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Grocery and CPG brands

Amazon PPC agency for grocery and CPG brands

Grocery and consumer packaged goods (CPG) sell at low prices and get bought again and again, so every cent of cost per click (CPC) counts. A senior strategist sets bids on repeat-order value, pushes multipacks where the margin allows, and eases ads before stock or shelf life runs out.

Get my free Market Share Audit See pricing
  • For brands spending $10K+ a month on ads
  • Weekly Share Report
  • 0% of your ad spend

Every plan runs on our Amazon PPC management

One senior teamAcross categories
Peaks plannedWeeks ahead

Trusted by 100+ Amazon brands

  • Verified Partner
  • Live-Data Audits
  • PPC Toolstack
  • Market Research
What decides share

What decides share in grocery

Grocery is won on the reorder, at low prices, with stock and shelf life deciding what can be sold.

  • ReordersBought again and again
  • Thin marginsEvery cent of CPC counts
  • Shelf lifeExpiry dates decide stock

Grocery at a glance

Four things
ReordersHigh

A buyer orders again

Subscribe & Save and habit bring buyers back, so the first order is rarely the profit.

PriceLow

Low prices, thin margins

On a $10 item a few cents per click decide whether the ad pays. Multipacks raise the order value.

StockTight

Out of stock stops ads

A product out of stock stops its Sponsored Products ads and can slip in the search results.

Shelf lifeDated

Expiry dates on FBA stock

Amazon asks for expiry dates on dated FBA products, and stock close to its date can be removed.

Where the money goes

Where grocery brands lose share

Four gaps we see most in grocery and CPG accounts.

01Leak

Bids set on one order

Targets built on a single low-price sale underfund the products buyers order again every month.

FixBids set on repeat-order value.
02Leak

Single units with no margin left

Ads push single units where fees and the click leave nothing behind.

FixMultipacks and bundles pushed where margin allows.
03Leak

Ads running into a stock-out

Ads keep spending as stock runs low, then stop at once and the rank slips.

FixAds eased before stock runs out.
04Leak

Broad searches that never pay

Terms like coffee or snacks soak up budget at prices the product cannot carry.

FixSpecific searches by flavour, size and diet.
Our method

One method, tuned to your category

The way we work is the same for every brand. What changes is the calendar, the targets and the rivals we plan around.

  1. 01

    Audit your share

    Top 3 rivals

    Your share of the top searches in your category next to your top 3 rivals.

  2. 02

    Plan the category

    Peaks · margin · rules

    Targets from your margin, budgets from your calendar, and the rules that apply.

  3. 03

    Run it weekly

    Bids · budgets · negatives

    A senior strategist tunes the account every week, with peaks planned ahead.

  4. 04

    Report your share

    Weekly Share Report

    Your share of the searches that matter in your category, week by week.

Ten categories, one teamThe same senior strategists work across categories, so what works in one reaches the next.
Your data sets the calendarTypical peaks are a starting point. Your own SQP shows when your shoppers start searching.
Category plays

Three plays for grocery and CPG brands

Where share is decided in grocery, and what we do about it. Pick one to see the plan.

01 · Where share is decided

Share is won on the reorder, at prices where every cent of CPC counts

Grocery and household items sell at low prices and get bought again and again. Margins are thin, stock and expiry dates decide what can be sold, and a product out of stock stops its ads.

Where share is decided

  • Reorders and Subscribe & Save
  • Multipacks and price per unit
  • Stock and expiry dates

What we do

  • Bids set on repeat-order value
  • Multipacks pushed where margin allows
  • Ads paused before stock runs out
See Sponsored Products management

Grocery at a glance

How we read it
  • ReordersHigh
  • SeasonalityMedium
  • RulesMedium

Searches we see

  • “protein bars”
  • “olive oil”
  • “coffee pods”

Peak months Jul · Q4

  1. January: Quiet
  2. February: Quiet
  3. March: Quiet
  4. April: Quiet
  5. May: Quiet
  6. June: Quiet
  7. July: Peak
  8. August: Quiet
  9. September: Quiet
  10. October: Busy
  11. November: Peak
  12. December: Peak
Rules that move ads

What Amazon requires, and what it means for grocery ads

Some rules decide whether a grocery product, and its ads, can run at all.

  • Grocery and Gourmet Food
    What Amazon requiresApproval for the category in some cases, and expiry dates on dated FBA stock
    What it means for ads

    Stock close to its expiry date can be removed, which stops its ads. We plan spend around shelf life.

  • Every category
    What Amazon requiresA featured offer and stock in hand
    What it means for ads

    Sponsored Products ads do not show without the featured offer or when out of stock. We check both weekly.

