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Apparel and footwear brands

Amazon PPC agency for apparel brands

Apparel shoppers buy on fit, reviews and price, and every return takes back the profit an ad made. A senior strategist puts spend on the sizes and colours that sell and stay sold, measures profit after returns, and starts each season's ads before the peak.

Get my free Market Share Audit See pricing
  • For brands spending $10K+ a month on ads
  • Weekly Share Report
  • 0% of your ad spend

Every plan runs on our Amazon PPC management

One senior teamAcross categories
Peaks plannedWeeks ahead

Trusted by 100+ Amazon brands

  • Verified Partner
  • Live-Data Audits
  • PPC Toolstack
  • Market Research
What decides share

What decides share in apparel

Apparel is won on fit: the right size in stock, reviews that say it fits, and a return rate low enough to keep the profit.

  • Fit and reviewsShoppers buy on fit
  • ReturnsEach one takes back profit
  • SeasonsSpring, back to school and Q4

Apparel at a glance

Four things
ReturnsHigh

Returns take back profit

A sale that comes back costs the ad, the shipping and often the item. We judge ads on profit after returns, not on sales.

VariationsMany

Sizes and colours split sales

One style can have dozens of sizes and colours. Ads go to the ones in stock that sell and stay sold.

SeasonsSpring, Q4

Demand moves with the seasons

Spring lines, back to school and Q4 each need ads running before the peak, not during it.

Page notesReturn rate

A high return rate can show

Amazon can add a note to a product page that is returned often, which costs clicks and sales.

Where the money goes

Where apparel brands lose share

Four gaps we see most in apparel accounts.

01Leak

Ads on sizes that come back

Spend goes to the sizes and colours with the most returns, so sales look good and profit does not.

FixAds moved to the sizes that stay sold.
02Leak

Best sellers out of stock

When the most-bought sizes run out, ads stop or send shoppers to sizes they do not want.

FixStock watched by size, with spend moved before it runs out.
03Leak

Seasons started late

Ads for spring or Q4 lines start when demand is already peaking and clicks cost the most.

FixSeasonal lines started before the peak.
04Leak

Images that hide the fit

Flat product shots lose the click to rivals who show the fit on a person.

FixImages and video tested on click-through rate.
Our method

One method, tuned to your category

The way we work is the same for every brand. What changes is the calendar, the targets and the rivals we plan around.

  1. 01

    Audit your share

    Top 3 rivals

    Your share of the top searches in your category next to your top 3 rivals.

  2. 02

    Plan the category

    Peaks · margin · rules

    Targets from your margin, budgets from your calendar, and the rules that apply.

  3. 03

    Run it weekly

    Bids · budgets · negatives

    A senior strategist tunes the account every week, with peaks planned ahead.

  4. 04

    Report your share

    Weekly Share Report

    Your share of the searches that matter in your category, week by week.

Ten categories, one teamThe same senior strategists work across categories, so what works in one reaches the next.
Your data sets the calendarTypical peaks are a starting point. Your own SQP shows when your shoppers start searching.
Category plays

Three plays for apparel brands

Where share is decided in apparel, and what we do about it. Pick one to see the plan.

01 · Where share is decided

Share is won on fit and reviews, and lost to returns

Apparel shoppers buy on fit, reviews and price, and every return takes back the profit an ad made. Sizes and colours split sales across many variations, and demand moves with the seasons.

Where share is decided

  • Fit, sizes and returns
  • Colour and size variations
  • Spring, back to school and Q4

What we do

  • Ads on the sizes and colours that sell and stay sold
  • Profit measured after returns
  • Seasonal lines started before the peak
See listing optimization

Apparel at a glance

How we read it
  • ReordersMedium
  • SeasonalityHigh
  • RulesLow

Searches we see

  • “women's workout leggings”
  • “men's quarter zip”
  • “linen pants women”

Peak months Spring · Aug · Q4

  1. January: Quiet
  2. February: Quiet
  3. March: Busy
  4. April: Busy
  5. May: Quiet
  6. June: Quiet
  7. July: Peak
  8. August: Peak
  9. September: Quiet
  10. October: Busy
  11. November: Peak
  12. December: Peak
Rules that move ads

What Amazon requires, and what it means for apparel ads

Two rules decide whether apparel ads keep running, and whether they pay.

  • Every category
    What Amazon requiresA featured offer and stock in hand
    What it means for ads

    Sponsored Products ads do not show without the featured offer or when out of stock. We check both weekly.

  • Clothing and shoes
    What Amazon requiresFees on returns, and a note on items returned often
    What it means for ads

    Returns can carry an FBA fee, and a high return rate can show on the product page. We judge ads on profit after returns.

