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Campaign restructuring

Amazon PPC campaign restructuring, without losing a day of sales

A senior strategist maps your messy account, designs a clean structure by product and shopper intent, and moves you over in phases, so sales hold steady and years of data are kept.

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  • For brands spending $10K+/mo
  • Month-to-month
  • 0% of your ad spend

Part of our Amazon PPC management

Sales held steadyDuring the rebuild
Wasted spend −76%In 8 weeks

Trusted by 100+ Amazon brands

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  • Live-Data Audits
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  • Market Research
The basics

What is Amazon PPC campaign restructuring?

Campaign restructuring means rebuilding a messy Amazon ads account into a clean structure: campaigns grouped by product and shopper intent, one home for every search term, and clear names and portfolios. The move happens in phases, so sales keep flowing and your data is kept.

  • One home per search termNo campaigns overlapping
  • Built in phasesOld campaigns pause only when new ones win
  • Named so anyone can read itPortfolios by product line

Signs your account needs a rebuild

4 signs
Sign 01Sprawl

200+ campaigns, no clear job

Nobody can say what half the campaigns are for, or which ones still make money.

Sign 02Overlap

The same term in five campaigns

Budget and data are split across campaigns, so none of them learns and bids are hard to control.

Sign 03Drift

Old auto and broad left running

Campaigns set up years ago still spend every day on terms that stopped converting.

Sign 04No system

Names nobody can read

Reports cannot be filtered by product, ad type or goal, so mistakes stay hidden.

Where the money goes

Where messy accounts leak money

Most accounts we audit have grown campaign by campaign for years. These four problems show up in almost all of them, and each one is fixable in a single rebuild.

01Leak

One term, many campaigns

The same search term sits in several campaigns, so budget and data split and no campaign learns what works.

FixOne home per search term, with negatives everywhere else.
02Leak

Old broad and auto left running

Campaigns nobody has touched in months keep spending on terms that stopped converting long ago.

FixEvery campaign given a job, a budget and a review date.
03Leak

Rebuilding everything in a day

Switching the whole account off and on at once loses data and can drop sales for weeks.

FixA phased move: new campaigns earn their place before old ones pause.
04Leak

A structure nobody can read

Random names and no portfolios mean reports tell you nothing and mistakes go unseen.

FixOne naming pattern and portfolios by product line.
Our method

How we rebuild your account

Four steps, from a full map of what you have to a structure that stays clean. The blueprint and the phase plan are agreed with you in writing.

  1. 01

    Map

    Every campaign and term

    Every campaign, target and search term mapped, with what it spends and what it earns.

  2. 02

    Blueprint

    Product · intent · match

    A new structure by product line and shopper intent, with one home for every search term, agreed in writing.

  3. 03

    Migrate

    In phases

    New campaigns go live beside the old ones. Old campaigns pause only once the new ones win.

  4. 04

    Lock in

    Negatives · names · portfolios

    Negatives keep every term in its home; clear names and portfolios keep the account readable.

Sales watched through every phaseEach phase is checked against your sales baseline before the next one starts.
History kept, not lostOld campaigns are paused and exported before any are archived, so nothing is lost.
What we rebuild

Every part of your new structure

Account map, blueprint, keyword migration, negatives, naming and budgets. Pick one to see how we build it.

01 · Account map

A full map of your current account

We map every campaign, ad group, target and search term, with what each one spends and earns, so the rebuild starts from facts.

  • Every campaign given a spend and sales figure
  • Duplicate targets and overlap found
  • Campaigns with no sales in 60 days flagged

Account map · sample

Built for you
FindingCountSpend/mo
Campaigns214$48k
Duplicate targets1,140$9.6k
No sales in 60 days63$6.1k
How it works

Your account, rebuilt in eight weeks

No big-bang switch. Your blueprint is agreed in week one, best sellers move first, and the whole account is rebuilt by week eight.

01
Day 1

Free audit

We map your account and show where its structure is costing you money.

  • Campaign and overlap count
  • Spend with no sales
  • A first look at the new structure
You getWritten audit and a flat quote
02
Week 1

Blueprint agreed

The new structure, naming and budgets agreed in writing, with a phase plan and a sales baseline.

  • New structure by product line
  • Phase plan and dates
  • Sales baseline set
You getYour blueprint, in writing
03
Weeks 2-4

Phase 1: best sellers

New campaigns for your best sellers go live beside the old ones; old campaigns pause as the new ones win.

  • Best sellers migrated first
  • Converting terms moved to exact
  • Sales checked against baseline
You getTop products on the new structure
04
Weeks 5-8

Phase 2: the rest

The rest of the catalogue moves over, old campaigns are paused and exported, and negatives lock the structure in.

  • Rest of catalogue migrated
  • Old campaigns paused and exported
  • Negatives and naming locked in
You getA clean account, fully rebuilt
05
Month 3+

Weekly optimisation

The new structure is tuned every week: search terms, bids and budgets.

  • Search terms harvested weekly
  • Bids and budgets tuned
  • Replies from your strategist in 24h
You getWeekly reports on the new structure
  • Week 1Blueprint agreed
  • Week 8Rebuild done
  • 24hStrategist replies
Start with a free audit
Strategists mapping a new campaign structure on a whiteboard
Your strategistBlueprint agreed in week one
Rebuild reportWeek 8 · sample
Campaigns46from 214
Sales vs baseline+4%during rebuild
Wasted spend9%from 38%
ACoS26%from 41%
Terms with one home100%from 41%
Reporting

Restructure reporting you can act on

Every week of the rebuild you see what moved, how sales compare with your baseline, and what we paused, so nothing changes without you knowing.