Results

Results from brands we manage

Real accounts, measured on sales and TACoS, not clicks.

Pet brand owner working on a laptop with her dog beside her
Case study · US pet brand

How one pet brand grew sales 140% in 90 days

ACoS was 38%. We rebuilt campaigns around buyer intent, cut 312 wasted search terms and moved spend to peak hours.

38%24%ACoS
+140%Monthly sales
312Negative keywords
90Days
See all case studies
We've been working with Amplivus for over a year. Sales increased, ACoS improved noticeably, and their experience really shows.
Lauren GreenAmazon Marketing Manager
100+Amazon brands managed
$50M+Ad spend managed
20%+Year-over-year sales growth
Approaches compared

A category plan vs a generic playbook

Three ways brands run Amazon ads, and how much of your category each one plans for.

Amplivus compared with a generalist agency and a DIY tool on category planning
CompareHow we run itAmplivusGeneralist agencyDIY tool
Category calendar
Planned from your SQP
A generic Q4 plan
None
Targets
From your margin and reorders
One ACoS for everything
Rules you set
Category rules
Checked every week
When something breaks
Not covered
Rivals
Top 3 tracked weekly
Monthly, at best
Not shown
Who runs it
A senior strategist, 1 per 8 brands
Often a junior manager
You
Main risk
Low: your category plan in writing
A playbook built for someone else
Your time, every week
Pricing

One flat fee, whatever you sell

The fee is set by your ASINs, marketplaces and ad types, not by your category and never by your ad spend. Your exact fee is in writing after the free audit.

See Amazon PPC management See full pricing
Flat monthly feeMonth-to-month
$1,000-$5,000per month

The same pricing in every category. Your exact fee is in writing before you sign.

  • Category plan: peaks, margin, rules
  • Weekly bids, budgets and negatives
  • Weekly Share Report
  • Top 3 rivals tracked in your category
  • Senior strategist, 1 per 8 brands
  • Month-to-month, 0% of ad spend
Get my free Market Share Audit
10categories we plan for
12months planned ahead
24hreplies from your strategist
1:8strategist to brands
0%of your ad spend, ever
Free · No obligation

Request your free Market Share Audit

Tell us about your account. A senior strategist reviews it and sends you a written audit with a flat monthly quote.

  1. 01We review your accountSpend, structure and your share against your top 3 rivals.
  2. 02You get it in writingWasted spend, the fixes and a flat monthly quote. Yours to keep.
  3. 03Walk through it togetherA short call to go over the findings. No obligation.
  • Month-to-month
  • 0% of ad spend
  • Senior strategist
Your accountTakes about 60 seconds
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Grocery guides

Guides for grocery and CPG brands

Brand Analytics repeat purchase behaviour

The repeat-buyer cohort most brands ignore.

Finding hidden profit in Brand Analytics

Where your dashboard already shows wasted spend.

Building an SQP-driven bid system

Which signals should raise or cut a bid.

The weekly SQP review routine

What to check every week.

Amazon PPC cost breakdown for 2026

CPC, ACoS and TACoS benchmarks by spend tier.

FAQ

Grocery brand FAQs

Straight answers, no sales spin.

Do you work with grocery and CPG brands?
Yes. We run Amazon ads for food, drink, snack, coffee and household product brands on Amazon.com, Amazon.co.uk and Amazon.com.au.
How do you make PPC pay on low-price products?
We set bids on what a buyer is worth over their reorders, push multipacks and bundles that raise the order value, and target specific searches by flavour, size or diet instead of broad terms.
What happens to our ads when stock runs low?
Sponsored Products ads stop when a product is out of stock, so we watch stock and shelf life each week, ease spend before a product runs out, and build it back once stock arrives.
How much does Amazon PPC management cost for a grocery brand?
One flat monthly fee: $1,000, $2,500 or $5,000 a month, set by your ad spend. It is never a percentage of your ad spend, there is no setup fee, and you can leave with 30 days' notice.
Should a grocery brand hire an agency or build in-house?
It depends on your spend and your team. At $40,000 a month in ad spend, an in-house hire costs about $6,000 a month in pay against our $2,500 flat fee, but gives you someone full-time. Many brands start with an agency and hire later.
Do you work with grocery and CPG brands in the UK and Australia?
Yes. We work with brands on Amazon.com, Amazon.co.uk and Amazon.com.au, with keywords, targets and a calendar for each marketplace.
Free Market Share Audit

See your share in grocery

Your share of the top grocery searches next to your top 3 rivals, where you are losing it, and the plan to win it back, with a flat monthly quote.

Get my free Market Share AuditBook a strategy session
  • Written, yours to keep
  • Flat monthly quote
  • No obligation