01Leak
Event budgets set too late
Budgets raised on the day of the event arrive after rivals have taken the top spots.
FixEvent budgets and bids planned weeks ahead.
- Home
- Who we help
- Kitchen brands
Kitchen brands
Amazon PPC agency for kitchen brands
Kitchen demand piles up around Prime Day, Mother's Day and Q4 gifting, and rivals discount hard to buy rank in those weeks. A senior strategist plans event budgets weeks ahead, pushes bundles where order value is higher, and defends your rank once the discounts end.
- For brands spending $10K+ a month on ads
- Weekly Share Report
- 0% of your ad spend
Every plan runs on our Amazon PPC management
Category map6 category pages
KitchenSample read
- Share is won on
- Event peaks
- Lost to
- Discounting rivals
- Peaks
- Jul · Q4
- January: Quiet
- February: Quiet
- March: Quiet
- April: Quiet
- May: Busy
- June: Quiet
- July: Peak
- August: Quiet
- September: Quiet
- October: Busy
- November: Peak
- December: Peak
One senior teamAcross categories
Peaks plannedWeeks ahead
Trusted by 100+ Amazon brands
- Verified Partner
- Live-Data Audits
- PPC Toolstack
- Market Research
What decides share
What decides share in kitchen
Kitchen is an event category: a few weeks a year decide much of the year's sales, and rivals fight for rank with deals.
- Event peaksPrime Day and Q4
- BundlesHigher order value
- Viral swingsDemand that moves in days
Kitchen at a glance
Four thingsPeaksJul, Q4
Event weeks make the year
Prime Day, Mother's Day and Q4 gifting bring much of the demand for many kitchen products.
RivalsDiscounting
Rivals buy rank with deals
Competitors cut prices in event weeks to climb the rankings, then try to hold the spot.
Order valueBundles
Bundles lift what a click is worth
Sets and multipacks raise order value, so the same click can carry a higher bid.
TrendsViral demand
Viral products move fast
A gadget that trends on social video can swing demand and click prices within days.
Where the money goes
Where kitchen brands lose share
Four gaps we see most in kitchen accounts.
02Leak
Deals with nothing behind them
A deal without ads behind it lifts sales for a week and leaves rank where it was.
FixDeals and ads planned together, rank tracked after.
03Leak
Every product bid the same
Single items and bundles share one target, so bundles with higher order value are underfunded.
FixTargets set by order value and margin.
04Leak
Viral demand missed
When a product trends, bids lag behind the new click prices and the demand goes to rivals.
FixBids watched daily when a product trends.
Our method
One method, tuned to your category
The way we work is the same for every brand. What changes is the calendar, the targets and the rivals we plan around.
- 01
Audit your share
Top 3 rivalsYour share of the top searches in your category next to your top 3 rivals.
- 02
Plan the category
Peaks · margin · rulesTargets from your margin, budgets from your calendar, and the rules that apply.
- 03
Run it weekly
Bids · budgets · negativesA senior strategist tunes the account every week, with peaks planned ahead.
- 04
Report your share
Weekly Share ReportYour share of the searches that matter in your category, week by week.
Ten categories, one teamThe same senior strategists work across categories, so what works in one reaches the next.
Your data sets the calendarTypical peaks are a starting point. Your own SQP shows when your shoppers start searching.
Category plays
Three plays for kitchen brands
Where share is decided in kitchen, and what we do about it. Pick one to see the plan.
01 · Where share is decided
Share is won on Prime Day and in Q4, and kept with bundles
Kitchen demand piles up around Prime Day, Mother's Day and Q4 gifting. Rivals discount hard to buy rank in those weeks, so the brands that keep share plan budgets early and lift order value with bundles and multipacks.
Where share is decided
- Prime Day and Q4 peaks
- Bundles and multipacks
- Rivals discounting to buy rank
What we do
- Event budgets planned weeks ahead
- Bundles pushed where order value is higher
- Rank defended after the discount ends
Kitchen at a glance
How we read it- ReordersLow
- SeasonalityHigh
- RulesLow
Searches we see
- “air fryer liners”
- “knife set with block”
- “glass meal prep containers”
Peak months Jul · Q4
- January: Quiet
- February: Quiet
- March: Quiet
- April: Quiet
- May: Busy
- June: Quiet
- July: Peak
- August: Quiet
- September: Quiet
- October: Busy
- November: Peak
- December: Peak
02 · Bundles
Bundles that lift what a click is worth
A knife set or a pack of liners earns more per order than a single item. We push the bundles and multipacks where order value is higher, and keep single items for the searches that need them.
- Bundles bid on order value
- Single items kept for exact searches
- Margin checked after fees
Bids by order value · sample
Weekly| Product | Order value | Bid |
|---|---|---|
| Knife set with block | High | Raised |
| Single chef knife | Medium | Held |
| Knife guard | Low | Exact only |
03 · Launches and trends
New gadgets launched, viral demand caught
New kitchen gadgets need rank fast, and a product that trends online can change demand overnight. We launch with Sponsored Brands Video and tight keyword sets, and watch bids daily when demand jumps.
