01Leak
Budgets that start in the peak
Spend starts when demand is already high and clicks cost the most, and the season ends before the ads catch up.
FixBudgets built up before spring.
- Home
- Who we help
- Home and outdoor brands
Home, garden and outdoor brands
Amazon PPC agency for home and outdoor brands
Outdoor and garden demand builds from early spring to midsummer, and big, bulky items carry higher fulfilment fees. A senior strategist builds budgets up before spring, sets targets from the margin left after fees, and sells add-ons with the main item.
- For brands spending $10K+ a month on ads
- Weekly Share Report
- 0% of your ad spend
Every plan runs on our Amazon PPC management
Category map10 category pages
Home and outdoorSample read
- Share is won on
- The season
- Lost to
- Fees on bulky items
- Peaks
- Mar-Jul
- January: Quiet
- February: Quiet
- March: Peak
- April: Peak
- May: Peak
- June: Peak
- July: Peak
- August: Quiet
- September: Quiet
- October: Quiet
- November: Busy
- December: Quiet
One senior teamAcross categories
Peaks plannedWeeks ahead
Trusted by 100+ Amazon brands
- Verified Partner
- Live-Data Audits
- PPC Toolstack
- Market Research
What decides share
What decides share in home and outdoor
Home and outdoor is won in a short season, on big items where fees take more of the price than shoppers see.
- Short seasonSpring to midsummer
- Bulky itemsHigher fulfilment fees
- Add-onsCovers, parts and refills
Home and outdoor at a glance
Four thingsSeasonMar-Jul
Most sales in a few months
Patio, garden and outdoor demand builds from early spring to midsummer, and much of the year is quiet.
FeesHigh
Bulky items cost more to ship
Large items carry higher fulfilment fees, so the margin left for ads is smaller than the price suggests.
Add-onsMany
Covers, parts and refills
A cover, a hose fitting or a set of bulbs sells best next to the item it goes with.
MarketsReversed
Australia runs the other way
In Australia the outdoor season runs from September into summer, so the plan moves with it.
Where the money goes
Where home and outdoor brands lose share
Four gaps we see most in home and outdoor accounts.
02Leak
Targets that ignore fees
An ACoS target set on price looks fine until the fees on a bulky item take the margin.
FixTargets set from margin after fees.
03Leak
Add-ons sold alone
Covers and parts are left to find buyers on their own instead of next to the item they fit.
FixAdd-ons targeted on the main item's page.
04Leak
Spend left on after the season
Budgets sized for June keep running into a quiet August.
FixSpend eased as the season ends.
Our method
One method, tuned to your category
The way we work is the same for every brand. What changes is the calendar, the targets and the rivals we plan around.
- 01
Audit your share
Top 3 rivalsYour share of the top searches in your category next to your top 3 rivals.
- 02
Plan the category
Peaks · margin · rulesTargets from your margin, budgets from your calendar, and the rules that apply.
- 03
Run it weekly
Bids · budgets · negativesA senior strategist tunes the account every week, with peaks planned ahead.
- 04
Report your share
Weekly Share ReportYour share of the searches that matter in your category, week by week.
Ten categories, one teamThe same senior strategists work across categories, so what works in one reaches the next.
Your data sets the calendarTypical peaks are a starting point. Your own SQP shows when your shoppers start searching.
Category plays
Three plays for home and outdoor brands
Where share is decided in home and outdoor, and what we do about it. Pick one to see the plan.
01 · Where share is decided
Share is won in season, on big items where fees eat margin
Outdoor and garden demand builds from early spring to midsummer, and much of the year is quiet. Big, bulky items carry higher fulfilment fees, so the margin left for ads is smaller than the price suggests.
Where share is decided
- Spring and summer peak
- Fees on big, bulky items
- Bundles and add-ons
What we do
- Budgets built up before spring
- Targets set from margin after fees
- Add-ons offered with the main item
Home and outdoor at a glance
How we read it- ReordersLow
- SeasonalityHigh
- RulesLow
Searches we see
- “patio furniture covers”
- “solar string lights”
- “garden hose”
Peak months Mar-Jul
- January: Quiet
- February: Quiet
- March: Peak
- April: Peak
- May: Peak
- June: Peak
- July: Peak
- August: Quiet
- September: Quiet
- October: Quiet
- November: Busy
- December: Quiet
02 · Season budgets
Budgets built before the season, eased after
We start campaigns weeks before searches climb, so products have data when demand peaks, then ease spend as the season ends. In Australia the same plan runs from August.
- Campaigns started before searches climb
- Budgets raised through the peak
- Spend eased as the season ends
Season plan · sample
US calendar| Month | Searches | Budget |
|---|---|---|
| February | Rising | Build |
| May | Peak | Full |
| August | Falling | Eased |
03 · Fees and add-ons
Targets set from margin, add-ons sold alongside
We work out what each product leaves after fulfilment fees and set its target from that margin. Covers, parts and refills are shown on the main item's product page, where they sell best.
