Skip to content
Get my free auditFree audit
  1. Home
  2. Who we help
  3. Supplement and wellness brands
Supplement and wellness brands

Amazon PPC agency for supplement and wellness brands

Supplement buyers reorder every month, so retention decides profit. Generic searches are crowded and ad claims must stay within Amazon's rules. A senior strategist sets bids on repeat-order value, checks headlines against Amazon's claim rules, and wins share in ingredient searches where generics are crowded.

Get my free Market Share Audit See pricing
  • For brands spending $10K+ a month on ads
  • Weekly Share Report
  • 0% of your ad spend

Every plan runs on our Amazon PPC management

One senior teamAcross categories
Peaks plannedWeeks ahead

Trusted by 100+ Amazon brands

  • Verified Partner
  • Live-Data Audits
  • PPC Toolstack
  • Market Research
What decides share

What decides share in supplements

Supplements are won on the reorder, in crowded searches, under the strictest claim rules on Amazon.

  • SubscriptionsRetention decides profit
  • Claim-safe copyWithin Amazon's rules
  • Crowded searchesWon by ingredient and form

Supplements at a glance

Four things
ReordersHigh

Retention decides profit

Subscribe & Save buyers reorder every month, so a customer is worth far more than one order.

SearchesCrowded

Generic searches are crowded

Searches like magnesium or collagen are packed, while ingredient and form searches are often cheaper to win.

ClaimsStrict

Claims must stay within the rules

Headlines that read as disease claims are rejected, and repeated issues can stop a listing.

TestingcGMP

Proof of quality

Amazon asks brands to show supplements are made in cGMP facilities, verified by an accredited third party.

Where the money goes

Where supplement brands lose share

Four gaps we see most in supplement accounts.

01Leak

Bids set on one order

Targets built on a single sale underfund the products customers reorder every month.

FixBids set on repeat-order value.
02Leak

Spend lost in generic searches

Broad terms like magnesium soak up budget against hundreds of rivals.

FixIngredient and form searches where share can be won.
03Leak

Claims that get ads rejected

Headlines that read as treating a condition are rejected, and repeated issues can stop a listing.

FixHeadlines checked against Amazon's claim rules.
04Leak

Holds that stop ads

A testing or document hold stops the product and its ads at once.

FixCompliance and stock status checked weekly.
Our method

One method, tuned to your category

The way we work is the same for every brand. What changes is the calendar, the targets and the rivals we plan around.

  1. 01

    Audit your share

    Top 3 rivals

    Your share of the top searches in your category next to your top 3 rivals.

  2. 02

    Plan the category

    Peaks · margin · rules

    Targets from your margin, budgets from your calendar, and the rules that apply.

  3. 03

    Run it weekly

    Bids · budgets · negatives

    A senior strategist tunes the account every week, with peaks planned ahead.

  4. 04

    Report your share

    Weekly Share Report

    Your share of the searches that matter in your category, week by week.

Ten categories, one teamThe same senior strategists work across categories, so what works in one reaches the next.
Your data sets the calendarTypical peaks are a starting point. Your own SQP shows when your shoppers start searching.
Category plays

Three plays for supplement brands

Where share is decided in supplements, and what we do about it. Pick one to see the plan.

01 · Where share is decided

Share is won on subscriptions, in crowded and claim-sensitive searches

Supplement buyers reorder every month, so retention decides profit. Generic searches are crowded, ad claims must stay within Amazon's rules, and Amazon now asks brands to show their supplements are made in cGMP facilities, verified by an accredited third party.

Where share is decided

  • Subscribe & Save retention
  • Claim-safe ad copy
  • Crowded generic searches

What we do

  • Bids set on repeat-order value
  • Headlines checked against Amazon's claim rules
  • Ingredient searches where generics are crowded
See keyword research

Supplements at a glance

How we read it
  • ReordersHigh
  • SeasonalityMedium
  • RulesHigh

Searches we see

  • “magnesium glycinate”
  • “electrolyte powder”
  • “collagen peptides”

Peak months Jan · Jul

  1. January: Peak
  2. February: Busy
  3. March: Quiet
  4. April: Quiet
  5. May: Quiet
  6. June: Quiet
  7. July: Peak
  8. August: Quiet
  9. September: Quiet
  10. October: Busy
  11. November: Busy
  12. December: Quiet
Rules that move ads

What Amazon requires, and what it means for supplement ads

Some rules can stop a supplement, or its ads, overnight. We plan around them before they cost you a peak.

  • Supplements
    What Amazon requiresSupplements made in cGMP facilities, verified by an accredited third party
    What it means for ads

    A product that is pulled takes its ads with it. Ad claims also stay within Amazon's rules.

  • Every category
    What Amazon requiresA featured offer and stock in hand
    What it means for ads

    Sponsored Products ads do not show without the featured offer or when out of stock. We check both weekly.

Results

Results from brands we manage

Real accounts, measured on sales and TACoS, not clicks.

