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Custom reporting & dashboards

Amazon PPC reporting and dashboards, built around your numbers

A senior strategist joins your Amazon Ads, Seller Central and search share data with your margins, then gives you one dashboard and a weekly report on the numbers that run your business: TACoS, profit and share.

Get my free Market Share Audit See pricing
  • For brands spending $10K+/mo
  • Month-to-month
  • 0% of your ad spend

Part of our Amazon PPC management

Weekly reportPlain English, in your inbox
Profit after adsNot just ACoS

Trusted by 100+ Amazon brands

  • Verified Partner
  • Live-Data Audits
  • PPC Toolstack
  • Market Research
The basics

What is custom Amazon PPC reporting?

Custom Amazon PPC reporting is built around the numbers your business runs on, such as TACoS, profit after ads and your share of top searches, by product line. It joins Amazon Ads, Seller Central and Brand Analytics data with your margins, instead of leaving you with raw console exports.

  • Four data sources, one viewAds, sales, search share, margins
  • Profit, not just ACoSBy product line and ASIN
  • A weekly report you can readWhat changed, and why

What goes into your dashboard

4 sources
Source 01Amazon Ads

Spend, sales and ACoS by ad type

Sponsored Products, Brands and Display, down to campaign, keyword and product.

Source 02Seller Central

Total and organic sales

Total sales by product, so TACoS and organic growth sit next to your ad results.

Source 03Brand Analytics

Your share of top searches

Search Query Performance data shows your share of impressions, clicks, cart adds and purchases.

Source 04Your margins

Profit after ads

Product costs and Amazon fees turn ad results into profit by product line.

Where the money goes

Where reporting hides the real story

Most accounts we audit have plenty of data and very few answers. These four gaps hide where the money goes, and each one is fixable in your first two weeks.

01Leak

ACoS without TACoS

Ad sales look healthy while total sales fall, because nobody puts ad results next to organic sales.

FixTACoS and organic sales in every report.
02Leak

Reports by campaign, not product

Hundreds of campaign rows, but no answer to which product line actually makes money.

FixResults rolled up by product line and ASIN.
03Leak

No profit view

Spend is judged on ACoS alone, without your margins, so profitable products get cut and losing ones get budget.

FixProfit after ads by product, from your real costs.
04Leak

Data in five places

The ads console, Seller Central and spreadsheets all show different numbers, so nobody trusts any of them.

FixOne dashboard, one set of numbers, explained.
Our method

How we build your reporting

Four steps, from the questions you need answered to a report your whole team reads. Your KPIs are agreed with you in writing in week one.

  1. 01

    Define

    Your KPIs

    We agree the questions your reports must answer and the numbers that matter to you.

  2. 02

    Connect

    Ads · sales · search · margins

    Amazon Ads, Seller Central, Brand Analytics and your product costs joined in one place.

  3. 03

    Build

    Dashboard + weekly report

    A dashboard by product line and a weekly report in plain English, built around your KPIs.

  4. 04

    Review

    Weekly · monthly · quarterly

    Weekly notes, a monthly call and a quarterly senior review, with the dashboard updated as you grow.

Every number explained, not just shownEach weekly report says what changed, why, and what we are doing next.
Built for the people who read itAn owner view for the big numbers, and a detailed view for your marketing team.
What you see

Every view in your dashboard

Owner view, product lines, ad types, share of search, wasted spend and weekly notes. Pick one to see what it shows.

01 · Owner view

The five numbers an owner needs

Total sales, TACoS, profit after ads, share of top searches and wasted spend cut, each with its trend against last month.

  • Five numbers on one screen
  • Trend against last month and last year
  • A one-line note on each

Owner view · sample

In your dashboard
NumberThis monthTrend
Total sales$612k+9%
TACoS9.8%−0.6 pts
Profit after ads$134k+12%
How it works

Your dashboard, live in two weeks

No long setup. Your KPIs are agreed in week one and your first dashboard and weekly report arrive in week two.

01
Day 1

Free audit

We look at how you report today and show what your numbers are missing.

  • Gaps in your current reports
  • TACoS and profit by product
  • Your share of top searches
You getWritten audit and a flat quote
02
Week 1

KPIs agreed

We agree the numbers you need, who reads which view, and when reports arrive.

  • Your KPIs in writing
  • Owner and team views
  • Report day and format
You getYour reporting plan
03
Week 2

First dashboard

Your dashboard goes live with Ads, Seller Central, Brand Analytics and margin data joined.

  • Dashboard by product line
  • Your first weekly report
  • Your first Share Report
You getYour dashboard, live
04
Every month

Review call

We walk through the month: what worked, what did not, and what changes next.

  • Month against targets
  • Product lines to push or fix
  • Replies from your strategist in 24h
You getA clear plan for next month
05
Every quarter

Senior review

A senior strategist reviews the quarter and updates the dashboard as your business grows.

