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Amazon.com.au

Amazon PPC agency for Australian brands on Amazon.com.au

A senior strategist runs your Sponsored Products, Sponsored Brands and Sponsored Display ads on Amazon.com.au: Australian search terms, targets worked out on revenue after GST and fees, budgets planned around the Australian shopping calendar, and your share of your category's top searches every week.

Get my free Market Share Audit Book a strategy call
  • For brands spending $10K+ a month on ads
  • Month-to-month, billed in USD
  • 0% of your ad spend

Part of our Amazon PPC management

Targets after GSTMargin you can trust
EOFY plannedBudgets set weeks ahead

Trusted by 100+ Amazon brands

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The basics

What changes when you advertise on Amazon.com.au

Amazon.com.au runs the same sponsored ads as Amazon.com. What changes is the size of the market, how Australians search, what a sale is worth after GST, when demand peaks and who you bid against. An Australian account needs its own plan.

  • A smaller marketEvery search term counts
  • Prices include GSTTargets set on what you keep
  • An Australian calendarEOFY to Boxing Day

What changes on Amazon.com.au

Four things
SizeKeywords

Fewer searches, so every term counts

Amazon.com.au has far fewer shoppers than Amazon.com, so wasted clicks hurt sooner and long, specific search terms carry more of your sales. We build keywords from Australian search data and harvest new ones every week.

GSTTargets

Targets set after GST

Prices on Amazon.com.au include 10% GST. We check how your ad reports count it and set ACoS targets from the revenue you keep after GST and fees.

CalendarBudgets

Budgets for Australian peaks

End of financial year sales in June, Prime Day in July, Black Friday and Cyber Monday in November, then Christmas and Boxing Day. Budgets are raised before each one.

RivalsCompetition

Rivals from home and abroad

On Amazon.com.au you bid against local brands and against sellers shipping from overseas, often on the same search terms.

Where the money goes

Where Australian ad spend gets wasted

These four gaps cost Amazon.com.au accounts the most. Each one has a plain fix.

01Leak

US campaigns copied to Australia

Keywords, bids and budgets copied from Amazon.com chase US words and US click prices in a much smaller market.

FixKeywords and bids rebuilt from Australian data.
02Leak

Targets that forget GST

An ACoS target set on sales that include GST looks safe while the margin you keep is thinner than it seems.

FixBreak-even ACoS worked out after GST and fees.
03Leak

Budgets that miss EOFY and Q4

Daily budgets sized for a normal week run out in the June sales or on Black Friday, when Australians are buying.

FixPeak budgets planned from last year's data and your stock.
04Leak

Reporting on ACoS alone

ACoS says what a sale cost. It does not say whether rivals are taking your top searches on Amazon.com.au.

FixYour share against your top 3 rivals, every week.
Our method

How we run your Amazon.com.au account

The same senior-led method we use for every brand, set up for the Australian marketplace.

  1. 01

    Audit your share

    Top 3 rivals

    Your share of the top Australian searches in your category next to your top 3 rivals, in writing.

  2. 02

    Rebuild for Australia

    Keywords · targets · structure

    Australian search terms, targets set after GST and fees, and campaigns kept tight for a smaller market.

  3. 03

    Run it weekly

    Bids · budgets · negatives

    A senior strategist tunes bids, budgets and negatives every week and plans each Australian peak ahead.

  4. 04

    Report your share

    Weekly Share Report

    Sales, spend, ACoS, TACoS and your share of the searches that matter, every week.

Grow into the US or the UK when it paysOnce the Australian account is healthy, we can plan Amazon.com or Amazon.co.uk as a next step, one market at a time.
Calls in your time zoneStrategy calls are booked in your own time zone, and your strategist replies within 24 hours.
What we manage

Every lever in your Australian plan

Keywords, targets, peaks, brand defence, your next market and the weekly report. Pick one to see how we run it.

01 · Local keywords

Keywords from how Australians search

We start from your Amazon.com.au Brand Analytics and Search Query Performance data, add the Australian words and spellings your products should rank for, and harvest new search terms from your campaigns every week.

  • Australian words and spellings built in
  • New search terms harvested weekly
  • Spend on US-only phrases cut

Search terms · sample

Australia vs US
Australian searchUS wordStatus
thongs womenflip flops womenBidding
nappy bagdiaper bagBidding
eskycoolerBidding
Strategist on a video call with a brand team in another country
Your strategistOne senior contact
Weekly reportWeek 12 · sample
Sponsored Products ACoS19%target 22%
Sponsored Brands ACoS15%target 18%
Share of top 10 searches16.2%+1.8 pts
Amazon.com.au salesA$32kthis month
TACoS8.9%−0.4 pts
Reporting

One weekly report on your Australian share

Every week you see sales, spend, ACoS and TACoS on Amazon.com.au, your share of the top Australian searches in your category next to your top 3 rivals, and what we changed.

