01Leak
US keywords in a UK account
Campaigns copied from Amazon.com bid on US spellings and phrases, and miss the words UK shoppers use.
FixKeywords rebuilt from UK search terms and SQP data.
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- Amazon PPC agency UK
Amazon.co.uk
Amazon PPC agency for UK brands selling on Amazon.co.uk
A senior strategist runs your Sponsored Products, Sponsored Brands and Sponsored Display ads on Amazon.co.uk: UK search terms, targets worked out on revenue after VAT and fees, budgets planned around the UK shopping calendar, and your share of your category's top searches every week.
- For brands spending $10K+ a month on ads
- Month-to-month, billed in USD
- 0% of your ad spend
Part of our Amazon PPC management
Amazon.co.uk boardSample account
CampaignsStatusACoSSales/mo
SPSponsored ProductsLive21%£34k
SBSponsored BrandsLive17%£8k
SDSponsored DisplayTesting24%£3k
BRBrand termsDefended6%£5k
Amazon.co.uk · in GBP£50k
TACoS9.6%
ReportsWeekly
Targets after VATMargin you can trust
Boxing Day plannedBudgets set weeks ahead
Trusted by 100+ Amazon brands
- Verified Partner
- Live-Data Audits
- PPC Toolstack
- Market Research
The basics
What changes when you advertise on Amazon.co.uk
Amazon.co.uk runs the same ad types as Amazon.com: Sponsored Products, Sponsored Brands and Sponsored Display. What changes is how shoppers search, what a sale is worth after VAT, when demand peaks and who you bid against. A UK account needs its own plan, not a copy of a US one.
- UK search termsColour, nappies, trainers
- Prices include VATTargets set on what you keep
- A UK calendarBlack Friday to Boxing Day
What changes on Amazon.co.uk
Four thingsLanguageKeywords
UK words, not US ones
Shoppers type colour, nappies and trainers, not color, diapers and sneakers. We build keywords from UK search data and harvest new ones every week.
VATTargets
Targets set after VAT
Prices on Amazon.co.uk include VAT. We check how your ad reports count it and set ACoS targets from the revenue you keep after VAT and fees.
CalendarBudgets
Budgets for UK peaks
Prime Day in July, the October deal event, Black Friday, Christmas and Boxing Day. Budgets are raised before each one, not after it starts.
RivalsCompetition
Different rivals
The brands on page one of Amazon.co.uk are often not the ones you know from the US, and sellers from across Europe bid on the same terms.
Where the money goes
Where UK ad spend gets wasted
These four gaps cost UK accounts the most. Each one has a plain fix.
02Leak
Targets that forget VAT
An ACoS target set on sales that include VAT looks safe while the margin you keep is thinner than it seems.
FixBreak-even ACoS worked out after VAT and fees.
03Leak
Budgets that run dry on the big days
Daily budgets sized for a normal week run out on Black Friday or Boxing Day, just when shoppers are buying.
FixPeak budgets planned from last year's data and your stock.
04Leak
Reporting on ACoS alone
ACoS says what a sale cost. It does not say whether rivals are taking your top searches on Amazon.co.uk.
FixYour share against your top 3 rivals, every week.
Our method
How we run your Amazon.co.uk account
The same senior-led method we use for every brand, set up for the UK marketplace.
- 01
Audit your share
Top 3 rivalsYour share of the top UK searches in your category next to your top 3 rivals, in writing.
- 02
Rebuild for the UK
Keywords · targets · structureUK search terms, targets set after VAT and fees, and campaigns split so budgets go where they earn.
- 03
Run it weekly
Bids · budgets · negativesA senior strategist tunes bids, budgets and negatives every week and plans each UK peak ahead.
- 04
Report your share
Weekly Share ReportSales, spend, ACoS, TACoS and your share of the searches that matter, every week.
Grow into Europe or the US when it paysOnce the UK account is healthy, we can plan Amazon.de, Amazon.fr or Amazon.com as a next step, one market at a time.
Calls in your time zoneStrategy calls are booked in your own time zone, and your strategist replies within 24 hours.