  • Quarter against goals
  • New KPIs or products added
  • Plans for Prime Day and Q4
You getNext quarter’s plan
  • Week 2First dashboard
  • WeeklyReport in your inbox
  • 24hStrategist replies
Start with a free audit
Strategist reviewing a brand’s weekly dashboard on a laptop
Your strategistExplains every number
Weekly reportWeek 12 · sample
Total sales$142k+9%
TACoS9.8%−0.6 pts
Profit after ads$31k+12%
Wasted spend cut$2.4kthis week
Share of top searches18%+4 pts
Reporting

A weekly report you’ll actually read

One short report every week: the numbers that matter, what changed, and what we are doing next. No 40-tab exports.

  • Total sales, TACoS and profit after ads
  • Results by product line and ad type
  • Your share of top searches
  • Wasted spend cut, in dollars
Results

Results from brands we manage

Real accounts, measured on sales and TACoS, not clicks.

Pet brand owner working on a laptop with her dog beside her
Case study · US pet brand

How one pet brand grew sales 140% in 90 days

ACoS was 38%. We rebuilt campaigns around buyer intent, cut 312 wasted search terms and moved spend to peak hours.

38%24%ACoS
+140%Monthly sales
312Negative keywords
90Days
See all case studies
We've been working with Amplivus for over a year. Sales increased, ACoS improved noticeably, and their experience really shows.
Lauren GreenAmazon Marketing Manager
100+Amazon brands managed
$50M+Ad spend managed
20%+Year-over-year sales growth
Approaches compared

Custom dashboard vs console exports vs off-the-shelf software

Three ways brands report on Amazon ads, and how much each one actually tells you.

A custom Amazon PPC dashboard compared with ads console exports and off-the-shelf reporting software
CompareHow we run itCustom dashboardAds console exportsOff-the-shelf software
Data sources
Ads, sales, search share and margins
Ads data only
Ads data, sometimes sales
Metrics
Your KPIs, by product line
Campaign rows by default
Fixed templates
Profit view
Profit after ads per product
None
Only if you set it up
Who explains it
Your strategist, every week
No one
No one
Time to read
Minutes
Hours
Depends who builds it
Main risk
Low: numbers agreed with you
Decisions made on ACoS alone
Paying for a tool nobody reads
Pricing

Reporting and dashboard pricing

Custom reporting and dashboards are part of our flat monthly fee for Amazon PPC management, set by your ASINs, marketplaces and ad types. There is no extra fee for the dashboard, and the fee is never a percentage of your ad spend.

See full pricing See Amazon PPC management
Flat monthly feeMonth-to-month
$1,000-$5,000per month

Your exact fee is in writing before you sign.

  • Senior strategist, 1 per 8 brands
  • Sponsored Products, Brands and Display
  • A dashboard built around your KPIs
  • Weekly report and Share Report
  • No setup fee, 30 days’ notice
  • 0% of your ad spend, ever
Get my quote with a free audit
1:8strategist to brands
24hreplies from your strategist
0%of your ad spend, ever
4×senior reviews a year
Freewritten audit before you sign
Free · No obligation

Request your free Market Share Audit

Tell us about your account. A senior strategist reviews it and sends you a written audit with a flat monthly quote.

  1. 01We review your accountSpend, structure and your share against your top 3 rivals.
  2. 02You get it in writingWasted spend, the fixes and a flat monthly quote. Yours to keep.
  3. 03Walk through it togetherA short call to go over the findings. No obligation.
  • Month-to-month
  • 0% of ad spend
  • Senior strategist
Your accountTakes about 60 seconds
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FAQ

Reporting and dashboard FAQs

Straight answers, no sales spin.

What is included in your Amazon PPC reporting?
A dashboard built around your KPIs and a weekly report: total sales, TACoS, profit after ads, results by product line and ad type, your share of top searches, wasted spend cut, and notes on what we changed.
Which data sources do you use?
Amazon Ads for Sponsored Products, Brands and Display; Seller Central for total and organic sales; Brand Analytics for your share of top searches; and your product costs for profit.
How often do I get reports?
A written report every week, a review call every month and a senior review every quarter. Your dashboard is there between reports whenever you want to check it.
Can I see profit, not just ACoS?
Yes. With your product costs and Amazon fees, we show profit after ads by product line and ASIN, so budget goes to the products that make money.
Do I get my own dashboard?
Yes. Every client gets a dashboard built for their account, plus the weekly report. We agree the views, KPIs and update schedule with you in week one.
Can you report on my own KPIs?
Yes. If your team tracks specific numbers, such as contribution margin, new-to-brand orders or a TACoS target per product line, we build them into your dashboard where the data allows.
What is the Share Report?
Our weekly report on your share of impressions, clicks, cart adds and purchases on your top searches, from Amazon’s Search Query Performance data, against your top 3 rivals. See our weekly SQP review routine.
Do I need Brand Registry?
For search share data, yes: Search Query Performance is part of Brand Analytics, which needs Brand Registry. Everything else in your dashboard works without it.
Is reporting a separate service?
No. It is part of our Amazon PPC management at the same flat monthly fee, with no extra charge for the dashboard.
Is there a long-term contract?
No. Management runs month-to-month with 30 days’ notice and no setup fee.
Free Market Share Audit

See what your reports are missing

How you report today, the numbers you are not seeing, and your TACoS and profit by product, in writing, with a flat monthly quote.

Get my free Market Share AuditBook a strategy session
  • Written, yours to keep
  • Flat monthly quote
  • No obligation