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Competitor analysis

Amazon PPC competitor analysis that shows you where to attack

A senior strategist benchmarks your top 5 rivals on keywords, sponsored share of voice, brand-term bidding and listings, then hands you a written plan: where to attack, where to cut and where to scale.

Get my free analysis See what you get
  • For brands spending $10K+/mo
  • Written plan in 7 days
  • Free, no obligation

Want us to run the attack? See competitor conquesting

Written plan in 7 daysYours to keep
Top 5 rivalsAds and listings

Trusted by 100+ Amazon brands

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  • Live-Data Audits
  • PPC Toolstack
  • Market Research
The basics

What is Amazon PPC competitor analysis?

Amazon PPC competitor analysis is research into how your top rivals advertise and rank: their keywords, sponsored share of voice, bidding on your brand terms, listings and ad creative. A senior strategist turns it into a written plan of where to attack, where to cut and where to scale.

  • Your top 5 rivalsThe brands you meet most on your searches
  • Read by a strategistBeyond the tool output
  • A written planAttack, cut, scale

What we benchmark

Top 5 rivals
KeywordsOverlap & gaps

Where rivals win searches you miss

Every keyword your top rivals advertise or rank on, compared with yours.

Share of voiceTop of search

Who owns the top sponsored slots

How often each rival’s ads show on your most important searches, and where.

ListingsPrice · rating · reviews

Why shoppers pick them over you

Price, star rating, review count, images and offers side by side.

LeakageYour brand terms

Rivals bidding on your brand name

Which rivals show up when shoppers search for you, and what it costs.

Where the money goes

Where brands lose to rivals without knowing

Most brands we analyse lose share to rivals in at least one of these four ways. None of them show up in your own ads console.

01Leak

Guessing from tool output

Tools show rival keywords and estimates, but not why rivals bid where they do or what you should do about it.

FixA strategist reads the data and turns it into a plan.
02Leak

Missing the searches rivals win

Rivals rank and advertise on searches you never bid on, so their sales grow while yours stand still.

FixKeyword gaps ranked by how winnable they are.
03Leak

Rivals on your brand terms

Shoppers searching for your brand see rival ads first, and some of them buy from the rival.

FixBranded leakage measured in dollars, with a defence plan.
04Leak

Fighting rivals you can’t beat

Bidding head-to-head with a cheaper, better-rated rival burns budget on clicks that rarely convert.

FixWhere to attack and where to step back, by price and rating.
Our method

How we analyse your rivals

Four steps, from finding the rivals that matter to a plan you can act on. Ad data, listing data and a plain-English plan.

  1. 01

    Pull the top rivals

    Top 5 on your searches

    The five brands you meet most often on your top searches, not just the biggest names.

  2. 02

    Decode their PPC play

    Keywords · placements · ranks

    Their keywords, sponsored placements, share of voice and organic rank on the searches that matter.

  3. 03

    Compare listings

    Price · rating · reviews

    Price, rating, reviews, images and headlines side by side with yours.

  4. 04

    Hand you the play

    Attack · cut · scale

    A written plan: where to attack, where to cut and where to scale, ranked by impact.

A strategist reads intent, not just tool outputSearch data, rank data and a manual review of the results pages, read by a senior strategist.
A plan you can run yourselfEvery action is written so your team can run it, or we can run it for you.
What we analyse

Everything in your competitor plan

Keyword gaps, share of voice, branded leakage, listings, creative and a ranked action plan. Pick one to see what it shows.

01 · Keyword gaps

Searches your rivals win and you miss

Every keyword your top rivals advertise or rank on, compared with yours, and ranked by search volume and how winnable it is.

  • Keywords rivals bid on that you don’t
  • Keywords where they rank and you don’t
  • Ranked by volume and winnability

Keyword gaps · sample

In your plan
KeywordRivals on itYou
“slow feeder dog bowl”4 of 5Missing
“elevated dog bowl”3 of 5Weak
“metal dog bowl”5 of 5Strong
How it works

Your competitor plan in seven days

No long project. Tell us who you are up against on day one, and your written plan lands within a week.

01
Day 1

Request

Tell us your brand, top products and the rivals you worry about. No Seller Central access needed to start.

  • Brand and top products
  • Rivals you already watch
  • Optional account access
You getA confirmed rival list
02
Days 2-5

Rival data

We pull keyword, placement, rank and listing data on your top 5 rivals and review the results pages by hand.

  • Search Query Performance data, if shared
  • Search-term and rank data
  • Manual results-page review
You getEvery rival benchmarked
03
Day 7

Written plan

You get a written plan: keyword gaps, share of voice, branded leakage and a ranked list of actions.

  • Keyword gaps and overlap
  • Branded leakage in dollars
  • Attack, cut and scale list
You getYour plan, yours to keep
04
Week 2

Walkthrough call

A strategist walks you through the findings and answers your questions.

  • Top actions explained
  • Questions answered
  • Next steps agreed
You getA clear next step
05
After

Run it, or we run it

Run the plan with your team, or have us run it through Amazon PPC management or competitor conquesting.