What we manage
Every lever in your UK plan
Keywords, targets, peaks, brand defence, your next market and the weekly report. Pick one to see how we run it.
01 · UK keywords
Keywords from how UK shoppers search
We start from your UK Brand Analytics and Search Query Performance data, add the UK spellings and phrases your products should rank for, and harvest new search terms from your campaigns every week.
- UK spellings and phrases built in
- New search terms harvested weekly
- Spend on US-only phrases cut
Search terms · sample
UK vs US| UK search | US word | Status |
|---|---|---|
| nappy bags | diaper bags | Bidding |
| colour changing mug | color changing mug | Bidding |
| trainers men | sneakers men | Bidding |
02 · Targets after VAT
Targets set on the money you keep
We work out your break-even ACoS from your price after VAT, Amazon's referral and fulfilment fees and your product cost, then set a target for each product from there.
- Break-even ACoS for every product
- Targets set after VAT and fees
- TACoS tracked next to ACoS
Target check · sample
One product| Line | Amount |
|---|---|
| Price, including VAT | £24.99 |
| Price after VAT | £20.83 |
| Fees and product cost | £14.00 |
| Left for ads | £6.83 |
| Break-even ACoS on reported sales | 27% |
03 · UK calendar
Budgets planned for UK peaks
Prime Day in July, the October deal event, Black Friday and Cyber Monday, Christmas and Boxing Day. We raise budgets and bids before each one, check stock first, and ease off when demand drops.
- Peak budgets planned weeks ahead
- Stock checked before every push
- Bids eased after the peak
UK peaks · typical
Planned ahead| Event | When | Plan |
|---|---|---|
| Prime Day | July | Raise |
| Black Friday | November | Raise |
| Boxing Day | 26 December | Raise |
| January | After Christmas | Ease |
04 · Brand defence
Your brand searches kept for you
Rivals bid on your brand name and your product pages. We keep your brand terms covered with Sponsored Brands and Sponsored Products, and show your products on rival pages where it pays.
- Brand terms covered
- Rival product pages targeted
- Sponsored Brands Video where it converts
Share of clicks · sample
Weekly| Search | Your share | Trend |
|---|---|---|
| Your brand name | 92% | Up |
| Top rival's brand | 14% | Up |
| Top category search | 18% | Flat |
05 · Europe and the US
Grow beyond the UK, one market at a time
Many UK brands can sell in Europe or the US from the same catalogue. When the UK account is healthy, we compare demand, rivals and margin in each market and launch the best one first.
- Markets compared on demand and margin
- Local keywords from day one
- Every market in one weekly report
Next market · sample
Compared| Market | Demand | Launch |
|---|---|---|
| Germany | High | First |
| United States | High | Second |
| France | Medium | Later |
06 · Weekly report
One weekly report on your share
Every week you see sales, spend, ACoS and TACoS, your share of the top UK searches in your category next to your top 3 rivals, and what we changed.
- Share of the top UK searches
- Sales, spend, ACoS and TACoS
- What we changed, and why
Share Report · sample
Week 12| Measure | This week | Change |
|---|---|---|
| Your share of purchases | 12.4% | +2.1 pts |
| Top rival | 15.0% | -0.8 pts |
| TACoS | 9.6% | -0.4 pts |
Sponsored Products ACoS21%target 24%
Sponsored Brands ACoS17%target 20%
Share of top 10 searches12.4%+2.1 pts
Amazon.co.uk sales£50kthis month
TACoS9.6%−0.4 pts
Reporting
One weekly report on your UK share
Every week you see sales, spend, ACoS and TACoS on Amazon.co.uk, your share of the top UK searches in your category next to your top 3 rivals, and what we changed.
- Sales, spend, ACoS and TACoS
- Your share against your top 3 rivals
- Figures in pounds, as Amazon.co.uk reports them
- What we changed this week, and why
Results
Results from brands we manage
Real accounts, measured on sales and TACoS, not clicks.
How one pet brand grew sales 140% in 90 days
ACoS was 38%. We rebuilt campaigns around buyer intent, cut 312 wasted search terms and moved spend to peak hours.
