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Competitor conquesting

Amazon competitor conquesting that wins your rivals’ shoppers

A senior strategist finds the rivals you beat on price, rating or features, puts your ads on their searches and product pages, and locks down your own brand first so they cannot do the same to you.

Get my free Market Share Audit See pricing
  • For brands spending $10K+/mo
  • Month-to-month
  • 0% of your ad spend

Part of our Amazon PPC management

12% of rival brand clicksWon in 60 days
94% top slotOn your own brand terms

Trusted by 100+ Amazon brands

  • Verified Partner
  • Live-Data Audits
  • PPC Toolstack
  • Market Research
The basics

What is Amazon competitor conquesting?

Competitor conquesting means running your ads on rival brands’ searches and product pages, so shoppers looking at a competitor see your product as the better choice. Done well, it wins new customers who would never have found you, while your own brand stays defended.

  • Rival brand keywordsTheir searches, your product
  • Rival product pagesTargeted by ASIN
  • Your own brand defendedBefore any attack starts

Where your ads show

Attack + defend
AttackRival searches

Sponsored Products and Sponsored Brands

Your product shows when shoppers search for a rival brand by name.

AttackRival pages

Sponsored Products and Sponsored Display

Your product shows on rival product pages, where shoppers are close to buying.

AttackComparisons

Sponsored Products on “best” and “vs” searches

Your product shows while shoppers are still weighing brands against each other.

DefendYour brand

Sponsored Products and Sponsored Brands

Your own brand searches and product pages stay yours, so rivals cannot take them.

Where the money goes

Where conquesting campaigns waste money

Most conquest campaigns we audit fail in one of these four ways. Each one wastes budget or hands shoppers to your rivals, and each one is fixable in the first few weeks.

01Leak

Targeting every rival

Big brands with loyal buyers rarely switch, so ads on their names burn budget with few sales.

FixOnly rivals you beat on price, rating or features.
02Leak

Attacking where you lose

If a rival is cheaper and better rated, shoppers click your ad, compare, and buy theirs.

FixEach rival checked on price, rating and reviews before any spend.
03Leak

Judged on brand-term ACoS

Conquest ACoS always runs higher than your brand terms, so good campaigns get cut too early.

FixA separate conquest target, judged on new-to-brand orders.
04Leak

Your own brand left open

While you attack, rivals bid on your brand name and take shoppers who were already looking for you.

FixBrand searches and product pages defended in week one.
Our method

How we win shoppers from your rivals

Four steps, from choosing the fights you can win to keeping your own brand safe. The rival list is agreed with you in writing and re-checked every month.

  1. 01

    Pick rivals

    Where you win

    Rivals you beat on price, rating, reviews or features, found in the free audit.

  2. 02

    Map targets

    Keywords + ASINs

    Their brand keywords, their best-selling ASINs and the comparison searches around them.

  3. 03

    Attack

    SP · SB · SD

    Sponsored Products and Brands on their searches; Sponsored Products and Display on their product pages.

  4. 04

    Defend

    Your brand locked

    Your own brand terms and product pages covered, so rivals cannot do the same to you.

Rivals re-checked every monthPrices, ratings and stock change. We re-check which rivals you beat and move budget to match.
Losers cut in two weeksA rival target that does not convert after two weeks of data is paused and replaced.
What we manage

Every lever in your conquesting plan

Rival selection, rival keywords, rival product pages, creative, brand defence and measurement. Pick one to see how we run it.

01 · Rival selection

Rivals you can beat, not just the biggest

We compare you with each rival on price, star rating, review count and key features, and only attack where a shopper has a clear reason to switch.

  • Price, rating and reviews compared per rival
  • Big loyal brands skipped or tested small
  • Rival list re-checked every month

Rival check · sample

Managed weekly
RivalPrice vs youRatingAttack?
Rival A+$64.3Yes
Rival B+$24.5Test
Rival C−$44.8Skip
How it works

Your first 90 days of competitor conquesting

Defence first, attack second. Your brand is locked down in week one and your first conquest campaigns go live in week two.

01
Day 1

Free audit

We show who bids on your brand, which rivals you can beat, and where their shoppers are.

  • Rivals on your brand terms
  • Rivals you beat on price and rating
  • Top rival keywords and ASINs
You getWritten audit and a flat quote
02
Week 1

Brand defended

Your own brand terms and product pages are covered first, so nothing leaks while we attack.

  • Brand campaigns cleaned up
  • Your product pages covered
  • Rival list agreed in writing
You getYour brand, locked down
03
Week 2

Conquest live

Campaigns go live on 3 to 5 rivals, on their brand searches and their product pages.

  • Rival keyword campaigns live
  • Rival ASIN targeting live
  • Your first Share Report
You getYour first Share Report
04
Months 1-3

Weekly optimisation

Each week we keep the rival targets that win new customers and cut the ones that do not.

  • Winners pushed, losers cut in 2 weeks
  • Creative tested on your strengths
  • Replies from your strategist in 24h
You get12 weekly reports by day 90
05
Every quarter

Senior review

A senior strategist re-checks which rivals you beat and resets the plan for the quarter ahead.