  • Self-run, step by step
  • Or Amazon PPC management
  • Or competitor conquesting
You getYour plan, in action
  • 7 daysWritten plan
  • 5Rivals benchmarked
  • FreeNo obligation
Get my free analysis
Strategist walking a brand team through a competitor analysis on screen
Walkthrough callEvery finding explained
Competitor planSample
Rivals benchmarked5ads + listings
Keyword gaps4718 to attack
Branded leakage$3.1k/mo3 rivals
Spend to cut26 terms$2.2k/mo
Where you lead7 termsscale
What you get

Your written competitor plan

A plain-English plan, not a data dump: who you are up against, where they beat you, and exactly what to do about it.

  • Top 5 rivals benchmarked on ads and listings
  • Keyword gaps ranked by how winnable they are
  • Branded leakage in dollars
  • A ranked list: attack, cut, scale
Results

Results from brands we manage

Real accounts, measured on sales and TACoS, not clicks.

Pet brand owner working on a laptop with her dog beside her
Case study · US pet brand

How one pet brand grew sales 140% in 90 days

ACoS was 38%. We rebuilt campaigns around buyer intent, cut 312 wasted search terms and moved spend to peak hours.

38%24%ACoS
+140%Monthly sales
312Negative keywords
90Days
See all case studies
We've been working with Amplivus for over a year. Sales increased, ACoS improved noticeably, and their experience really shows.
Lauren GreenAmazon Marketing Manager
100+Amazon brands managed
$50M+Ad spend managed
20%+Year-over-year sales growth
Approaches compared

Strategist analysis vs tool output vs doing nothing

Three ways brands keep an eye on rivals, and how much each one actually tells you.

A strategist-led competitor analysis compared with tool output alone and doing nothing
CompareHow we run itStrategist analysisTool output onlyDoing nothing
Data
Search data, rank, listings and a results-page review
Keyword and spend estimates
None
Interpretation
A senior strategist reads intent
Up to you
None
Output
A written plan: attack, cut, scale
Spreadsheets and charts
None
Time to act
Days
Weeks, if ever
Never
Result
Budget moved to fights you can win
Data, but no decisions
Rivals keep taking share
Main risk
Low: free, no obligation
Acting on raw estimates
Losing share without knowing why
Pricing

Competitor analysis pricing

Your competitor analysis is free, with no obligation, and the written plan is yours to keep. If you want us to run it, that becomes part of our Amazon PPC management at a flat monthly fee, never a percentage of your ad spend.

See Amazon PPC management See full pricing
Competitor analysisNo obligation
Freewritten plan

Want us to run it? Management is a flat $1,000-$5,000 a month.

  • Top 5 rivals benchmarked
  • Keyword gaps and overlap
  • Sponsored share of voice
  • Branded leakage in dollars
  • Listing and creative benchmark
  • Written plan in 7 days and a walkthrough call
Get my free competitor analysis
5rivals benchmarked
7 daysto your written plan
Freeno obligation
24hreplies from your strategist
1:8strategist to brands
Free · No obligation

Request your free Market Share Audit

Tell us about your account. A senior strategist reviews it and sends you a written audit with a flat monthly quote.

  1. 01We review your accountSpend, structure and your share against your top 3 rivals.
  2. 02You get it in writingWasted spend, the fixes and a flat monthly quote. Yours to keep.
  3. 03Walk through it togetherA short call to go over the findings. No obligation.
  • Month-to-month
  • 0% of ad spend
  • Senior strategist
Your accountTakes about 60 seconds
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FAQ

Competitor analysis FAQs

Straight answers, no sales spin.

What is Amazon PPC competitor analysis?
Research into how your top rivals advertise and rank on Amazon: their keywords, sponsored share of voice, bidding on your brand terms, listings and ad creative, turned into a written plan of where to attack, where to cut and where to scale.
What do you analyse?
Your top 5 rivals on the searches that matter to you: keyword overlap and gaps, top-of-search share, organic rank, bids on your brand terms, price, rating, reviews, images and headlines.
How accurate is the competitor data?
Directional but reliable. Nobody outside a brand sees its exact ad spend, so the value is in the pattern and the reading of it: who shows up where, how often, and why.
How is this different from a tool?
Tools surface data; a senior strategist reads intent. We combine search data, rank data and a manual review of the results pages, then tell you what to do about it.
Can this improve my ACoS or ROAS?
Yes, indirectly. The plan moves budget away from fights you cannot win and toward gaps you can, which usually lowers ACoS and raises ROAS once it is in place.
Do you need Seller Central access?
No, not to start. With access to your Search Query Performance and search-term data the analysis gets sharper, but it is optional.
How long does it take?
Your written plan arrives within 7 days, followed by a walkthrough call with a strategist.
Is it really free?
Yes. The analysis and written plan are free and yours to keep, with no obligation. If you want us to run the plan, that is part of our Amazon PPC management at a flat monthly fee.
What is the difference between competitor analysis and conquesting?
Competitor analysis is research: a written plan you can run yourself. Competitor conquesting is the ads themselves, run and tuned by us every week on rival searches and product pages.
Will I need help to put the plan in place?
The plan is written so your team can run it step by step. If you would rather hand it over, we can run it for you as part of Amazon PPC management.
Free competitor analysis

See where your rivals are beating you

Your top 5 rivals benchmarked, the searches they win that you miss, and what they take from your brand terms, in a written plan within 7 days.

Get my free competitor analysisBook a strategy session
  • Written, yours to keep
  • Top 5 rivals
  • No obligation