01Leak
Pretty, but answers nothing
Lifestyle images and slogans leave the real questions open: size, fit, materials, care and what is in the box.
FixEvery module mapped to a question from your reviews and Q&A.
A+ & Premium A+ content
Amazon A+ content and Premium A+ built to close the sale
A senior strategist plans every module around the questions your shoppers ask, our team writes and designs it for mobile first, and we A/B test it. Then we unlock Premium A+ with a Brand Story and approved A+ across your catalog.
- For brands spending $10K+/mo
- Designed for mobile first
- A/B tested where eligible
Paying for clicks? A+ helps more of them buy. See Amazon PPC management
A+ module planSample ASIN
- 01Brand Story“Who makes this?”Live
- 02Header image“What is it for?”Live
- 03Feature tiles“Will it fit a large dog?”Live
- 04Hotspots“What is it made of?”Premium
- 05Comparison chart“Which size do I need?”Live
Premium A+ unlock
- Brand Story on all listings40/40
- Approved A+, last 12 months4/5
A/B test+11%conversion
Questions9/10answered
MobilePassall modules
Premium A+ planBrand Story + 5 approved
Tested, not guessedA/B tests on A+
Trusted by 100+ Amazon brands
- Verified Partner
- Live-Data Audits
- PPC Toolstack
- Market Research
The basics
What is Amazon A+ content?
Amazon A+ content is the section of images, text and comparison charts below your bullets, free for brand owners in Brand Registry. Premium A+ adds larger images, hotspots, carousels and Q&A modules for brands with a Brand Story on all their listings and five A+ approved in the last 12 months.
- Answers, not decorationBuilt from shopper questions
- Designed for phonesText you can read on mobile
- Tested where eligibleAmazon’s Manage Your Experiments
A+ formats
Brand RegistryBasic A+Up to 5 modules
The A+ every brand can use
Images, text and comparison charts below your bullets, free for brand owners in Brand Registry.
Premium A+Up to 7 modules
Bigger, interactive, and earned
Full-width images, hotspots, carousels and Q&A modules, unlocked by a Brand Story on all listings and five approved A+ in 12 months.
Brand StoryEvery listing
Your brand on every product page
A carousel above your A+ that tells your story and sends shoppers to the rest of your range.
ComparisonYour range
Keep the choice inside your brand
A chart that puts your products side by side, so shoppers pick the right one from you.
Where the money goes
Where A+ fails to sell
Most A+ we audit looks good and sells little. These four gaps are why, and each one is fixable in your first two weeks.
02Leak
Built for desktop, read on a phone
Text set inside images shrinks until it cannot be read on a phone screen, where shoppers scroll your A+.
FixMobile-first layouts with short, large text, checked on a phone before submission.
03Leak
No comparison chart
Without your range side by side, shoppers compare you with the rival products advertised further down your page.
FixA comparison chart that keeps the choice inside your brand.
04Leak
Stuck on Basic A+
No Brand Story on every listing, or fewer than five approved A+ in a year, keeps Premium A+ locked.
FixA rollout plan that publishes your Brand Story everywhere and unlocks Premium.
Our method
How we build A+ that sells
Four steps, from the questions your shoppers ask to modules that are tested and tracked. Copy, design and data, run by one strategist.
- 01
Mine the questions
Reviews · Q&A · SQPYour reviews, Q&A and Search Query Performance show what shoppers ask and where they drop off.
- 02
Plan the modules
One question per moduleA module plan where each module answers one question, in the order shoppers need it.
- 03
Write and design
Copy · design · mobile firstShort copy and clean design, built for a phone screen first and checked on one.
- 04
Test and track
Experiments · conversionWe A/B test A+ where Amazon allows it, and track conversion by ASIN.
Built from your dataQuestions and drop-offs come from your own reviews, Q&A and SQP, not a template.
Checked before it is submittedEvery module is checked against Amazon’s A+ guidelines, so fewer drafts come back rejected.
What we build
Every part of your A+
Brand Story, Basic A+, Premium A+, comparison charts, mobile design and testing. Pick one to see what it covers.
01 · Brand Story
A Brand Story on every listing
The Brand Story carousel sits above your A+ on every product page. We write and design it to tell shoppers who you are and send them to the rest of your range. It is also the first step to Premium A+.
