01Leak
A fee that grows with spend
With a percentage-of-spend agency, scaling your ads raises your fee even when the work stays the same.
FixA flat fee set by tier, in writing.
Compare your options
Amazon PPC agency, in-house team or software: which fits your brand?
Four ways to run Amazon PPC: a flat-fee agency, a percentage-of-spend agency, an in-house hire, or software your own team runs. Here is what each costs at $40,000 a month in ad spend, who does the work, and when each one is the right call.
- Costs compared at $40K a month
- When each option fits
- Free audit, no obligation
Our plans are on the Amazon PPC management pricing page
Cost at $40K a monthWorked example
OptionRises with spendTied inCost/mo
FFFlat-fee agencyNoMonthly$2,500
PS% of spend agencyYes6-12 mo$4,000
IHIn-house hireNoHiring~$6,000
SWSoftware onlyDependsPlanVaries
Ad spend in the example$40K/mo
Flat fee as % of spend6.2%
Kept each year vs 10%$18,000
$18,000 a yearKept at $40K a month
Month-to-month30 days' notice
Trusted by 100+ Amazon brands
- Verified Partner
- Live-Data Audits
- PPC Toolstack
- Market Research
The options
The four ways to run Amazon PPC
Every option gets your ads run. They differ in what you pay, who does the work, what that person learns from, and how hard it is to change course.
- Flat-fee agencyA fixed monthly price
- % of spend agencyA fee that grows with spend
- In-house or softwareYour team does the work
The four options
Side by sideFlat feeAgency
A senior team for a fixed price
One monthly fee that does not change when your ad spend grows. Amplivus charges $1,000, $2,500 or $5,000 a month by spend tier.
% of spendAgency
A fee tied to your budget
Usually a share of your ad spend, so the fee rises with every dollar you add, whether or not the work changes.
In-houseHire
One person, full-time
A dedicated hire who learns your brand well. Median pay for a remote Amazon PPC manager is about $72,000 a year (Glassdoor, 2026), before benefits and tools.
SoftwareTool
Rules your team runs
Bid automation that speeds up routine work, while targets, structure and creative stay with your team.
What goes wrong
Where each option costs you
Each option has a known weak spot. Ask about it before you sign or hire.
02Leak
One person, no cover
An in-house hire learns from one account, and holidays or a resignation stop the work.
FixA senior strategist with a team behind them.
03Leak
Software without strategy
Automation moves bids, but it does not set targets from your margin or spot a rival taking share.
FixRules set by a strategist and reviewed weekly.
04Leak
Juniors on your account
Some agencies pitch with seniors and hand the account to a junior with dozens of brands.
FixOne senior strategist per 8 brands.
When each one fits
Which option fits your brand
An honest guide, including when we are not the right choice. Pick an option to see when it fits.
01 · Flat-fee agency
When a flat-fee agency fits
You spend $10,000 or more a month on Amazon ads, want senior attention without a full-time salary, and want your fee to stay put as you scale.
- Ad spend from $10K a month
- Growth without a rising fee
- Senior people and weekly reporting
Fee by ad spend
Amplivus vs 10%| Ad spend | Amplivus fee | 10% of spend |
|---|---|---|
| $15K a month | $1,000 | $1,500 |
| $40K a month | $2,500 | $4,000 |
| $100K a month | $5,000 | $10,000 |
02 · % of spend agency
When a percentage-of-spend agency fits
Your ad budget is small and steady, so a percentage fee stays low. Check what the same fee would cost at the spend you plan to reach.
- Small, steady ad budgets
- A low fee while spend is low
- A fee to check at your future spend
The same fee as spend grows
10% rate| Ad spend | 10% fee | Amplivus fee |
|---|---|---|
| $10K a month | $1,000 | $1,000 |
| $20K a month | $2,000 | $1,000 |
| $60K a month | $6,000 | $2,500 |
03 · In-house hire
When an in-house hire fits
You spend enough to keep a specialist busy full-time, want someone inside the business every day, and have a senior person to manage and train them.
- A full-time load of work
- Daily access inside the team
- A manager who knows PPC
Cost per year
At $40K a month| Option | Per year |
|---|---|
| Median pay, remote PPC manager | $72,000 |
| Benefits, tools, management time | Extra |
| Amplivus flat fee | $30,000 |
04 · Software only
When software on its own fits
You have a skilled team with time to run the account and mainly want routine bid changes automated. Software speeds up the work; it does not decide the strategy.