  • Sales, spend, ACoS and TACoS
  • Your share against your top 3 rivals
  • Figures in Australian dollars, as Amazon.com.au reports them
  • What we changed this week, and why
Results

Results from brands we manage

Real accounts, measured on sales and TACoS, not clicks.

Pet brand owner working on a laptop with her dog beside her
Case study · US pet brand

How one pet brand grew sales 140% in 90 days

ACoS was 38%. We rebuilt campaigns around buyer intent, cut 312 wasted search terms and moved spend to peak hours.

38%24%ACoS
+140%Monthly sales
312Negative keywords
90Days
See all case studies
We've been working with Amplivus for over a year. Sales increased, ACoS improved noticeably, and their experience really shows.
Lauren GreenAmazon Marketing Manager
100+Amazon brands managed
$50M+Ad spend managed
20%+Year-over-year sales growth
Approaches compared

An Australian plan vs a copied US plan vs a percentage-of-spend agency

Three ways Australian brands run Amazon ads, and what each one does to your spend and your share.

A plan built for Amazon.com.au compared with a US plan copied to Australia and an agency paid a percentage of ad spend
CompareHow we run itA plan for Amazon.com.auA US plan copied to AustraliaPercentage-of-spend agency
Keywords
Built from Australian search terms
US words and phrases
Depends on the team
Targets
Set after GST and fees
Copied from the US
Often set on ACoS alone
Peaks
EOFY to Boxing Day, planned ahead
US dates and budgets
Varies
Fee
Flat monthly fee, billed in USD
Part of a US fee
Rises as your ad spend grows
Reporting
Weekly share of Australian searches
Mixed into US reports
Often monthly ACoS
Main risk
Low: one market, one plan
US click prices in a smaller market
Fees that grow with spend
Pricing

Pricing for Australian brands

One flat monthly fee for Amazon PPC management, billed in US dollars: $1,000, $2,500 or $5,000 a month, set by your ad spend. It is never a percentage of your ad spend, and your exact fee is in writing before you sign.

See full pricing See Amazon PPC management
Flat monthly feeMonth-to-month
$1,000-$5,000per month

Your exact fee is in writing before you sign.

  • Senior strategist, 1 per 8 brands
  • Sponsored Products, Brands and Display
  • A plan and targets for Amazon.com.au
  • One weekly Share Report
  • No setup fee, 30 days’ notice
  • 0% of your ad spend, ever
Get my quote with a free audit
1:8strategist to brands
24hreplies from your strategist
0%of your ad spend, ever
4×senior reviews a year
Freewritten audit before you sign
Free · No obligation

Request your free Market Share Audit

Tell us about your account. A senior strategist reviews it and sends you a written audit with a flat monthly quote.

  1. 01We review your accountSpend, structure and your share against your top 3 rivals.
  2. 02You get it in writingWasted spend, the fixes and a flat monthly quote. Yours to keep.
  3. 03Walk through it togetherA short call to go over the findings. No obligation.
  • Month-to-month
  • 0% of ad spend
  • Senior strategist
Your accountTakes about 60 seconds
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FAQ

Australian Amazon PPC FAQs

Straight answers, no sales spin.

Do you work with Australian brands on Amazon.com.au?
Yes. We run Sponsored Products, Sponsored Brands and Sponsored Display for brands selling on Amazon.com.au, with the same senior strategists and weekly reporting as our US accounts.
Is Amazon.com.au big enough for PPC?
For brands with steady sales there, yes. Search volumes are lower than in the US, so we keep the account tight: fewer, better search terms, and budget moved quickly to what sells.
How do you handle GST in ACoS targets?
Prices on Amazon.com.au include 10% GST. We check whether your ad reports count sales with or without it, work out break-even ACoS on the same basis from your price after GST, Amazon fees and product cost, and set targets from that.
Do you bill in Australian dollars?
No. Our flat monthly fee is billed in US dollars: $1,000, $2,500 or $5,000 a month, depending on your ad spend. Your ad spend itself is billed to you by Amazon, as normal.
What time zone do you work in?
Amplivus is headquartered in Texas. Strategy calls are booked in your own time zone, and your strategist replies within 24 hours.
Can you also run our ads in the US or the UK?
Yes. When the Australian account is healthy, we can plan Amazon.com or Amazon.co.uk as a next step and report every market together.
How soon will we see results?
Wasted spend usually falls in the first weeks, as search terms that do not sell are cut. Across our accounts, ACoS is around 20% lower within 90 days. We agree targets and a timeline in your free audit.
How do we start?
Request a free Market Share Audit. We look at your Amazon.com.au account and your share of the top searches in your category next to your top 3 rivals, then send the plan and a flat monthly quote in writing. No obligation.
Free Market Share Audit

See your share on Amazon.com.au

Your share of the top Australian searches in your category next to your top 3 rivals, where you are losing it, and the plan to win it back, with a flat monthly quote.

Get my free Market Share AuditBook a strategy session
  • Written, yours to keep
  • Flat monthly quote
  • No obligation