01Leak
Wasted search terms
Broad and auto campaigns keep paying for searches that never convert.
FixWeekly search term review and negative keywords.
Amazon PPC management
Amazon PPC management services, judged on profit
A senior strategist runs your Sponsored Products, Sponsored Brands and Sponsored Display as one system, with ACoS and TACoS targets set from your margins and a weekly report on your share of the category.
- For brands spending $10K+/mo
- Month-to-month
- 0% of your ad spend
Managed accountSample · 90 days
ACoS24%from 38%
TACoS9.8%−3.4 pts
Monthly sales+140%vs day 0
Total salesTACoS
Spend by ad typeWeek 12
Sponsored Products 62%Brands 24%Display 14%
312 negatives addedWasted spend blocked
Brand terms defendedRivals off your name
Trusted by 100+ Amazon brands
- Verified Partner
- Live-Data Audits
- PPC Toolstack
- Market Research
Where the money goes
Where your Amazon ad budget leaks
Most accounts we audit lose money in the same four places. Each one is fixable in the first few weeks.
02Leak
Brand terms left open
Rivals buy clicks on your own brand name and your product pages.
FixBrand defence campaigns on every branded search.
03Leak
Campaigns bidding against each other
The same keyword sits in several campaigns, so you raise your own prices.
FixOne home per keyword, with isolation negatives.
04Leak
Bids with no link to margin
Bids chase clicks with no idea what each sale is worth to you.
FixBids set from your margins and agreed ACoS targets.
What's included
What our Amazon PPC management includes
Everything below is part of the monthly fee. No add-ons, and never a percentage of your ad spend.
Campaign structure
Intent-based campaigns, rebuilt where the old structure wastes spend.
Keyword harvesting
Converting search terms moved into exact-match campaigns every week.
Bids and budgets
Tuned weekly, with budget moved to the campaigns that sell.
Negative keywords
Wasted searches blocked before they drain the budget.
Brand defence
Your brand terms and product pages protected from rival ads.
Competitor conquesting
Campaigns on rival brands and product pages where you can win.
Prime Day and Q4 plans
Budgets, bids and timing planned before every big event.
Weekly Share Report
Your share of top searches next to your top 3 rivals.
Services
The Amazon PPC services we manage
Every ad type and every target is run as one system by one senior strategist, so budget always moves to what sells.
Sponsored Products
Keyword and product targeting on the searches where buyers decide. Usually the biggest share of your ad sales.
Sponsored Brands
Top-of-search headline ads and Store placements that build brand share and defend your name.
Sponsored Display
Retarget shoppers who viewed your products, and defend your product pages from rivals.
ACoS/TACoS Management New
Targets set from your margins, bids tuned weekly to hit them, and TACoS tracked so ad growth lifts total sales.
- One senior strategist
- One weekly Share Report
- One flat monthly fee
How it works
How Amazon PPC management works: your first 90 days
No long onboarding. Your plan is live in week one and your first Share Report lands in week two.
01
Day 1
Free audit
Your strategist reviews the account line by line and shows you exactly where the budget leaks.
- Wasted spend by search term
- Structure and match-type review
- Your share against your top 3 rivals
You getWritten audit and a flat quote
02
Week 1
Plan goes live
Campaigns are rebuilt around buyer intent and your targets are agreed in writing before a dollar moves.
- Intent-based campaign rebuild
- Brand defence switched on
- ACoS and TACoS targets in writing
You getYour plan, live in week one
03
Week 2
First Share Report
You see your share of every top search next to your top 3 rivals, and what we changed to win it.
- Share of top searches vs rivals
- Impressions to purchases, by search
- The moves we made, and why
You getYour first Share Report
04
Months 1-3
Weekly optimisation
Every week your strategist tunes the account and sends a fresh report. Questions get an answer within 24 hours.
- Bids, budgets and negatives, weekly
- Search terms harvested into exact match
- Replies from your strategist in 24h
You get12 weekly reports by day 90
05
Every quarter
Senior review
A senior strategist steps back, resets targets against your margins and plans the quarter ahead.
- Targets reset against your margins
- Prime Day and Q4 plans
- Launch and new-ASIN priorities
You getNext quarter’s plan
- Week 1Plan live
- Week 2First Share Report
- 24hStrategist replies
ACoS24.1%−2.3 pts
TACoS9.8%−0.6 pts
ROAS4.15+0.40
Organic rank, top search#2from #3
Share of search15.6%+1.2 pts
Reporting
Weekly reporting built on TACoS and market share
ACoS tells you what a sale cost. TACoS and share tell you whether ads are growing the whole business. You get all three, every week, in plain English.
- ACoS, TACoS and ROAS by campaign and ad type
- Organic rank on the searches that matter most
- Share of search from Search Query Performance data
- Wasted spend called out, with what we did about it
Results
Results from brands we manage
Real accounts, measured on sales and TACoS, not clicks.
How one pet brand grew sales 140% in 90 days
ACoS was 38%. We rebuilt campaigns around buyer intent, cut 312 wasted search terms and moved spend to peak hours.
