01Leak
A bill that grows in peak months
An hourly freelancer bills more in Prime Day and Q4 weeks, when the account needs the most work.
FixOne flat fee, the same in every month.
Compare your options
Amazon PPC freelancer or agency: what your money buys
A freelancer bills for the hours they work. A flat-fee agency like ours bills one monthly price for the work. Here is what each costs, who covers your account when someone is away, and when a freelancer is the better call.
- Hourly rates vs a flat fee
- When a freelancer fits better
- Free audit, no obligation
Also compare an agency with an in-house hire or software
Price of Amazon PPC helpUpwork rates
OptionBilledCoverPrice
ENEntry freelancerHourlySolo$20-25
MDMid-level freelancerHourlySolo$25-35
EXExpert freelancerHourlySolo$35-45
AMAmplivus flat feeMonthlyTeam$1K-5K
Upwork, PPC specialists, per hour$20-45
Amplivus at $25K-$75K spend$2,500/mo
Setup fee$0
Same fee in peak monthsPrime Day and Q4
Month-to-month30 days' notice
Trusted by 100+ Amazon brands
- Verified Partner
- Live-Data Audits
- PPC Toolstack
- Market Research
The options
Four ways to get Amazon PPC done
Each option gets your ads run. They differ in how you are billed, how many people stand behind the work, and what happens when that person is away.
- Hourly freelancerBilled for time
- Retainer freelancerSet hours a month
- Flat-fee agencyBilled for the work
The four options
Side by sideHourlyFreelancer
Paid for the hours worked
You buy time. PPC specialists on Upwork typically charge $20 to $45 an hour (Upwork, 2026), so the bill moves with the hours your account takes.
RetainerFreelancer
Set hours for a set price
A fixed monthly price for an agreed number of hours. Work beyond those hours, such as a Prime Day build, needs a new agreement.
Flat feeAgency
A senior team for a fixed price
One monthly fee for the work, not the hours. Amplivus charges $1,000, $2,500 or $5,000 a month by ad spend tier.
YourselfOwner
You run the account
No fee, but the hours come out of running the business. Our free calculators and guides help with the numbers.
What goes wrong
Where each option lets you down
Each option has a known weak spot. Ask about it before you hire anyone, us included.
02Leak
One person, no cover
Holidays, illness or a bigger client can stop the work, and nobody else knows your account.
FixA senior strategist with a team behind them.
03Leak
Reports that stop at ACoS
ACoS covers ad sales only, so you cannot see whether ads grow total sales or buy sales you would have made anyway.
FixA weekly Share Report led by TACoS.
04Leak
Juniors on an agency account
Some agencies pitch with seniors and hand the account to a junior with dozens of brands.
FixOne senior strategist per 8 brands.
When each one fits
When a freelancer is the better call
An honest guide, including when we are not the right choice. Pick an option to see when it fits.
01 · Hourly freelancer
When an hourly freelancer fits
Your ad spend is under $10,000 a month, the catalog is small, and you have time to check the work. Our plans start at $10K a month, so below that a good freelancer can fit better.
- Ad spend under $10K a month
- A small, simple catalog
- An owner who checks the work
Upwork rates
PPC specialists| Level | Per hour | 10 hours |
|---|---|---|
| Entry | $20-$25 | $200-$250 |
| Intermediate | $25-$35 | $250-$350 |
| Expert | $35-$45 | $350-$450 |
02 · Project freelancer
When a project freelancer fits
You need one job done, such as a campaign build, a cleanup or a launch setup, and your own team runs the account after it.
- A campaign build or cleanup
- A launch setup
- Your team runs it after
Project or ongoing work
Who does what| Work | Project freelancer | Amplivus |
|---|---|---|
| One campaign build | Yes | Yes |
| Weekly search term work | Depends | Yes |
| Prime Day and Q4 plans | Depends | Yes |
03 · Flat-fee agency
When a flat-fee agency fits
You spend $10,000 or more a month on Amazon ads, the account needs weekly work, and you want cover for holidays, peaks and launches without managing a hire.
