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Who we help

Amazon PPC built for the category you sell in

Pet food, serums, supplements or patio covers: every category wins share differently. A senior strategist plans your ads around your category’s peaks, margins, rules and rivals, and shows your share every week.

Get my free Market Share Audit Categories
  • For brands spending $10K+/mo
  • 10 categories, one senior team
  • 0% of your ad spend

Every plan runs on our Amazon PPC management

10 categoriesOne senior team
Peaks plannedWeeks ahead

Trusted by 100+ Amazon brands

  • Verified Partner
  • Live-Data Audits
  • PPC Toolstack
  • Market Research
Why category matters

Why your category changes the plan

Every brand on Amazon bids in the same auction. But what wins share in pet food has little to do with what wins it in patio furniture: when demand peaks, how often shoppers reorder, what rivals do and what Amazon allows.

  • Different peaksPet Days in May, gifting in Q4
  • Different reorder cyclesMonthly refills to one-off buys
  • Different rulesSupplements, expiry dates, stock

What changes by category

Five things
PeaksWhen demand spikes

The months that make your year

Pet Days in May, New Year for fitness, spring for outdoor, Q4 for gifts.

ReordersHow often shoppers return

What a customer is worth

A supplement buyer may reorder every month; a patio set is bought once.

RulesWhat Amazon requires

What can stop your ads

Supplement testing, expiry dates on grocery, and no ads without the featured offer or stock.

MarginWhat is left for ads

The ACoS you can afford

Fees on heavy and bulky items, returns in apparel, thin margins in grocery.

RivalsWho you bid against

Where share is lost

Private label in pet, dupes in beauty, price cuts in electronics.

Where the money goes

Where category brands lose share

Most accounts we audit run one playbook for every product. These four gaps follow from that.

01Leak

One playbook for every category

The same bids, targets and budgets for a monthly refill and a one-time buy, so one is underfunded and the other overpays.

FixTargets set from each product’s margin and reorder value.
02Leak

Budgets that run out at the peak

Daily budgets sized for a normal week run dry on Prime Day, in January or in Q4, exactly when shoppers are buying.

FixPeak budgets planned from your SQP history and your calendar.
03Leak

Ads that stop without warning

A lost featured offer, a stockout or a compliance hold stops your ads, and the clicks go to rivals.

FixOffer, stock and listing status checked every week.
04Leak

Rivals no one is watching

Private label, dupes and price cuts take share in your top searches before it shows in your sales.

FixYour share against your top 3 rivals tracked weekly in SQP.
Our method

One method, tuned to your category

The way we work is the same for every brand. What changes is the calendar, the targets and the rivals we plan around.

  1. 01

    Audit your share

    Top 3 rivals

    Your share of the top searches in your category next to your top 3 rivals.

  2. 02

    Plan the category

    Peaks · margin · rules

    Targets from your margin, budgets from your calendar, and the rules that apply.

  3. 03

    Run it weekly

    Bids · budgets · negatives

    A senior strategist tunes the account every week, with peaks planned ahead.

  4. 04

    Report your share

    Weekly Share Report

    Your share of the searches that matter in your category, week by week.

Ten categories, one teamThe same senior strategists work across categories, so what works in one reaches the next.
Your data sets the calendarTypical peaks are a starting point. Your own SQP shows when your shoppers start searching.
Category playbooks

Pick your category, see the plan

Ten categories we plan for. Each one shows where share is decided, what we do about it and when it peaks.

01 · Pet

Share is won on repeat buyers, and lost to private label

Pet owners reorder food, treats and supplies on a schedule, so a customer won once is worth many orders. Private-label rivals bid on your terms at lower prices, and demand jumps for Pet Days in May, on Prime Day and in Q4.

Where share is decided

  • Subscribe & Save buyers who reorder
  • Private-label rivals on your terms
  • Pet Days, Prime Day and Q4 peaks

What we do

  • Bids set on reorder value, not one order
  • Brand terms and product pages defended
  • Budgets raised before every peak
See competitor conquesting How pet brands win organic rank

Pet at a glance

How we read it
  • ReordersHigh
  • SeasonalityMedium
  • RulesLow

Searches we see

  • “slow feeder dog bowl”
  • “cat water fountain”
  • “dog chew toys”

Peak months May · Jul · Q4

  1. January: Quiet
  2. February: Quiet
  3. March: Quiet
  4. April: Quiet
  5. May: Peak
  6. June: Quiet
  7. July: Peak
  8. August: Quiet
  9. September: Quiet
  10. October: Busy
  11. November: Peak
  12. December: Peak
Peak calendar

When each category peaks

Typical US demand peaks we plan budgets around. Prime Day in July and the October deal event lift every category; your own SQP data sets the real calendar.

Demand by month
  • Quiet
  • Busy
  • Peak
Typical demand peaks by category and month
CategoryJFMAMJJASOND
PetQuietQuietQuietQuietPeakQuietPeakQuietQuietBusyPeakPeak
KitchenQuietQuietQuietQuietBusyQuietPeakQuietQuietBusyPeakPeak
Baby & ToyQuietQuietQuietQuietQuietQuietPeakQuietQuietBusyPeakPeak
FitnessPeakBusyQuietQuietBusyBusyPeakQuietQuietQuietBusyBusy
BeautyQuietBusyQuietQuietPeakQuietPeakQuietQuietBusyPeakPeak
Wellness & SupplementsPeakBusyQuietQuietQuietQuietPeakQuietQuietBusyBusyQuiet
ElectronicsQuietQuietQuietQuietQuietQuietPeakPeakQuietBusyPeakPeak
ApparelQuietQuietBusyBusyQuietQuietPeakPeakQuietBusyPeakPeak
CPG / GroceryQuietQuietQuietQuietQuietQuietPeakQuietQuietBusyPeakPeak
Home & OutdoorQuietQuietPeakPeakPeakPeakPeakQuietQuietQuietBusyQuiet
Plan my peaks with a free audit See Prime Day and event PPC
Rules that move ads

What Amazon requires, and what it means for ads

Some categories carry rules that can stop a product, or its ads, overnight. We plan around them before they cost you a peak.