- Margin after fees worked out per product
- ACoS targets set from that margin
- Add-ons targeted on the main item's page
Targets · sample
After fees| Product | Margin left | Target ACoS |
|---|---|---|
| Patio set cover | Healthy | 30% |
| Garden hose, 30m | Medium | 22% |
| Patio dining set | Thin | 12% |
Rules that move ads
What Amazon requires, and what it means for home and outdoor ads
Two rules decide whether home and outdoor ads run, and whether they pay.
- Every categoryWhat Amazon requiresA featured offer and stock in handWhat it means for ads
Sponsored Products ads do not show without the featured offer or when out of stock. We check both weekly.
- Large and bulky itemsWhat Amazon requiresHigher FBA fees for large and heavy productsWhat it means for ads
Fees can take a big share of the price, so targets are set from the margin left after fees.
Results
Results from brands we manage
Real accounts, measured on sales and TACoS, not clicks.
How one pet brand grew sales 140% in 90 days
ACoS was 38%. We rebuilt campaigns around buyer intent, cut 312 wasted search terms and moved spend to peak hours.
+140%Monthly sales
312Negative keywords
90Days
We've been working with Amplivus for over a year. Sales increased, ACoS improved noticeably, and their experience really shows.
100+Amazon brands managed
$50M+Ad spend managed
20%+Year-over-year sales growth
Approaches compared
A category plan vs a generic playbook
Three ways brands run Amazon ads, and how much of your category each one plans for.
| Compare | How we run itAmplivus | Generalist agency | DIY tool |
|---|---|---|---|
| Category calendar | Planned from your SQP | A generic Q4 plan | None |
| Targets | From your margin and reorders | One ACoS for everything | Rules you set |
| Category rules | Checked every week | When something breaks | Not covered |
| Rivals | Top 3 tracked weekly | Monthly, at best | Not shown |
| Who runs it | A senior strategist, 1 per 8 brands | Often a junior manager | You |
| Main risk | Low: your category plan in writing | A playbook built for someone else | Your time, every week |
Pricing
One flat fee, whatever you sell
The fee is set by your ASINs, marketplaces and ad types, not by your category and never by your ad spend. Your exact fee is in writing after the free audit.
Flat monthly feeMonth-to-month
$1,000-$5,000per month
The same pricing in every category. Your exact fee is in writing before you sign.
- Category plan: peaks, margin, rules
- Weekly bids, budgets and negatives
- Weekly Share Report
- Top 3 rivals tracked in your category
- Senior strategist, 1 per 8 brands
- Month-to-month, 0% of ad spend
10categories we plan for
12months planned ahead
24hreplies from your strategist
1:8strategist to brands
0%of your ad spend, ever
Free · No obligation
Request your free Market Share Audit
Tell us about your account. A senior strategist reviews it and sends you a written audit with a flat monthly quote.
- 01We review your accountSpend, structure and your share against your top 3 rivals.
- 02You get it in writingWasted spend, the fixes and a flat monthly quote. Yours to keep.
- 03Walk through it togetherA short call to go over the findings. No obligation.
- Month-to-month
- 0% of ad spend
- Senior strategist
Home and outdoor guides
Guides for home and outdoor brands
Reading click price trends in SQP
Spot price moves before they cost you share.
SQP search funnel mapping
Find the stage where shoppers drop out.
The Amazon Ads defaults audit
Settings Amazon switched on that cost you.
Amazon PPC cost breakdown for 2026
CPC, ACoS and TACoS benchmarks by spend tier.
How brands grow past $100K a month
TACoS targets and structure for larger accounts.
Do you work with home and outdoor brands?
Yes. We run Amazon ads for patio, garden, outdoor living and home goods brands on Amazon.com, Amazon.co.uk and Amazon.com.au.
When should outdoor brands start their ads?
Weeks before demand rises. We build budgets up from late winter, so campaigns have data when spring searches climb, then ease spend as the season ends. In Australia the same plan starts in August.
How do fees on bulky items change PPC?
Large items carry higher fulfilment fees, so a price that looks healthy can leave little for ads. We set ACoS targets from the margin left after fees, product by product.
How much does Amazon PPC management cost for a home and outdoor brand?
One flat monthly fee: $1,000, $2,500 or $5,000 a month, set by your ad spend. It is never a percentage of your ad spend, there is no setup fee, and you can leave with 30 days' notice.
Should a home and outdoor brand hire an agency or build in-house?
It depends on your spend and your team. At $40,000 a month in ad spend, an in-house hire costs about $6,000 a month in pay against our $2,500 flat fee, but gives you someone full-time. Many brands start with an agency and hire later.
Do you work with home and outdoor brands in the UK and Australia?
Yes. We work with brands on Amazon.com, Amazon.co.uk and Amazon.com.au, with keywords, targets and a calendar for each marketplace.
Free Market Share Audit
See your share in home and outdoor
Your share of the top home and outdoor searches next to your top 3 rivals, where you are losing it, and the plan to win it back, with a flat monthly quote.
- Written, yours to keep
- Flat monthly quote
- No obligation