- A skilled team with time
- Routine bids automated
- Strategy kept in-house
Who does what
Software vs a strategist| Task | Software | A strategist |
|---|---|---|
| Routine bid changes | Yes | Yes |
| Targets set from margin | No | Yes |
| Rival share tracked | No | Yes |
Results
Results from brands we manage
Real accounts, measured on sales and TACoS, not clicks.
How one pet brand grew sales 140% in 90 days
ACoS was 38%. We rebuilt campaigns around buyer intent, cut 312 wasted search terms and moved spend to peak hours.
+140%Monthly sales
312Negative keywords
90Days
We've been working with Amplivus for over a year. Sales increased, ACoS improved noticeably, and their experience really shows.
100+Amazon brands managed
$50M+Ad spend managed
20%+Year-over-year sales growth
Side by side
Flat fee vs percentage of spend vs in-house vs software
The four options at $40,000 a month in ad spend.
| Compare | How we run itAmplivus flat fee | % of spend agency | In-house hire | Software only |
|---|---|---|---|---|
| Cost at $40K a month | $2,500 a month | $4,000 a month at a 10% rate | About $6,000 a month in pay alone | A subscription, plus your team's time |
| Rises with your ad spend | No | Yes, with every dollar | No, until you hire again | Depends on the tool |
| Who does the work | A senior strategist with about 8 brands | Depends on the agency | One person, on their own | Your team, inside the tool's rules |
| What you learn from | Patterns from 100+ brands since 2020 | Depends on the agency | One person's experience | Rules you set yourself |
| How long you are tied in | Month-to-month, 30 days' notice | Often 6 to 12 month contracts | Hiring and notice periods | Depends on the plan |
| Reporting | Weekly Share Report | Varies | What the hire builds | The tool's dashboards |
Pricing
Amplivus pricing
One flat monthly fee for Amazon PPC management, billed in US dollars: $1,000, $2,500 or $5,000 a month, set by your ad spend. It is never a percentage of your ad spend, and your exact fee is in writing before you sign.
Flat monthly feeMonth-to-month
$1,000-$5,000per month
Your exact fee is in writing before you sign.
- Senior strategist, 1 per 8 brands
- Sponsored Products, Brands and Display
- One senior strategist on your account
- One weekly Share Report
- No setup fee, 30 days’ notice
- 0% of your ad spend, ever
1:8strategist to brands
24hreplies from your strategist
0%of your ad spend, ever
4×senior reviews a year
Freewritten audit before you sign
Free · No obligation
Request your free Market Share Audit
Tell us about your account. A senior strategist reviews it and sends you a written audit with a flat monthly quote.
- 01We review your accountSpend, structure and your share against your top 3 rivals.
- 02You get it in writingWasted spend, the fixes and a flat monthly quote. Yours to keep.
- 03Walk through it togetherA short call to go over the findings. No obligation.
- Month-to-month
- 0% of ad spend
- Senior strategist
Is an Amazon PPC agency worth it?
For most brands spending $10,000 or more a month, yes, if the agency is senior and the fee is fair, because wasted spend usually costs more than the fee. Below that level, a skilled owner or software can be enough.
How much does an in-house Amazon PPC manager cost?
Median total pay for a remote Amazon PPC manager is about $72,000 a year (Glassdoor, 2026), before benefits, tools and the time it takes to manage and train them.
Why is a flat fee better than a percentage of ad spend?
A flat fee does not rise when you spend more on ads, so your agency has no reason to push spend for its own sake. At $40,000 a month, a 10% fee costs $1,500 more each month than our $2,500 flat fee.
Can software replace an Amazon PPC agency?
Software can automate routine bid changes, but it does not set targets from your margin, restructure campaigns or track the share rivals take. Many brands use software for routine work and people for strategy.
When should we bring Amazon PPC in-house?
When your account needs a specialist full-time and you have someone senior to manage them. Many brands work with an agency first and hire once the account and the process are stable.
What does Amplivus charge?
One flat monthly fee by ad spend: $1,000 for $10K to $25K a month, $2,500 for $25K to $75K, and $5,000 for $75K and up. No setup fee, month-to-month, 30 days' notice.
Free Market Share Audit
Find out what fits your brand
Your share of the top searches in your category next to your top 3 rivals, where you are losing it, and a flat monthly quote to compare with your other options.
- Written, yours to keep
- Flat monthly quote
- No obligation