  • Wellness & Supplements
    What Amazon requiresSupplements made in cGMP facilities, verified by an accredited third party
    What it means for ads

    A product that is pulled takes its ads with it. Ad claims also stay within Amazon’s rules.

  • CPG / Grocery
    What Amazon requiresAt least 90 days of shelf life when stock arrives at FBA
    What it means for ads

    Short-dated stock is removed early, so ad pushes are planned around stock dates.

  • Every category
    What Amazon requiresA featured offer and stock in hand
    What it means for ads

    Sponsored Products ads do not show without the featured offer or when out of stock. We check both weekly.

  • Fitness, Home & Outdoor
    What Amazon requiresHigher fulfilment fees on large and heavy items
    What it means for ads

    Less margin is left for ads, so targets are set from margin after fees.

Results

Results from brands we manage

Real accounts, measured on sales and TACoS, not clicks.

Pet brand owner working on a laptop with her dog beside her
Case study · US pet brand

How one pet brand grew sales 140% in 90 days

ACoS was 38%. We rebuilt campaigns around buyer intent, cut 312 wasted search terms and moved spend to peak hours.

38%24%ACoS
+140%Monthly sales
312Negative keywords
90Days
See all case studies
We've been working with Amplivus for over a year. Sales increased, ACoS improved noticeably, and their experience really shows.
Lauren GreenAmazon Marketing Manager
100+Amazon brands managed
$50M+Ad spend managed
20%+Year-over-year sales growth
Approaches compared

A category plan vs a generic playbook

Three ways brands run Amazon ads, and how much of your category each one plans for.

Amplivus compared with a generalist agency and a DIY tool on category planning
CompareHow we run itAmplivusGeneralist agencyDIY tool
Category calendar
Planned from your SQP
A generic Q4 plan
None
Targets
From your margin and reorders
One ACoS for everything
Rules you set
Category rules
Checked every week
When something breaks
Not covered
Rivals
Top 3 tracked weekly
Monthly, at best
Not shown
Who runs it
A senior strategist, 1 per 8 brands
Often a junior manager
You
Main risk
Low: your category plan in writing
A playbook built for someone else
Your time, every week
Pricing

One flat fee, whatever you sell

The fee is set by your ASINs, marketplaces and ad types, not by your category and never by your ad spend. Your exact fee is in writing after the free audit.

See Amazon PPC management See full pricing
Flat monthly feeMonth-to-month
$1,000-$5,000per month

The same pricing in every category. Your exact fee is in writing before you sign.

  • Category plan: peaks, margin, rules
  • Weekly bids, budgets and negatives
  • Weekly Share Report
  • Top 3 rivals tracked in your category
  • Senior strategist, 1 per 8 brands
  • Month-to-month, 0% of ad spend
Get my free Market Share Audit
10categories we plan for
12months planned ahead
24hreplies from your strategist
1:8strategist to brands
0%of your ad spend, ever
Free · No obligation

Request your free Market Share Audit

Tell us about your account. A senior strategist reviews it and sends you a written audit with a flat monthly quote.

  1. 01We review your accountSpend, structure and your share against your top 3 rivals.
  2. 02You get it in writingWasted spend, the fixes and a flat monthly quote. Yours to keep.
  3. 03Walk through it togetherA short call to go over the findings. No obligation.
  • Month-to-month
  • 0% of ad spend
  • Senior strategist
Your accountTakes about 60 seconds
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FAQ

Who we help: FAQs

Straight answers, no sales spin.

Which categories do you work with?
Pet, kitchen, baby and toy, fitness, beauty, wellness and supplements, electronics, apparel, CPG and grocery, and home and outdoor. The playbook for each one is on this page.
My category is not listed. Can you still help?
Often, yes. The method is the same for every brand; what changes is the calendar, the targets and the rules. Ask for a free audit and we will tell you straight away whether we are a good fit.
Do you work with my competitors?
We tell you before you sign if we manage a brand that sells against yours in the same searches, and every client’s data stays private.
How do you plan for my peak season?
We use your SQP history to see when your shoppers start searching, then raise budgets and bids before the peak, not on the day. See Prime Day and event PPC.
Can you run ads for supplements?
Yes. Ad copy stays within Amazon’s rules on claims, and we check that each product is still eligible to sell, because its ads stop if it is pulled.
Do you handle gated or restricted categories?
We run ads for the products you are approved to sell. Category approval and compliance documents stay with you, and we flag anything that could stop your ads.
Is the fee different by category?
No. The fee is set by your ASINs, marketplaces and ad types, never by your category or your ad spend.
What ACoS should I target in my category?
The one your margin allows. Two brands in the same category can need very different targets, so we set yours from your margin after fees, returns and reorders. See ACoS and TACoS management.
Do you only work with brands spending $10K+ a month?
Management starts at $10K a month in ad spend. Smaller brands can still request the free audit.
Where do I start?
With the free Amazon PPC audit: your share of the top searches in your category next to your top 3 rivals, the wasted spend and a flat monthly quote.
Free Market Share Audit

See your share in your category

Your share of the top searches in your category next to your top 3 rivals, where you are losing it, and the plan to win it back, with a flat monthly quote.

Get my free Market Share AuditBook a strategy session
  • Written, yours to keep
  • Flat monthly quote
  • No obligation