- Your story, values and range
- Cards that link to your products
- Published on every brand-owned listing
Brand Story check · sample
In your A+| Check | Result | Status |
|---|---|---|
| Listings with Brand Story | 38 of 40 | Fix 2 |
| Cards linking to products | 4 | Done |
| Link to Brand Store | Yes | Done |
02 · Basic A+
Five modules, one question each
Basic A+ gives you up to five modules. We give each one a job: a header that says what the product is for, then answers to the questions that stop shoppers from buying.
- A header that says who it is for
- Answers to the top questions
- Care, sizing and what is in the box
Module map · sample
In your A+| Module | Answers | Status |
|---|---|---|
| Header | “What is it for?” | Done |
| Feature tiles | “Will it fit a large dog?” | Done |
| Care | “Is it dishwasher safe?” | Missing |
03 · Premium
Unlock Premium A+, then use it well
Premium A+ adds full-width images, hotspots, carousels and Q&A modules. You unlock it with a Brand Story on all your listings and five approved A+ in 12 months. We plan the rollout, then use the extra room to answer more.
- Eligibility plan: Brand Story plus five approved
- Up to seven larger, interactive modules
- Hotspots and Q&A modules that answer
Premium A+ eligibility · sample
In your A+| Requirement | You | Status |
|---|---|---|
| Brand Story on all listings | 100% | Met |
| Approved A+, last 12 months | 4 of 5 | 1 to go |
| Premium A+ | Locked | Next |
04 · Comparison
Keep the choice inside your brand
A comparison chart puts your products side by side, so shoppers pick the right size or bundle from you instead of comparing you with the rival ads lower down the page.
- Your range side by side
- The differences that matter to buyers
- Each product one click away
Comparison chart · sample
In your A+| Product | Best for | Price |
|---|---|---|
| Slow feeder, small | Small dogs | $19.99 |
| Slow feeder, large | Large dogs | $24.99 |
| 2 pack | Two-dog homes | $39.99 |
05 · Mobile
Designed for the phone in their hand
On a phone, text set inside an image shrinks fast. We keep text short and large, check every module on a phone screen, and fill in the image alt text for every module.
- Short, large text on images
- Checked on a phone before submission
- Alt text on every image
Mobile check · sample
In your A+| Module | On a phone | Status |
|---|---|---|
| Header | Large text, one line | Pass |
| Feature tiles | Three lines or fewer | Pass |
| Comparison | Small labels | Fix |
06 · Testing
A/B tested, then tracked
Where your brand is eligible, we A/B test A+ and Brand Story with Amazon’s Manage Your Experiments, then track conversion by ASIN and keep the winner live.
- A/B tests on A+ and Brand Story
- Conversion rate by ASIN
- The winning version kept live
Experiments · sample
In your A+| Test | Change | Result |
|---|---|---|
| Header | In use vs studio shot | +11% CVR |
| Module order | Questions first | +4% CVR |
| Brand Story | New cards | Running |
How it works
Your A+ submitted in 14 days
No long project. We audit your A+ on day one, and your new modules go to Amazon for review within two weeks.
01
Day 1
Audit
We review your A+, Brand Story and Premium A+ eligibility on your top ASINs.
- A+ and Brand Story by ASIN
- Premium A+ eligibility
- Mobile readability
You getA ranked list of fixes
02
Days 2-5
Question map
We pull the questions from your reviews, Q&A and SQP, and plan each module around one of them.
- Top shopper questions
- Module plan
- Comparison chart plan
You getYour module plan
03
Day 10
Drafts for approval
You get the copy and designs for every module to review.
- Copy for every module
- Designs for desktop and mobile
- Image alt text
You getDrafts you sign off
04
Day 14
Submitted
We submit the approved A+ and Brand Story in Seller Central. Amazon usually reviews it within a week.
- Submitted in A+ Content Manager
- Brand Story on every listing
- Premium rollout tracked
You getA+ in review
05
Weeks 3-10
Test and track
We A/B test where eligible, track conversion by ASIN, then refine.
- A/B tests where eligible
- Conversion rate by ASIN
- Premium A+ once unlocked
You getProof it worked
- 14 daysTo submission
- 5Approved A+ to unlock Premium
- 7Premium modules
Modules7/7Premium
Questions answered9 of 10+6
Mobile checkPassall modules
Conversion+11%A/B test
Brand Story40 of 40listings
What you get
An A+ scorecard for every ASIN
Every A+ we build gets a scorecard: which questions it answers, how it reads on a phone, how close you are to Premium A+, and what it did to conversion.