Pet brand owner working on a laptop with her dog beside her
Case study · US pet brand

How one pet brand grew sales 140% in 90 days

ACoS was 38%. We rebuilt campaigns around buyer intent, cut 312 wasted search terms and moved spend to peak hours.

38%24%ACoS
+140%Monthly sales
312Negative keywords
90Days
See all case studies
We've been working with Amplivus for over a year. Sales increased, ACoS improved noticeably, and their experience really shows.
Lauren GreenAmazon Marketing Manager
100+Amazon brands managed
$50M+Ad spend managed
20%+Year-over-year sales growth
Approaches compared

A category plan vs a generic playbook

Three ways brands run Amazon ads, and how much of your category each one plans for.

Amplivus compared with a generalist agency and a DIY tool on category planning
CompareHow we run itAmplivusGeneralist agencyDIY tool
Category calendar
Planned from your SQP
A generic Q4 plan
None
Targets
From your margin and reorders
One ACoS for everything
Rules you set
Category rules
Checked every week
When something breaks
Not covered
Rivals
Top 3 tracked weekly
Monthly, at best
Not shown
Who runs it
A senior strategist, 1 per 8 brands
Often a junior manager
You
Main risk
Low: your category plan in writing
A playbook built for someone else
Your time, every week
Pricing

One flat fee, whatever you sell

The fee is set by your ASINs, marketplaces and ad types, not by your category and never by your ad spend. Your exact fee is in writing after the free audit.

See Amazon PPC management See full pricing
Flat monthly feeMonth-to-month
$1,000-$5,000per month

The same pricing in every category. Your exact fee is in writing before you sign.

  • Category plan: peaks, margin, rules
  • Weekly bids, budgets and negatives
  • Weekly Share Report
  • Top 3 rivals tracked in your category
  • Senior strategist, 1 per 8 brands
  • Month-to-month, 0% of ad spend
Get my free Market Share Audit
10categories we plan for
12months planned ahead
24hreplies from your strategist
1:8strategist to brands
0%of your ad spend, ever
Free · No obligation

Request your free Market Share Audit

Tell us about your account. A senior strategist reviews it and sends you a written audit with a flat monthly quote.

  1. 01We review your accountSpend, structure and your share against your top 3 rivals.
  2. 02You get it in writingWasted spend, the fixes and a flat monthly quote. Yours to keep.
  3. 03Walk through it togetherA short call to go over the findings. No obligation.
  • Month-to-month
  • 0% of ad spend
  • Senior strategist
Your accountTakes about 60 seconds
Please enter your name.
Please enter a valid email.
Please enter your brand name.
Please choose a range.
Please choose a range.
Main goal

Your details stay private. See our Privacy Policy.

Supplements guides

Guides for supplement brands

Amazon PPC strategy for supplement brands

Structure and targets at $200K+ a month.

How wellness brands scale past $100K a month

The moves that keep margin as spend grows.

Amazon PPC for wellness brands by spend tier

What to run at each level of monthly spend.

FDA-compliant PPC for supplement sellers

Advertising within the claim rules.

Amazon ads optimization for $500K+ health brands

The plan for large health accounts.

Biohacking brands and capped search volume

Competing when searches are limited.

Q4 strategy for sleep brands

Planning for the Q4 rise without an ACoS spike.

Video plays for magnesium spray brands

Sponsored Brands Video for wellness.

Brand Analytics repeat purchase behaviour

The cohort most brands ignore.

Amazon PPC cost benchmarks for wellness brands

What clicks and ACoS look like in wellness.

FAQ

Supplements brand FAQs

Straight answers, no sales spin.

Do you work with supplement and wellness brands?
Yes. We plan for vitamins, minerals, protein and other supplements, and for wellness products such as sleep and recovery aids.
How do you keep supplement ads compliant?
We keep headlines to what the product contains and how it is used, avoid language about treating or curing conditions, and check creative against Amazon's ad policies before it runs.
How does Subscribe & Save change Amazon PPC?
It raises what a customer is worth, so a product that customers reorder can carry a higher bid. We set bids on repeat-order value and track repeat purchases in Brand Analytics.
How much does Amazon PPC management cost for a supplement brand?
One flat monthly fee: $1,000, $2,500 or $5,000 a month, set by your ad spend. It is never a percentage of your ad spend, there is no setup fee, and you can leave with 30 days' notice.
Should a supplement brand hire an agency or build in-house?
It depends on your spend and your team. At $40,000 a month in ad spend, an in-house hire costs about $6,000 a month in pay against our $2,500 flat fee, but gives you someone full-time. Many brands start with an agency and hire later.
Do you work with supplement brands in the UK and Australia?
Yes. We work with brands on Amazon.com, Amazon.co.uk and Amazon.com.au, with keywords, targets and a calendar for each marketplace.
Free Market Share Audit

See your share in supplements

Your share of the top supplement searches next to your top 3 rivals, where you are losing it, and the plan to win it back, with a flat monthly quote.

Get my free Market Share AuditBook a strategy session
  • Written, yours to keep
  • Flat monthly quote
  • No obligation