+140%Monthly sales
312Negative keywords
90Days
We've been working with Amplivus for over a year. Sales increased, ACoS improved noticeably, and their experience really shows.
100+Amazon brands managed
$50M+Ad spend managed
20%+Year-over-year sales growth
How we compare
Amplivus vs a typical PPC agency vs PPC software
Three ways to run Amazon ads. Here is where each one holds up, and where it breaks.
| Compare | Senior-led · flat feeAmplivus | Typical PPC agency | PPC software |
|---|---|---|---|
| Fee model | Flat monthly fee, never a % of spend | % of ad spend, rises as you grow | Subscription, plus your own time |
| Who runs your account | Senior strategist, 1 per 8 brands | Account manager hands off to juniors | You, with bid rules |
| What success means | TACoS and market share | Clicks and ACoS | ACoS rules only |
| Reporting | Weekly Share Report, wasted spend called out | Monthly PDF | Raw dashboards, no plan |
| Replies | Your strategist, within 24 hours | Account-manager queue | Support tickets |
| Contract | Month-to-month, 30 days’ notice | Long lock-ins are common | Monthly or annual plans |
StrongPartialWeak
Pricing
Amazon PPC management pricing
One flat monthly fee, quoted after your free audit. We price the work, not your budget, so the number does not move when your spend does.
What sets your fee
- Number of ASINsMore products means more campaigns to build and manage.
- MarketplacesUS only, or the US plus other Amazon marketplaces.
- Ad types and complexityHow many ad types you run and how complex the catalogue is.
Flat monthly feeMonth-to-month
$1,000-$5,000per month
Your exact fee is in writing before you sign.
- Senior strategist, 1 per 8 brands
- Sponsored Products, Brands and Display
- ACoS and TACoS targets from your margins
- Weekly Share Report and 24h replies
- No setup fee, 30 days’ notice
- 0% of your ad spend, ever
Paying quarterly or yearly upfront? Ask about the discount.
1:8strategist to brands
24hreplies from your strategist
0%of your ad spend, ever
4×senior reviews a year
Freewritten audit before you sign
Who it's for
Who Amazon PPC management is for
We work best with brand owners who are past the testing stage and want ads to grow the whole business.
A good fit if you
- Own a brand enrolled in Brand Registry
- Spend $10K+ a month on Amazon ads
- Sell 10 or more ASINs
- Want TACoS and share growth, not just a lower ACoS
Not the right fit yet if you
- Are testing your first product
- Are not enrolled in Brand Registry yet
- Want a guaranteed ACoS number
Free · No obligation
Request your free Market Share Audit
Tell us about your account. A senior strategist reviews it and sends you a written audit with a flat monthly quote.
- 01We review your accountSpend, structure and your share against your top 3 rivals.
- 02You get it in writingWasted spend, the fixes and a flat monthly quote. Yours to keep.
- 03Walk through it togetherA short call to go over the findings. No obligation.
- Month-to-month
- 0% of ad spend
- Senior strategist
How much does Amazon PPC management cost?
A flat $1,000-$5,000 a month, based on your ASINs, marketplaces and ad types. It is never a percentage of your ad spend, and your exact fee is quoted after the free audit. See pricing.
What does an Amazon PPC manager do?
Builds and runs your campaigns: sets bids and budgets, harvests search terms, adds negative keywords, structures campaigns, defends your brand terms, and reports on ACoS, TACoS and your share of the category.
What is the minimum ad spend?
$10,000 a month in Amazon ad spend, with at least 10 ASINs.
How soon will I see results?
Your plan goes live in week one and your first Share Report arrives in week two. Wasted spend usually falls in the first few weeks, while rank and share gains build over the first 90 days.
What is the difference between ACoS and TACoS?
ACoS is ad spend divided by ad sales. TACoS is ad spend divided by total sales, paid and organic, so it shows whether ads are growing the whole business. See ACoS/TACoS management.
Which Amazon ad types do you manage?
Sponsored Products, Sponsored Brands and Sponsored Display, run as one system with shared ACoS and TACoS targets. See the services.
Can small brands compete on Amazon Ads?
Yes. A smaller brand wins by owning a tight set of high-intent keywords, defending its brand terms and keeping TACoS disciplined, rather than trying to outspend everyone.
Do you guarantee results?
No. No honest agency can guarantee a specific ACoS or sales number. We agree targets with you in writing and report against them every week.
Is there a long-term contract?
No. Management runs month-to-month with 30 days’ notice and no setup fee. Quarterly or yearly upfront plans get a discount and stay cancellable.
Do I need Brand Registry?
Yes. Sponsored Brands and the Brand Analytics data behind your Share Report are only available to brands enrolled in Amazon Brand Registry.
Free Market Share Audit
See where your ad budget is really going
Wasted spend, campaign structure and your share against your top 3 rivals, in writing, with a flat monthly quote.
- Written, yours to keep
- Flat monthly quote
- No obligation