+140%Monthly sales
312Negative keywords
90Days
We've been working with Amplivus for over a year. Sales increased, ACoS improved noticeably, and their experience really shows.
100+Amazon brands managed
$50M+Ad spend managed
20%+Year-over-year sales growth
Approaches compared
A UK plan vs a copied US plan vs a percentage-of-spend agency
Three ways UK brands run Amazon ads, and what each one does to your spend and your share.
| Compare | How we run itA plan for Amazon.co.uk | A US plan copied to the UK | Percentage-of-spend agency |
|---|---|---|---|
| Keywords | Built from UK search terms | US spellings and phrases | Depends on the team |
| Targets | Set after VAT and fees | Copied from the US | Often set on ACoS alone |
| Peaks | UK calendar planned ahead | US dates and budgets | Varies |
| Fee | Flat monthly fee, billed in USD | Part of a US fee | Rises as your ad spend grows |
| Reporting | Weekly share of UK searches | Mixed into US reports | Often monthly ACoS |
| Main risk | Low: one market, one plan | Spend on words no one types | Fees that grow with spend |
Pricing
Pricing for UK brands
One flat monthly fee for Amazon PPC management, billed in US dollars: $1,000, $2,500 or $5,000 a month, set by your ad spend. It is never a percentage of your ad spend, and your exact fee is in writing before you sign.
Flat monthly feeMonth-to-month
$1,000-$5,000per month
Your exact fee is in writing before you sign.
- Senior strategist, 1 per 8 brands
- Sponsored Products, Brands and Display
- A plan and targets for Amazon.co.uk
- One weekly Share Report
- No setup fee, 30 days’ notice
- 0% of your ad spend, ever
1:8strategist to brands
24hreplies from your strategist
0%of your ad spend, ever
4×senior reviews a year
Freewritten audit before you sign
Free · No obligation
Request your free Market Share Audit
Tell us about your account. A senior strategist reviews it and sends you a written audit with a flat monthly quote.
- 01We review your accountSpend, structure and your share against your top 3 rivals.
- 02You get it in writingWasted spend, the fixes and a flat monthly quote. Yours to keep.
- 03Walk through it togetherA short call to go over the findings. No obligation.
- Month-to-month
- 0% of ad spend
- Senior strategist
Do you work with UK brands on Amazon.co.uk?
Yes. We run Sponsored Products, Sponsored Brands and Sponsored Display for brands selling on Amazon.co.uk, with the same senior strategists and weekly reporting as our US accounts.
How is Amazon PPC in the UK different from the US?
The ad types are the same. Shoppers use UK spellings and words, prices include VAT, the shopping calendar runs from Prime Day to Boxing Day, and the rivals on page one are often different. Each of these changes keywords, targets and budgets.
How do you handle VAT in ACoS targets?
Prices on Amazon.co.uk include VAT. We check whether your ad reports count sales with or without it, work out break-even ACoS on the same basis from your price after VAT, Amazon fees and product cost, and set targets from that.
Do you bill in pounds?
No. Our flat monthly fee is billed in US dollars: $1,000, $2,500 or $5,000 a month, depending on your ad spend. Your ad spend itself is billed to you by Amazon, as normal.
What time zone do you work in?
Amplivus is headquartered in Texas. Strategy calls are booked in your own time zone, and your strategist replies within 24 hours.
Can you also run our ads in Europe or the US?
Yes. When the UK account is healthy, we can plan Amazon.de, Amazon.fr or Amazon.com as a next step and report every market together.
How soon will we see results?
Wasted spend usually falls in the first weeks, as search terms that do not sell are cut. Across our accounts, ACoS is around 20% lower within 90 days. We agree targets and a timeline in your free audit.
How do we start?
Request a free Market Share Audit. We look at your Amazon.co.uk account and your share of the top searches in your category next to your top 3 rivals, then send the plan and a flat monthly quote in writing. No obligation.
Free Market Share Audit
See your share on Amazon.co.uk
Your share of the top UK searches in your category next to your top 3 rivals, where you are losing it, and the plan to win it back, with a flat monthly quote.
- Written, yours to keep
- Flat monthly quote
- No obligation