Results

Results from brands we manage

Real accounts, measured on sales and TACoS, not clicks.

Pet brand owner working on a laptop with her dog beside her
Case study · US pet brand

How one pet brand grew sales 140% in 90 days

ACoS was 38%. We rebuilt campaigns around buyer intent, cut 312 wasted search terms and moved spend to peak hours.

38%24%ACoS
+140%Monthly sales
312Negative keywords
90Days
See all case studies
We've been working with Amplivus for over a year. Sales increased, ACoS improved noticeably, and their experience really shows.
Lauren GreenAmazon Marketing Manager
100+Amazon brands managed
$50M+Ad spend managed
20%+Year-over-year sales growth
Approaches compared

A category plan vs a generic playbook

Three ways brands run Amazon ads, and how much of your category each one plans for.

Amplivus compared with a generalist agency and a DIY tool on category planning
CompareHow we run itAmplivusGeneralist agencyDIY tool
Category calendar
Planned from your SQP
A generic Q4 plan
None
Targets
From your margin and reorders
One ACoS for everything
Rules you set
Category rules
Checked every week
When something breaks
Not covered
Rivals
Top 3 tracked weekly
Monthly, at best
Not shown
Who runs it
A senior strategist, 1 per 8 brands
Often a junior manager
You
Main risk
Low: your category plan in writing
A playbook built for someone else
Your time, every week
Pricing

One flat fee, whatever you sell

The fee is set by your ASINs, marketplaces and ad types, not by your category and never by your ad spend. Your exact fee is in writing after the free audit.

See Amazon PPC management See full pricing
Flat monthly feeMonth-to-month
$1,000-$5,000per month

The same pricing in every category. Your exact fee is in writing before you sign.

  • Category plan: peaks, margin, rules
  • Weekly bids, budgets and negatives
  • Weekly Share Report
  • Top 3 rivals tracked in your category
  • Senior strategist, 1 per 8 brands
  • Month-to-month, 0% of ad spend
Get my free Market Share Audit
10categories we plan for
12months planned ahead
24hreplies from your strategist
1:8strategist to brands
0%of your ad spend, ever
Free · No obligation

Request your free Market Share Audit

Tell us about your account. A senior strategist reviews it and sends you a written audit with a flat monthly quote.

  1. 01We review your accountSpend, structure and your share against your top 3 rivals.
  2. 02You get it in writingWasted spend, the fixes and a flat monthly quote. Yours to keep.
  3. 03Walk through it togetherA short call to go over the findings. No obligation.
  • Month-to-month
  • 0% of ad spend
  • Senior strategist
Your accountTakes about 60 seconds
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Apparel guides

Guides for apparel brands

Why shoppers add to cart but don't buy

Five checks for a cart-add drop-off.

SQP search funnel mapping

Find the stage where shoppers drop out.

Brand Analytics repeat purchase behaviour

The repeat-buyer cohort most brands ignore.

Amazon PPC cost breakdown for 2026

CPC, ACoS and TACoS benchmarks by spend tier.

How brands grow past $100K a month

TACoS targets and structure for larger accounts.

FAQ

Apparel brand FAQs

Straight answers, no sales spin.

Do you work with apparel and footwear brands?
Yes. We run Amazon ads for clothing, activewear, shoes and accessories brands on Amazon.com, Amazon.co.uk and Amazon.com.au.
How do returns change Amazon PPC for apparel?
A sale that comes back is not a sale. We look at return rates by size and colour, move spend to the variations that stay sold, and judge results on profit after returns.
Which sizes and colours should get ad spend?
The ones that are in stock, sell well and come back least. We check stock and returns by variation before we raise bids, and pull spend from sizes about to run out.
How much does Amazon PPC management cost for a apparel brand?
One flat monthly fee: $1,000, $2,500 or $5,000 a month, set by your ad spend. It is never a percentage of your ad spend, there is no setup fee, and you can leave with 30 days' notice.
Should a apparel brand hire an agency or build in-house?
It depends on your spend and your team. At $40,000 a month in ad spend, an in-house hire costs about $6,000 a month in pay against our $2,500 flat fee, but gives you someone full-time. Many brands start with an agency and hire later.
Do you work with apparel brands in the UK and Australia?
Yes. We work with brands on Amazon.com, Amazon.co.uk and Amazon.com.au, with keywords, targets and a calendar for each marketplace.
Free Market Share Audit

See your share in apparel

Your share of the top apparel searches next to your top 3 rivals, where you are losing it, and the plan to win it back, with a flat monthly quote.

Get my free Market Share AuditBook a strategy session
  • Written, yours to keep
  • Flat monthly quote
  • No obligation