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Fitness brands

Amazon PPC agency for fitness brands

Fitness demand spikes in January and again before summer, and many products are heavy, so shipping and fees eat margin. A senior strategist sets targets from margin after fees, moves budget into the two peaks, and offers accessories with the big items.

Get my free Market Share Audit See pricing
  • For brands spending $10K+ a month on ads
  • Weekly Share Report
  • 0% of your ad spend

Every plan runs on our Amazon PPC management

One senior teamAcross categories
Peaks plannedWeeks ahead

Trusted by 100+ Amazon brands

  • Verified Partner
  • Live-Data Audits
  • PPC Toolstack
  • Market Research
What decides share

What decides share in fitness

Fitness runs on two peaks a year and on big, heavy products, where a good-looking ACoS can still lose money.

  • Two peaksJanuary and early summer
  • Margin after feesHeavy items cost more
  • Big ticketsResearched for days

Fitness at a glance

Four things
PeaksJan, May to Jul

Two peaks a year

New Year resolutions in January, then a second rise before summer.

MarginAfter fees

ACoS can mislead

Heavy, bulky items carry higher fulfilment fees, so a good-looking ACoS can still lose money.

DecisionsBig tickets

High prices, long decisions

Treadmills and home gyms are researched for days, and shoppers compare specs and reviews.

BundlesAccessories

Add-ons lift order value

Mats, bands and weights sold with the main item raise what each click earns.

Where the money goes

Where fitness brands lose share

Four gaps we see most in fitness accounts.

01Leak

Targets set on ACoS alone

An ACoS that looks fine on a heavy item can lose money once fulfilment fees are paid.

FixTargets set from margin after fees.
02Leak

Budget spread across the year

Even monthly budgets underfund January and early summer and overspend in quiet months.

FixBudgets moved into the two peaks.
03Leak

Big items sold alone

Without accessories offered alongside, order value stays flat while click prices rise.

FixAccessories offered with the big items.
04Leak

No video on big decisions

Shoppers comparing a treadmill or a home gym want to see it work, and static ads lose the click.

FixSponsored Brands Video on the big items.
Our method

One method, tuned to your category

The way we work is the same for every brand. What changes is the calendar, the targets and the rivals we plan around.

  1. 01

    Audit your share

    Top 3 rivals

    Your share of the top searches in your category next to your top 3 rivals.

  2. 02

    Plan the category

    Peaks · margin · rules

    Targets from your margin, budgets from your calendar, and the rules that apply.

  3. 03

    Run it weekly

    Bids · budgets · negatives

    A senior strategist tunes the account every week, with peaks planned ahead.

  4. 04

    Report your share

    Weekly Share Report

    Your share of the searches that matter in your category, week by week.

Ten categories, one teamThe same senior strategists work across categories, so what works in one reaches the next.
Your data sets the calendarTypical peaks are a starting point. Your own SQP shows when your shoppers start searching.
Category plays

Three plays for fitness brands

Where share is decided in fitness, and what we do about it. Pick one to see the plan.

01 · Where share is decided

Share is won in two peaks a year, on heavy products where ACoS misleads

Fitness demand spikes in January and again before summer. Many products are heavy, so shipping and fees eat margin, and an ACoS that looks fine can still lose money.

Where share is decided

  • New Year and summer demand
  • Margin after fees on heavy items
  • Bundles that lift order value

What we do

  • Targets set from margin after fees
  • Budgets moved into January and early summer
  • Accessories offered with the big items
See ACoS and TACoS management

Fitness at a glance

How we read it
  • ReordersLow
  • SeasonalityHigh
  • RulesLow

Searches we see

  • “adjustable dumbbells”
  • “resistance bands set”
  • “thick yoga mat”

Peak months Jan · May to Jul

  1. January: Peak
  2. February: Busy
  3. March: Quiet
  4. April: Quiet
  5. May: Busy
  6. June: Busy
  7. July: Peak
  8. August: Quiet
  9. September: Quiet
  10. October: Quiet
  11. November: Busy
  12. December: Busy
Rules that move ads

What Amazon requires, and what it means for fitness ads

Two things set how much room fitness brands have for ads.

  • Every category
    What Amazon requiresA featured offer and stock in hand
    What it means for ads

    Sponsored Products ads do not show without the featured offer or when out of stock. We check both weekly.

  • Fitness equipment
    What Amazon requiresHigher fulfilment fees on large and heavy items
    What it means for ads

    Less margin is left for ads, so targets are set from margin after fees.

Results

Results from brands we manage

Real accounts, measured on sales and TACoS, not clicks.