- Questions answered, module by module
- Mobile readability checked
- Premium A+ eligibility tracked
- Conversion rate, before and after
Results
Results from brands we manage
Real accounts, measured on sales and TACoS, not clicks.
How one pet brand grew sales 140% in 90 days
ACoS was 38%. We rebuilt campaigns around buyer intent, cut 312 wasted search terms and moved spend to peak hours.
+140%Monthly sales
312Negative keywords
90Days
We've been working with Amplivus for over a year. Sales increased, ACoS improved noticeably, and their experience really shows.
100+Amazon brands managed
$50M+Ad spend managed
20%+Year-over-year sales growth
Approaches compared
Data-led A+ vs a design studio vs Amazon’s AI
Three ways to get A+ built, and how much each one knows about why your shoppers buy.
| Compare | How we run itData-led A+ | Design-only studio | Amazon’s AI generator |
|---|---|---|---|
| Built from | Your reviews, Q&A and SQP | A brief and brand guide | Your product details |
| Mobile first | Checked on a phone | Sometimes | Template layout |
| Premium A+ plan | Brand Story and rollout planned | Rarely | No |
| Tied to your ads | Same searches we bid on | No | No |
| Testing | A/B tested where eligible | No | No |
| Main risk | Low: you approve every module | Beautiful, but answers little | Looks like everyone else’s |
Pricing
A+ content pricing
A+ and Premium A+ are quoted per ASIN after a free A+ audit, because one hero product and a 40-ASIN catalog need different work. Amazon does not charge for A+; our fee covers the strategy, copy and design.
A+ projectsQuoted per ASIN
Per ASINquoted after a free audit
Running ads with us? We plan your A+ around the searches your ads already pay for.
- Question map from reviews, Q&A and SQP
- Module plan, copy and design
- Brand Story on every listing
- Premium A+ rollout plan
- Mobile check and alt text
- A/B tests where eligible
5approved A+ to unlock Premium
7Premium A+ modules
14days to submission
1:8strategist to brands
FreeA+ audit
Free · No obligation
Request your free Market Share Audit
Tell us about your account. A senior strategist reviews it and sends you a written audit with a flat monthly quote.
- 01We review your accountSpend, structure and your share against your top 3 rivals.
- 02You get it in writingWasted spend, the fixes and a flat monthly quote. Yours to keep.
- 03Walk through it togetherA short call to go over the findings. No obligation.
- Month-to-month
- 0% of ad spend
- Senior strategist
What is Amazon A+ content?
The images, text and comparison charts below the bullets on a product page. It is free for brand owners in Amazon Brand Registry and is built to answer shopper questions and lift conversion.
What is the difference between A+ and Premium A+?
Basic A+ gives you up to five modules. Premium A+ gives you up to seven, with full-width images, interactive hotspots, carousels and Q&A modules.
How do I unlock Premium A+?
Amazon requires a Brand Story published on all your brand-owned listings and five approved A+ Content in the last 12 months, and checks eligibility automatically. We plan the rollout to get you there.
Is A+ content free?
Yes. Amazon does not charge for A+ or Premium A+ for eligible brands. Our fee covers the strategy, copy and design.
Does A+ content help my ranking?
Mostly indirectly. Your title, bullets and backend search terms decide which searches you show up for; A+ helps more of those shoppers buy, and more sales help your rank.
How much can A+ lift sales?
Amazon says Basic A+ can increase sales by up to 8%, and well-implemented Premium A+ by up to 20%, based on its own research. Results depend on your product and the content.
How long does Amazon take to approve A+?
Usually within a week. If a module is rejected, we fix it and resubmit.
Can you A/B test A+ content?
Yes, where your brand is eligible. Amazon’s Manage Your Experiments can test A+ and Brand Story; it needs Brand Registry and enough traffic on the product.
Why not use Amazon’s free AI A+ tool?
It is a fast way to fill modules, but it works from your product details, not from what your shoppers ask or where they drop off. We build each module from your reviews, Q&A and SQP.
How much does A+ cost with Amplivus?
We quote per ASIN after a free A+ audit. If we run your ads through Amazon PPC management, we plan your A+ around the searches your ads pay for.
Free A+ audit
See what your A+ is leaving on the table
Your A+ against the questions shoppers ask, how it reads on a phone, and how close you are to Premium A+, in writing, with a quote.
- Written, yours to keep
- Premium A+ check
- No obligation