- Ad spend from $10K a month
- Weekly work and peak plans
- Senior people with cover
Fee by ad spend
Amplivus plans| Ad spend | Amplivus fee |
|---|---|
| $10K-$25K a month | $1,000 |
| $25K-$75K a month | $2,500 |
| $75K+ a month | $5,000 |
Results
Results from brands we manage
Real accounts, measured on sales and TACoS, not clicks.
How one pet brand grew sales 140% in 90 days
ACoS was 38%. We rebuilt campaigns around buyer intent, cut 312 wasted search terms and moved spend to peak hours.
+140%Monthly sales
312Negative keywords
90Days
We've been working with Amplivus for over a year. Sales increased, ACoS improved noticeably, and their experience really shows.
100+Amazon brands managed
$50M+Ad spend managed
20%+Year-over-year sales growth
Side by side
Hourly freelancer vs retainer vs flat-fee agency
The three paid options, row by row.
| Compare | How we run itAmplivus flat fee | Hourly freelancer | Retainer freelancer |
|---|---|---|---|
| How you pay | $1,000, $2,500 or $5,000 a month by ad spend | $20 to $45 an hour on Upwork | A set price for set hours |
| In Prime Day and Q4 | The same fee | More hours, a bigger bill | Extra hours need a new agreement |
| Who does the work | A senior strategist with about 8 brands | One person | One person |
| When someone is away | A team behind your strategist | Depends on the person | Depends on the person |
| What you learn from | Patterns from 100+ brands since 2020 | One person's accounts | One person's accounts |
| Reporting | Weekly Share Report led by TACoS | Varies by person | Varies by person |
| How long you are tied in | Month-to-month, 30 days' notice | Per job or per hour | Set by your agreement |
Pricing
Amplivus pricing
One flat monthly fee for Amazon PPC management, billed in US dollars: $1,000, $2,500 or $5,000 a month, set by your ad spend. It is never a percentage of your ad spend, and your exact fee is in writing before you sign.
Flat monthly feeMonth-to-month
$1,000-$5,000per month
Your exact fee is in writing before you sign.
- Senior strategist, 1 per 8 brands
- Sponsored Products, Brands and Display
- One senior strategist on your account
- One weekly Share Report
- No setup fee, 30 days’ notice
- 0% of your ad spend, ever
1:8strategist to brands
24hreplies from your strategist
0%of your ad spend, ever
4×senior reviews a year
Freewritten audit before you sign
Free · No obligation
Request your free Market Share Audit
Tell us about your account. A senior strategist reviews it and sends you a written audit with a flat monthly quote.
- 01We review your accountSpend, structure and your share against your top 3 rivals.
- 02You get it in writingWasted spend, the fixes and a flat monthly quote. Yours to keep.
- 03Walk through it togetherA short call to go over the findings. No obligation.
- Month-to-month
- 0% of ad spend
- Senior strategist
Is a freelancer cheaper than an agency?
Often, for a small account. PPC specialists on Upwork typically charge $20 to $45 an hour (Upwork, 2026). As the account grows, so do the hours, while our fee stays one flat price per ad spend tier.
How much does an Amazon PPC freelancer cost?
Upwork puts PPC specialists at $20 to $25 an hour at entry level, $25 to $35 mid-level and $35 to $45 for experts (2026). Your bill depends on how many hours your account takes each month.
When is a freelancer the better choice?
When your ad spend is under $10,000 a month, the catalog is small, or you need one project done, such as a campaign build. Below $10K, a good freelancer can fit better than our plans.
What happens when a freelancer is away?
Unless they have cover arranged, the work waits until they are back. Ask any freelancer who covers holidays, illness and peak weeks before you hire them.
Do I keep my campaigns either way?
You should. With us, everything is built in your own Amazon Ads and Seller Central accounts, you add us as a user, and the Admin role stays with you. Ask any freelancer for the same.
What does Amplivus charge?
A flat $1,000, $2,500 or $5,000 a month, set by your ad spend tier and never a percentage of it. There is no setup fee, and plans run month-to-month with 30 days' notice.
Free Market Share Audit
See what your account needs
Your share of the top searches in your category next to your top 3 rivals, the wasted spend, and a flat monthly quote to compare with a freelancer's hours.
- Written, yours to keep
- Flat monthly quote
- No obligation