
Numbers, no judgement
A sales pitch, not an audit
Pricing

What the audit costs

Nothing. No card, no contract and no obligation. If you want us to fix what we find, you get a flat monthly quote for Amazon PPC management, never a percentage of your ad spend.

Best fit

  • Spending $10K+ a month on Amazon ads
  • 10 or more ASINs
  • In Brand Registry, for the share data
New launch? See launch PPC See full pricing
Free auditNo obligation
$0worth $1,500

Written within 24 hours of access. Yours to keep, whether or not you hire us.

  • Wasted spend, in dollars
  • Account structure score
  • Search terms and negatives
  • Bids and the new 2026 placements
  • Share vs your top 3 rivals
  • 30-day plan and a flat quote
Get my free audit
24hto your written audit
0changes to your account
30minutes of your time
$0no card, no contract
1:8strategist to brands
Free · No obligation

Request your free Amazon PPC audit

Tell us about your account. A senior strategist reviews it with read-only access and sends you a written audit within 24 hours of access.

  1. 01We review your accountSpend, structure, search terms and your share against your top 3 rivals.
  2. 02You get it in writingWithin 24 hours of access: wasted spend, the fixes and a flat quote.
  3. 03Walk through it togetherA 30-minute call, if you want one. No obligation.
  • Read-only access
  • No card, no contract
  • Senior strategist
Your accountTakes about 60 seconds
Please enter your name.
Please enter a valid email.
Please enter your brand name.
Please choose a range.
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Main goal

Your details stay private. See our Privacy Policy.

FAQ

Amazon PPC audit FAQs

Straight answers, no sales spin.

Is the Amazon PPC audit really free?
Yes. No card, no contract and no obligation. The written audit is yours to keep, whether or not you hire us.
What access do you need?
Viewer access in Amazon Ads, which is read-only, and access to Brand Analytics in Seller Central for the share data. You add us as a user; we never need your password.
Will you change anything in my account?
No. Viewer access cannot change bids, budgets or campaigns. The audit only reads your data.
How long does the audit take?
Your written audit arrives within 24 hours of access. Your part takes about 30 minutes: the form, adding us as a user and, if you want one, a short call.
What does the audit cover?
Sponsored Products, Sponsored Brands and Sponsored Display: wasted spend, account structure, search terms and negatives, bids and placements, your share against your top 3 rivals, and the listings your ads send shoppers to.
Do I need Brand Registry?
Not for the ads review. For your share against rivals, yes: Search Query Performance is part of Brand Analytics, which needs Brand Registry.
What changed in Amazon ads in 2026 that an audit should check?
Two placements your campaigns joined automatically: prompts in Alexa for Shopping, billed per click since March 2026, and creator placements for Sponsored Products since August 2026. We check whether either one sells for you.
Which marketplaces do you audit?
The US and the other Amazon marketplaces we manage. Each marketplace gets its own review. See international PPC.
Can you audit a new product launch?
A full audit needs a few months of ad data. For a new launch we check launch readiness instead. See product launch PPC.
What happens after the audit?
You keep the audit and act on it yourself, or we fix it for you as part of Amazon PPC management, for a flat monthly fee. No pressure either way.
Free Amazon PPC audit

See what your ads are really wasting

Wasted spend in dollars, your share against your top 3 rivals and the fixes, in writing, within 24 hours of access.

Get my free auditBook a strategy session
  • Written, yours to keep
  • Read-only access
  • No obligation