01Leak
Brand terms left to dupes
Dupe brands show on your brand searches and product pages and take shoppers who came for you.
FixBrand terms defended against dupes.
- Home
- Who we help
- Beauty brands
Beauty and skincare brands
Amazon PPC agency for beauty and skincare brands
Beauty shoppers compare reviews, price and results side by side, and dupe brands bid on well-known names. Clicks cost more here than in most categories, so a senior strategist defends your brand terms, moves spend to the products that win the comparison, and shows the result in your images and A+.
- For brands spending $10K+ a month on ads
- Weekly Share Report
- 0% of your ad spend
Every plan runs on our Amazon PPC management
Category map6 category pages
BeautySample read
- Share is won on
- The comparison click
- Lost to
- Dupes
- Peaks
- Feb · May · Q4
- January: Quiet
- February: Busy
- March: Quiet
- April: Quiet
- May: Peak
- June: Quiet
- July: Peak
- August: Quiet
- September: Quiet
- October: Busy
- November: Peak
- December: Peak
One senior teamAcross categories
Peaks plannedWeeks ahead
Trusted by 100+ Amazon brands
- Verified Partner
- Live-Data Audits
- PPC Toolstack
- Market Research
What decides share
What decides share in beauty
Beauty is won in the side-by-side comparison, in a category where clicks are costly and dupes copy the names that sell.
- The comparison clickReviews, price, results
- DupesBidding on your name
- Costly clicksWaste adds up fast
Beauty at a glance
Four thingsComparisonReviews, results
Shoppers compare side by side
Ratings, price and visible results decide which serum or shampoo gets the click.
RivalsDupes
Dupes bid on your name
Lower-priced dupes target well-known brand names and product pages.
Click pricesHigh
Clicks cost more
Clicks in beauty cost more than in most categories, so wasted spend adds up fast.
TrendsSocial demand
Trends move demand fast
A product that trends on social video can change searches and click prices within days.
Where the money goes
Where beauty brands lose share
Four gaps we see most in beauty accounts.
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Spend on products that lose the comparison
Budget spread evenly sends clicks to products with weaker reviews or prices, which lose the side-by-side.
FixSpend moved to products that win the comparison.
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Images that hide the result
Shoppers want to see the result. Plain product shots lose the click when prices are high.
FixImages and A+ that show the result.
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Claims that get ads rejected
Wording that reads as a drug claim, such as curing hair loss, can get an ad rejected.
FixHeadlines checked against Amazon's rules.
Our method
One method, tuned to your category
The way we work is the same for every brand. What changes is the calendar, the targets and the rivals we plan around.
- 01
Audit your share
Top 3 rivalsYour share of the top searches in your category next to your top 3 rivals.
- 02
Plan the category
Peaks · margin · rulesTargets from your margin, budgets from your calendar, and the rules that apply.
- 03
Run it weekly
Bids · budgets · negativesA senior strategist tunes the account every week, with peaks planned ahead.
- 04
Report your share
Weekly Share ReportYour share of the searches that matter in your category, week by week.
Ten categories, one teamThe same senior strategists work across categories, so what works in one reaches the next.
Your data sets the calendarTypical peaks are a starting point. Your own SQP shows when your shoppers start searching.
Category plays
Three plays for beauty brands
Where share is decided in beauty, and what we do about it. Pick one to see the plan.
01 · Where share is decided
Share is won in the comparison click, and lost to dupes
Beauty shoppers compare reviews, price and results side by side, and dupe brands bid on well-known names. Clicks cost more here than in most categories, so wasted spend adds up fast.
Where share is decided
- Dupes bidding on your brand name
- Reviews and ratings next to rivals
- Images that show the result
What we do
- Brand terms defended against dupes
- Spend moved to products that win the comparison
- Images and A+ that show the result
Beauty at a glance
How we read it- ReordersHigh
- SeasonalityMedium
- RulesMedium
Searches we see
- “vitamin c serum”
- “heatless curls”
- “sulfate free shampoo”
Peak months Feb · May · Q4
- January: Quiet
- February: Busy
- March: Quiet
- April: Quiet
- May: Peak
- June: Quiet
- July: Peak
- August: Quiet
- September: Quiet
- October: Busy
- November: Peak
- December: Peak
02 · Halo and organic rank
Ad spend that lifts organic rank too
In beauty, ads on your top searches can lift organic rank, and branded searches grow as more people try the product. We track that halo and lower spend where organic rank holds.
- Organic rank tracked on top searches
- Branded search growth measured
- Spend eased where rank holds
Rank and spend · sample
Monthly| Search | Organic rank | Ads |
|---|---|---|
| vitamin c serum | 9 to 4 | Held |
| your brand name | 1 | Defended |
| heatless curls | 14 to 7 | Raised |
03 · Video and trends
Video for products that trend
Hair growth oils, LED masks and other products that trend on social video sell on proof. We run Sponsored Brands Video on them, watch click prices daily when a trend starts, and protect premium prices.