  • Rival list re-checked
  • Plans for Prime Day and Q4
  • New rivals added as they appear
You getNext quarter’s rival plan
  • Week 1Brand locked
  • Week 2Conquest live
  • 24hStrategist replies
Start with a free audit
Strategist reviewing rival share and conquest results on a laptop
Your strategistReplies within 24 hours
Weekly reportWeek 12 · sample
Rival click share12%+5 pts
New-to-brand orders58%+9 pts
Conquest ACoS32%target 35%
Brand top slot94%+6 pts
Rival targets live144 cut
Reporting

Conquesting reporting you can act on

Every week you see how much rival traffic you won, how many new customers it brought, and how well your own brand is defended.

  • Your share of clicks on rival terms
  • New-to-brand orders and conquest ACoS
  • Top-slot share on your own brand terms
  • What we changed this week, and why
Results

Results from brands we manage

Real accounts, measured on sales and TACoS, not clicks.

Pet brand owner working on a laptop with her dog beside her
Case study · US pet brand

How one pet brand grew sales 140% in 90 days

ACoS was 38%. We rebuilt campaigns around buyer intent, cut 312 wasted search terms and moved spend to peak hours.

38%24%ACoS
+140%Monthly sales
312Negative keywords
90Days
See all case studies
We've been working with Amplivus for over a year. Sales increased, ACoS improved noticeably, and their experience really shows.
Lauren GreenAmazon Marketing Manager
100+Amazon brands managed
$50M+Ad spend managed
20%+Year-over-year sales growth
Approaches compared

Targeted conquesting vs bidding on every rival

Three ways brands handle competitors on Amazon, and what each one does to your budget and your share.

Targeted competitor conquesting compared with bidding on every rival and brand defence only
CompareHow we run itTargeted conquestingBidding on every rivalDefence only
Rivals targeted
Only rivals you beat
Every brand in the category
None
Where ads show
Rival searches and product pages
Rival searches, everywhere
Your own brand terms only
Judged on
New-to-brand orders and share won
ACoS alone
Brand-term ACoS
Your own brand
Defended first
Often left open
Defended
Result
New customers at an agreed cost
High spend, few switches
Safe, but no new shoppers won
Main risk
Low: losers cut in two weeks
Budget burned on loyal buyers
Rivals grow while you stand still
Pricing

Competitor conquesting pricing

Competitor conquesting is part of our flat monthly fee for Amazon PPC management, set by your ASINs, marketplaces and ad types. It is never a percentage of your ad spend, so the fee does not grow as you add rivals.

See full pricing See Amazon PPC management
Flat monthly feeMonth-to-month
$1,000-$5,000per month

Your exact fee is in writing before you sign.

  • Senior strategist, 1 per 8 brands
  • Sponsored Products, Brands and Display
  • Rival plan and brand defence
  • Weekly Share Report and 24h replies
  • No setup fee, 30 days’ notice
  • 0% of your ad spend, ever
Get my quote with a free audit
1:8strategist to brands
24hreplies from your strategist
0%of your ad spend, ever
4×senior reviews a year
Freewritten audit before you sign
Free · No obligation

Request your free Market Share Audit

Tell us about your account. A senior strategist reviews it and sends you a written audit with a flat monthly quote.

  1. 01We review your accountSpend, structure and your share against your top 3 rivals.
  2. 02You get it in writingWasted spend, the fixes and a flat monthly quote. Yours to keep.
  3. 03Walk through it togetherA short call to go over the findings. No obligation.
  • Month-to-month
  • 0% of ad spend
  • Senior strategist
Your accountTakes about 60 seconds
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FAQ

Competitor conquesting FAQs

Straight answers, no sales spin.

What is Amazon competitor conquesting?
Running your ads on rival brands’ searches and product pages, so shoppers looking at a competitor see your product as the better choice. It wins new customers who would not have found you otherwise.
Is it allowed to bid on competitor brand names on Amazon?
Yes. Amazon Ads lets you target other brands’ search terms and product pages. What is not allowed is using a rival’s brand name or trademark in your ad copy or images, so our ads win on your own strengths.
Which competitors should I target?
The ones you beat on price, star rating, reviews or features. Big brands with very loyal buyers rarely switch, so we skip them or test them with a small budget first.
Which ad types do you use?
Sponsored Products and Sponsored Brands on rival brand searches, and Sponsored Products and Sponsored Display on rival product pages. Your own brand terms are covered with Sponsored Products and Sponsored Brands.
What ACoS should I expect from conquesting?
Higher than on your own brand terms, because these shoppers do not know you yet. We agree a separate target for conquest campaigns and judge them on new-to-brand orders and share won, not ACoS alone.
What are new-to-brand orders?
Orders from customers who have not bought from your brand on Amazon in the past 12 months. For conquesting, they show you are winning real new customers from your rivals.
What if competitors bid on my brand?
That is why we defend first. In week one we cover your brand searches and your own product pages, and every week we track which rivals bid on your brand terms.
What is the difference between competitor analysis and conquesting?
Competitor analysis is research: a written plan showing where rivals beat you and where to attack. Conquesting is the ads themselves, run and tuned by us every week.
How soon will I see results?
Brand defence works from week one. Conquest campaigns usually show which rivals are worth attacking within two to four weeks, and your share of rival clicks grows over the first 90 days.
Is conquesting a separate service?
No. It is part of our Amazon PPC management at the same flat monthly fee, month-to-month with 30 days’ notice and no setup fee.
Free Market Share Audit

See which rivals’ shoppers you can win

Who bids on your brand, which rivals you beat on price and rating, and where their shoppers are, in writing, with a flat monthly quote.

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  • Flat monthly quote
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