Pet brand owner working on a laptop with her dog beside her
Case study · US pet brand

How one pet brand grew sales 140% in 90 days

ACoS was 38%. We rebuilt campaigns around buyer intent, cut 312 wasted search terms and moved spend to peak hours.

38%24%ACoS
+140%Monthly sales
312Negative keywords
90Days
See all case studies
We've been working with Amplivus for over a year. Sales increased, ACoS improved noticeably, and their experience really shows.
Lauren GreenAmazon Marketing Manager
100+Amazon brands managed
$50M+Ad spend managed
20%+Year-over-year sales growth
Approaches compared

A category plan vs a generic playbook

Three ways brands run Amazon ads, and how much of your category each one plans for.

Amplivus compared with a generalist agency and a DIY tool on category planning
CompareHow we run itAmplivusGeneralist agencyDIY tool
Category calendar
Planned from your SQP
A generic Q4 plan
None
Targets
From your margin and reorders
One ACoS for everything
Rules you set
Category rules
Checked every week
When something breaks
Not covered
Rivals
Top 3 tracked weekly
Monthly, at best
Not shown
Who runs it
A senior strategist, 1 per 8 brands
Often a junior manager
You
Main risk
Low: your category plan in writing
A playbook built for someone else
Your time, every week
Pricing

One flat fee, whatever you sell

The fee is set by your ASINs, marketplaces and ad types, not by your category and never by your ad spend. Your exact fee is in writing after the free audit.

See Amazon PPC management See full pricing
Flat monthly feeMonth-to-month
$1,000-$5,000per month

The same pricing in every category. Your exact fee is in writing before you sign.

  • Category plan: peaks, margin, rules
  • Weekly bids, budgets and negatives
  • Weekly Share Report
  • Top 3 rivals tracked in your category
  • Senior strategist, 1 per 8 brands
  • Month-to-month, 0% of ad spend
Get my free Market Share Audit
10categories we plan for
12months planned ahead
24hreplies from your strategist
1:8strategist to brands
0%of your ad spend, ever
Free · No obligation

Request your free Market Share Audit

Tell us about your account. A senior strategist reviews it and sends you a written audit with a flat monthly quote.

  1. 01We review your accountSpend, structure and your share against your top 3 rivals.
  2. 02You get it in writingWasted spend, the fixes and a flat monthly quote. Yours to keep.
  3. 03Walk through it togetherA short call to go over the findings. No obligation.
  • Month-to-month
  • 0% of ad spend
  • Senior strategist
Your accountTakes about 60 seconds
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Fitness guides

Guides for fitness brands

How fitness brands scale past $100K a month

The moves that keep margin as spend grows.

How home gym brands scale past $250K a month

Plans for big-ticket equipment.

PPC strategy for fitness equipment at $200K+

Structure and targets for equipment.

Managing Amazon ads for $500K+ fitness brands

The senior strategist playbook.

Sponsored Brands Video for fitness brands

Video plays that win launches.

Walking pad seasonal strategy

A plan for a seasonal best seller.

Walking pad Q4 planning

Why Q4 demand doubles, and how to plan for it.

Premium pricing for under-desk treadmills

Holding price while you advertise.

Amazon PPC cost benchmarks for fitness brands

What clicks and ACoS look like in fitness.

FAQ

Fitness brand FAQs

Straight answers, no sales spin.

Do you work with fitness brands?
Yes. We plan for fitness equipment and accessories, from home gyms and treadmills to bands, mats and weights.
How do you handle the January and summer peaks?
We build budgets up before demand rises, raise bids on the searches that convert, and ease spend once the peak passes, using your Search Query Performance history to time each step.
Why can ACoS mislead on heavy products?
Fulfilment fees on large and heavy items take a bigger share of the price. We work out the ACoS each product can afford after fees and set targets from that.
How much does Amazon PPC management cost for a fitness brand?
One flat monthly fee: $1,000, $2,500 or $5,000 a month, set by your ad spend. It is never a percentage of your ad spend, there is no setup fee, and you can leave with 30 days' notice.
Should a fitness brand hire an agency or build in-house?
It depends on your spend and your team. At $40,000 a month in ad spend, an in-house hire costs about $6,000 a month in pay against our $2,500 flat fee, but gives you someone full-time. Many brands start with an agency and hire later.
Do you work with fitness brands in the UK and Australia?
Yes. We work with brands on Amazon.com, Amazon.co.uk and Amazon.com.au, with keywords, targets and a calendar for each marketplace.
Free Market Share Audit

See your share in fitness

Your share of the top fitness searches next to your top 3 rivals, where you are losing it, and the plan to win it back, with a flat monthly quote.

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  • Written, yours to keep
  • Flat monthly quote
  • No obligation