  • Campaigns migrated and paused this week
  • Sales and ACoS against your baseline
  • Wasted spend and overlap removed
  • What moves next week, and why
Results

Results from brands we manage

Real accounts, measured on sales and TACoS, not clicks.

Pet brand owner working on a laptop with her dog beside her
Case study · US pet brand

How one pet brand grew sales 140% in 90 days

ACoS was 38%. We rebuilt campaigns around buyer intent, cut 312 wasted search terms and moved spend to peak hours.

38%24%ACoS
+140%Monthly sales
312Negative keywords
90Days
See all case studies
We've been working with Amplivus for over a year. Sales increased, ACoS improved noticeably, and their experience really shows.
Lauren GreenAmazon Marketing Manager
100+Amazon brands managed
$50M+Ad spend managed
20%+Year-over-year sales growth
Approaches compared

Phased rebuild vs start from scratch vs patch and hope

Three ways brands fix a messy Amazon ads account, and what each one does to your sales, your data and your spend.

A phased campaign rebuild compared with starting from scratch and patching the old structure
CompareHow we run itPhased rebuildStart from scratchPatch and hope
How it’s done
New campaigns beside old ones, in phases
Everything switched off and rebuilt at once
Small fixes on top of the old structure
Sales during
Checked against a baseline each phase
Often drop for weeks
Unchanged, and so is the waste
History
Kept: paused and exported first
Lost when campaigns are archived
Kept, but still hard to read
Overlap
Gone: one home per term
Gone, if rebuilt well
Still there
Result
A clean account with sales held
A clean account after a dip
The same problems next quarter
Main risk
Low: each phase checked first
Lost sales and lost data
Waste keeps growing
Pricing

Campaign restructuring pricing

Campaign restructuring is part of our flat monthly fee for Amazon PPC management, set by your ASINs, marketplaces and ad types. The rebuild runs in your first weeks with us, and the fee is never a percentage of your ad spend.

See full pricing See Amazon PPC management
Flat monthly feeMonth-to-month
$1,000-$5,000per month

Your exact fee is in writing before you sign.

  • Senior strategist, 1 per 8 brands
  • Sponsored Products, Brands and Display
  • Full account map and new blueprint
  • Phased rebuild with a sales baseline
  • No setup fee, 30 days’ notice
  • 0% of your ad spend, ever
Get my quote with a free audit
1:8strategist to brands
24hreplies from your strategist
0%of your ad spend, ever
4×senior reviews a year
Freewritten audit before you sign
Free · No obligation

Request your free Market Share Audit

Tell us about your account. A senior strategist reviews it and sends you a written audit with a flat monthly quote.

  1. 01We review your accountSpend, structure and your share against your top 3 rivals.
  2. 02You get it in writingWasted spend, the fixes and a flat monthly quote. Yours to keep.
  3. 03Walk through it togetherA short call to go over the findings. No obligation.
  • Month-to-month
  • 0% of ad spend
  • Senior strategist
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FAQ

Campaign restructuring FAQs

Straight answers, no sales spin.

What is Amazon PPC campaign restructuring?
Rebuilding a messy Amazon ads account into a clean structure: campaigns grouped by product and shopper intent, one home for every search term, and clear names and portfolios. We move it over in phases so sales and history are not lost.
How do I know my account needs a restructure?
Common signs: hundreds of campaigns nobody can explain, the same search term in several campaigns, old auto and broad campaigns spending without sales, and names that make reports impossible to read.
Will my sales drop during the rebuild?
We work to avoid that. New campaigns go live beside the old ones, best sellers move first, and old campaigns pause only once the new ones are winning. Every phase is checked against your sales baseline.
Do you delete my old campaigns?
Amazon does not let you delete campaigns, only archive them, and an archived campaign cannot be switched back on. So we pause old campaigns first, export their data, and archive only once the new structure has taken over.
How long does a restructure take?
Most accounts spending $10K+ a month are rebuilt in six to eight weeks: one week to map and plan, then two phases of migration. Very large catalogues can take longer.
Will I lose my keyword data?
No. Search terms that convert are moved into the new campaigns with bids based on their own history, and old campaign data stays in your reports and in the export we keep.
What is the difference between an audit, a restructure and management?
An audit finds what is wrong. A restructure rebuilds the account to fix it. Management is the weekly work that keeps the new structure performing.
What structure do you use?
Campaigns grouped by product line, then split by shopper intent: brand, category, competitor and discovery. Match types are kept apart, and every search term has one home, with negatives everywhere else.
Is restructuring a separate service?
It is part of our Amazon PPC management at the same flat monthly fee, and runs in your first weeks with us.
Is there a long-term contract?
No. Management runs month-to-month with 30 days’ notice and no setup fee.
Free Market Share Audit

See what your account looks like rebuilt

Your campaign and overlap count, the spend with no sales, and a first look at your new structure, in writing, with a flat monthly quote.

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  • Written, yours to keep
  • Flat monthly quote
  • No obligation