- Sponsored Brands Video at launch
- Tight keyword sets for new products
- Daily bid checks when a product trends
Trend watch · sample
Daily| Signal | Action | Status |
|---|---|---|
| Searches jump | Bids raised | Live |
| Rival discounts | Top of search held | Live |
| Trend fades | Spend eased | Next |
Rules that move ads
What Amazon requires, and what it means for kitchen ads
Two rules shape what kitchen brands can push in event weeks.
- Every categoryWhat Amazon requiresA featured offer and stock in handWhat it means for ads
Sponsored Products ads do not show without the featured offer or when out of stock. We check both weekly.
- Deals and eventsWhat Amazon requiresDeal eligibility rules, such as a minimum star ratingWhat it means for ads
A product that misses a deal loses its event push. We plan ads for the price you will actually run.
Results
Results from brands we manage
Real accounts, measured on sales and TACoS, not clicks.
How one pet brand grew sales 140% in 90 days
ACoS was 38%. We rebuilt campaigns around buyer intent, cut 312 wasted search terms and moved spend to peak hours.
+140%Monthly sales
312Negative keywords
90Days
We've been working with Amplivus for over a year. Sales increased, ACoS improved noticeably, and their experience really shows.
100+Amazon brands managed
$50M+Ad spend managed
20%+Year-over-year sales growth
Approaches compared
A category plan vs a generic playbook
Three ways brands run Amazon ads, and how much of your category each one plans for.
| Compare | How we run itAmplivus | Generalist agency | DIY tool |
|---|---|---|---|
| Category calendar | Planned from your SQP | A generic Q4 plan | None |
| Targets | From your margin and reorders | One ACoS for everything | Rules you set |
| Category rules | Checked every week | When something breaks | Not covered |
| Rivals | Top 3 tracked weekly | Monthly, at best | Not shown |
| Who runs it | A senior strategist, 1 per 8 brands | Often a junior manager | You |
| Main risk | Low: your category plan in writing | A playbook built for someone else | Your time, every week |
Pricing
One flat fee, whatever you sell
The fee is set by your ASINs, marketplaces and ad types, not by your category and never by your ad spend. Your exact fee is in writing after the free audit.
Flat monthly feeMonth-to-month
$1,000-$5,000per month
The same pricing in every category. Your exact fee is in writing before you sign.
- Category plan: peaks, margin, rules
- Weekly bids, budgets and negatives
- Weekly Share Report
- Top 3 rivals tracked in your category
- Senior strategist, 1 per 8 brands
- Month-to-month, 0% of ad spend
10categories we plan for
12months planned ahead
24hreplies from your strategist
1:8strategist to brands
0%of your ad spend, ever
Free · No obligation
Request your free Market Share Audit
Tell us about your account. A senior strategist reviews it and sends you a written audit with a flat monthly quote.
- 01We review your accountSpend, structure and your share against your top 3 rivals.
- 02You get it in writingWasted spend, the fixes and a flat monthly quote. Yours to keep.
- 03Walk through it togetherA short call to go over the findings. No obligation.
- Month-to-month
- 0% of ad spend
- Senior strategist
Kitchen guides
Guides for kitchen brands
How kitchen brands scale past $100K a month
The moves that keep margin as spend grows.
Amazon PPC for kitchen brands by spend tier
What to run at each level of monthly spend.
Amazon PPC for cooking brands at $200K+
Structure and targets for cookware.
How cooking brand PPC powers organic rank
Ads that lift rank without wasting spend.
Sponsored Brands Video for kitchen gadget launches
Video plays for new gadgets.
Bidding on viral products
Why a trending product needs its own plan.
PPC strategy for portable blender brands
A plan for a crowded gadget category.
Video plays for portable blender brands
Sponsored Brands Video for blenders.
Keywords for kitchen appliance brands
The searches worth bidding on.
Amazon PPC cost benchmarks for kitchen gadgets
What clicks and ACoS look like in kitchen.
Do you work with kitchen brands?
Yes. Kitchen is one of the categories we plan for most, from cookware and knives to small appliances and gadgets.
How do you plan for Prime Day?
Budgets and bids are planned weeks ahead from your Search Query Performance history and your stock, raised before the event and eased afterwards, with rank tracked so the gains hold.
Should we run a deal or ads in event weeks?
Usually both. A deal without ads behind it lifts sales for a week, and ads without a sharp price can lose the click to discounting rivals. We plan them together.
How much does Amazon PPC management cost for a kitchen brand?
One flat monthly fee: $1,000, $2,500 or $5,000 a month, set by your ad spend. It is never a percentage of your ad spend, there is no setup fee, and you can leave with 30 days' notice.
Should a kitchen brand hire an agency or build in-house?
It depends on your spend and your team. At $40,000 a month in ad spend, an in-house hire costs about $6,000 a month in pay against our $2,500 flat fee, but gives you someone full-time. Many brands start with an agency and hire later.
Do you work with kitchen brands in the UK and Australia?
Yes. We work with brands on Amazon.com, Amazon.co.uk and Amazon.com.au, with keywords, targets and a calendar for each marketplace.
Free Market Share Audit
See your share in kitchen
Your share of the top kitchen searches next to your top 3 rivals, where you are losing it, and the plan to win it back, with a flat monthly quote.
- Written, yours to keep
- Flat monthly quote
- No obligation