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Amazon PPC services

Amazon PPC services, run as one system

PPC management, product launch, listing optimisation and competitor intel, all run by one senior strategist and measured in one weekly Share Report. So every service moves the same number: your share of the category.

  • For brands spending $10K+/mo
  • Month-to-month
  • 0% of your ad spend
One systemSix services · one strategist
1Senior strategist
1Weekly Share Report
1Flat monthly fee
01
Core service

Amazon PPC management

Sponsored Products, Sponsored Brands and Sponsored Display, run as one system by a senior strategist. Built around buyer intent and judged on TACoS and market share, not clicks.

  • Intent-based campaign structure, rebuilt where needed
  • Weekly bids, budgets and negative keywords
  • Brand defence and competitor conquesting
  • ACoS and TACoS targets agreed with you, in writing
Best forBrands spending $10K+ a month on Amazon ads
Explore Amazon PPC management
02Launch

Product launch & ranking PPC

Launch-phase campaigns that win rank in the honeymoon window, then hand the traffic to organic, so you stop paying for every sale.

  • Launch keyword map built from Search Query Performance data
  • Rank-focused campaigns on the searches that set category rank
  • Close bid control through the launch window
  • Prime Day and event plans for new ASINs
Best forNew ASINs, relaunches and new variations
Plan my launch

Paid vs organic share of sales

Sample
PaidOrganic
WEEK 1WEEK 6WEEK 12
IndexWeeks 1-2
Rank pushWeeks 3-6
Organic handoffWeeks 7-12
03Conversion

Amazon listing & A+ optimisation

Titles, bullets, images and A+ content built to convert the traffic your ads pay for. Better conversion lowers your cost per sale on every campaign.

  • Keyword-mapped titles and bullets
  • Image stack and A+ modules that answer buyer objections
  • Brand Store layout for Sponsored Brands traffic
  • Keyword research from Brand Analytics
Best forListings with traffic but weak conversion
Review my listings

Listing health

Sample
80of 100
  • TitleKeywords mappedDone
  • BulletsObjection-ledDone
  • Image stack7 of 7 imagesDone
  • A+ contentComparison chartIn progress
  • Brand StoreLinked from Sponsored BrandsNext
04Only at Amplivus

The Share Report: SQP & Brand Analytics insight

Your share of every top search in your category next to your top 3 rivals, built from Brand Analytics and Search Query Performance data. Refreshed every week, with the moves that won it.

  • Share of top searches against your top 3 rivals
  • The full funnel: impressions, clicks, cart adds, purchases
  • Branded search defence and cannibalisation checks
  • The moves we made this week, and the share each one won
Best forBrand Registry owners who want to know if they are winning
See a sample Share Report

Share of purchases · pet bowls

Your shareTop competitor
"stainless steel dog bowl"
17%
21%
"dog bowl large breed"
22%
16%
"metal dog bowl"
14%
20%
Category share of purchases15.6%+7.4 pts

Sample data. Yours uses your own Brand Analytics.

05Free · written

Free Amazon PPC audit

A written review of your account: wasted spend, structure, and the share you're losing to your top 3 rivals. Yours to keep, before you sign anything.

  • Wasted spend by search term
  • Campaign structure and match-type review
  • Share of top searches against your top 3 rivals
  • A plan to win it back, with a flat monthly quote
Best forAny brand owner, before choosing an agency
Get my free audit

Audit findings

Sample
  • HighWasted spend on irrelevant search termsPaid clicks that never convert, spread across broad and auto campaigns.
  • HighBrand searches left open to rivalsCompetitors win clicks on your own brand name.
  • MediumWinning terms capped by low top-of-search bidsYour best converters lose the placements that set rank.
  • LowDuplicate targeting across campaignsYour campaigns bid against each other on the same terms.
Yours to keep
06Intel

Amazon competitor analysis

Who's bidding on your terms, where they're winning, and where they're exposed. Turned into defence and conquesting moves, not a slide deck.

  • Rival ads on your brand and category terms
  • Share trend for your top 3 rivals
  • Price, review and listing gaps you can attack
  • Conquesting targets for Sponsored Products and Display
Best forBrands losing share to private label or new entrants
Explore competitor analysis

Top 3 rivals this week

Sample
RivalOn your brand termsRatingShare trend
Rival AYes4.3Rising
Rival BNo4.6Flat
Rival CYes4.1Falling
Next moveDefend brand terms against Rival A. Conquer Rival C's product pages.
How it works

How our Amazon PPC services work together

One strategist runs every service, so audit, launch, listing and PPC work all move the same number: your share.

01 · Day one

See the share you’re losing, before you sign

Your strategist reviews your account line by line: wasted spend, campaign structure and your share of the top searches against your top 3 rivals. You get it in writing, with a flat monthly quote.

Get my free audit
Strategist reviewing performance charts with a pencil next to a laptop
Audit deliveredWritten, yours to keep
  • 01Wasted spend by search term
  • 02Campaign structure review
  • 03Share vs your top 3 rivals
  • 04Flat monthly quote
Service finder

Not sure where to start? Start with the pain.

Pick what's hurting most. We'll show you the service that fixes it first.

Start with

Amazon PPC management

Intent-based structure and weekly negative keywords cut wasted spend without cutting sales.

Pairs with: Free PPC auditPairs with: Share Report
Explore PPC management
Fair terms

One flat monthly fee, for the services you need

We price the work, not your budget. Your quote only covers the services your audit shows will win share.

1:8strategist to brands
24hreplies from your strategist
0%of your ad spend, ever
4×senior reviews a year
Freewritten audit before you sign

Month-to-month. Your fee in writing before you sign.

See pricing
FAQ

Amazon PPC services, answered

Straight answers, no sales spin.

What Amazon PPC services does Amplivus offer?
Amazon PPC management across Sponsored Products, Sponsored Brands and Sponsored Display, plus product launch and ranking, listing and A+ optimisation, competitor analysis, a free PPC audit and a weekly Share Report built from Brand Analytics and Search Query Performance data.
Do I have to buy every service?
No. The free audit shows which services will move your share, and your flat monthly quote only covers those. Most brands start with PPC management and add the rest where it pays.
Which Amazon ad types do you manage?
Sponsored Products, Sponsored Brands and Sponsored Display. See how we manage them.
How is pricing structured?
One flat monthly fee, quoted after your free audit and based on the work, never a percentage of your ad spend. It is month-to-month. See pricing.
Do I need Brand Registry?
Yes. Share data comes from Amazon Brand Analytics, which only brand owners enrolled in Brand Registry can access.
How soon do the services start?
Your plan goes live in week one, and your first Share Report arrives in week two. After that you get weekly reports and four senior reviews a year.
Free Market Share Audit

See which services will win you the most share

Your share of the top searches in your category next to your top 3 rivals, where you're losing it, and the plan to win it back.

  • Written, yours to keep
  • Flat monthly quote
  • No obligation