- Sponsored Brands Video on best sellers
- Daily bid checks when a trend starts
- Premium prices protected
Trend watch · sample
Daily| Signal | Action | Status |
|---|---|---|
| Trend on social video | Bids watched daily | Live |
| A dupe launches | Brand terms raised | Live |
| Trend fades | Spend eased | Next |
Rules that move ads
What Amazon requires, and what it means for beauty ads
Two rules decide whether beauty ads keep running.
- Every categoryWhat Amazon requiresA featured offer and stock in handWhat it means for ads
Sponsored Products ads do not show without the featured offer or when out of stock. We check both weekly.
- Beauty and personal careWhat Amazon requiresClaims that stay within Amazon's rulesWhat it means for ads
Wording that reads as treating a condition can get an ad rejected. We keep headlines to what the product does.
Results
Results from brands we manage
Real accounts, measured on sales and TACoS, not clicks.
How one pet brand grew sales 140% in 90 days
ACoS was 38%. We rebuilt campaigns around buyer intent, cut 312 wasted search terms and moved spend to peak hours.
+140%Monthly sales
312Negative keywords
90Days
We've been working with Amplivus for over a year. Sales increased, ACoS improved noticeably, and their experience really shows.
100+Amazon brands managed
$50M+Ad spend managed
20%+Year-over-year sales growth
Approaches compared
A category plan vs a generic playbook
Three ways brands run Amazon ads, and how much of your category each one plans for.
| Compare | How we run itAmplivus | Generalist agency | DIY tool |
|---|---|---|---|
| Category calendar | Planned from your SQP | A generic Q4 plan | None |
| Targets | From your margin and reorders | One ACoS for everything | Rules you set |
| Category rules | Checked every week | When something breaks | Not covered |
| Rivals | Top 3 tracked weekly | Monthly, at best | Not shown |
| Who runs it | A senior strategist, 1 per 8 brands | Often a junior manager | You |
| Main risk | Low: your category plan in writing | A playbook built for someone else | Your time, every week |
Pricing
One flat fee, whatever you sell
The fee is set by your ASINs, marketplaces and ad types, not by your category and never by your ad spend. Your exact fee is in writing after the free audit.
Flat monthly feeMonth-to-month
$1,000-$5,000per month
The same pricing in every category. Your exact fee is in writing before you sign.
- Category plan: peaks, margin, rules
- Weekly bids, budgets and negatives
- Weekly Share Report
- Top 3 rivals tracked in your category
- Senior strategist, 1 per 8 brands
- Month-to-month, 0% of ad spend
10categories we plan for
12months planned ahead
24hreplies from your strategist
1:8strategist to brands
0%of your ad spend, ever
Free · No obligation
Request your free Market Share Audit
Tell us about your account. A senior strategist reviews it and sends you a written audit with a flat monthly quote.
- 01We review your accountSpend, structure and your share against your top 3 rivals.
- 02You get it in writingWasted spend, the fixes and a flat monthly quote. Yours to keep.
- 03Walk through it togetherA short call to go over the findings. No obligation.
- Month-to-month
- 0% of ad spend
- Senior strategist
Beauty guides
Guides for beauty brands
Amazon PPC for beauty brands by spend tier
What to run at each level of monthly spend.
The Amazon PPC halo effect for beauty brands
Turning ad spend into organic rank.
Amazon ads for skincare brands at $200K+
Structure and targets for skincare.
Advertising strategy for $500K+ beauty brands
The plan for large beauty accounts.
How trending beauty brands win Amazon PPC
Plays for products that trend on social video.
Video plays for hair growth oil brands
Sponsored Brands Video for hair care.
Keywords for hair growth brands
The searches worth bidding on.
Premium pricing for LED face mask brands
Holding price while you advertise.
Do you work with beauty and skincare brands?
Yes. We plan for skincare, hair care, cosmetics and beauty devices, where the comparison click and costly searches decide share.
How do you stop dupes taking our brand searches?
We keep your brand terms covered with Sponsored Brands and Sponsored Products, target your own product pages, and watch your share of brand searches every week so a new dupe is spotted early.
How do you keep beauty ads compliant?
We keep headlines and ad copy to what the product does, avoid wording that reads as treating a condition, and check new creative against Amazon's ad policies before it runs.
How much does Amazon PPC management cost for a beauty brand?
One flat monthly fee: $1,000, $2,500 or $5,000 a month, set by your ad spend. It is never a percentage of your ad spend, there is no setup fee, and you can leave with 30 days' notice.
Should a beauty brand hire an agency or build in-house?
It depends on your spend and your team. At $40,000 a month in ad spend, an in-house hire costs about $6,000 a month in pay against our $2,500 flat fee, but gives you someone full-time. Many brands start with an agency and hire later.
Do you work with beauty brands in the UK and Australia?
Yes. We work with brands on Amazon.com, Amazon.co.uk and Amazon.com.au, with keywords, targets and a calendar for each marketplace.
Free Market Share Audit
See your share in beauty
Your share of the top beauty searches next to your top 3 rivals, where you are losing it, and the plan to win it back, with a flat monthly quote.
- Written, yours to keep
- Flat monthly quote
- No obligation