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Pet brands

Amazon PPC agency for pet brands

Pet owners reorder food, treats and supplies on a schedule, so a customer won once is worth many orders. A senior strategist sets your bids on that reorder value, defends your brand terms from private label, and raises budgets before Pet Days, Prime Day and Q4.

Get my free Market Share Audit See the pet case study
  • For brands spending $10K+ a month on ads
  • Weekly Share Report
  • 0% of your ad spend

Every plan runs on our Amazon PPC management

One senior teamAcross categories
Peaks plannedWeeks ahead

Trusted by 100+ Amazon brands

  • Verified Partner
  • Live-Data Audits
  • PPC Toolstack
  • Market Research
What decides share

What decides share in pet

Every brand bids in the same auction, but pet has its own rhythm: shoppers who reorder, rivals who copy, and a calendar with three peaks.

  • Repeat buyersFood, treats and supplies reordered
  • Private labelRivals on your terms at lower prices
  • Three peaksPet Days, Prime Day and Q4

Pet at a glance

Four things
ReordersHigh

A customer is worth many orders

Subscribe & Save and repeat buyers mean the first order is rarely the profit. Bids are set on what a customer is worth over time.

RivalsPrivate label

Copies bid on your terms

Private-label and value brands bid on your brand and category terms at lower prices.

PeaksMay, Jul, Q4

Three peaks a year

Pet Days in May, Prime Day in July, and Q4 gifting and stocking up.

ClaimsSupplements

Claims on pet supplements

Calming, joint and gut products must not read as treatment claims in titles or ad headlines.

Where the money goes

Where pet brands lose share

Four gaps we see most in pet accounts.

01Leak

Bids set on one order

Targets built for a single sale underfund the products that bring customers back every month.

FixBids set on reorder value, not one order.
02Leak

Brand terms left open

Private-label rivals show up on your brand searches and product pages, and take buyers you already earned.

FixBrand terms and product pages defended weekly.
03Leak

Budgets that run out at the peak

Daily budgets sized for a normal week run dry in Pet Days, on Prime Day and in Q4.

FixPeak budgets planned from your SQP history.
04Leak

Creative that does not show the pet

Pet shoppers buy on emotion and proof. Plain product shots lose the click to rivals with video and lifestyle images.

FixSponsored Brands Video and images that show the pet.
Our method

One method, tuned to your category

The way we work is the same for every brand. What changes is the calendar, the targets and the rivals we plan around.

  1. 01

    Audit your share

    Top 3 rivals

    Your share of the top searches in your category next to your top 3 rivals.

  2. 02

    Plan the category

    Peaks · margin · rules

    Targets from your margin, budgets from your calendar, and the rules that apply.

  3. 03

    Run it weekly

    Bids · budgets · negatives

    A senior strategist tunes the account every week, with peaks planned ahead.

  4. 04

    Report your share

    Weekly Share Report

    Your share of the searches that matter in your category, week by week.

Ten categories, one teamThe same senior strategists work across categories, so what works in one reaches the next.
Your data sets the calendarTypical peaks are a starting point. Your own SQP shows when your shoppers start searching.
Category plays

Three plays for pet brands

Where share is decided in pet, and what we do about it. Pick one to see the plan.

01 · Where share is decided

Share is won on repeat buyers, and lost to private label

Pet owners reorder food, treats and supplies on a schedule, so a customer won once is worth many orders. Private-label rivals bid on your terms at lower prices, and demand jumps for Pet Days in May, on Prime Day and in Q4.

Where share is decided

  • Subscribe & Save buyers who reorder
  • Private-label rivals on your terms
  • Pet Days, Prime Day and Q4 peaks

What we do

  • Bids set on reorder value, not one order
  • Brand terms and product pages defended
  • Budgets raised before every peak
See competitor conquesting How pet brands win organic rank

Pet at a glance

How we read it
  • ReordersHigh
  • SeasonalityMedium
  • RulesLow

Searches we see

  • “slow feeder dog bowl”
  • “cat water fountain”
  • “dog chew toys”

Peak months May · Jul · Q4

  1. January: Quiet
  2. February: Quiet
  3. March: Quiet
  4. April: Quiet
  5. May: Peak
  6. June: Quiet
  7. July: Peak
  8. August: Quiet
  9. September: Quiet
  10. October: Busy
  11. November: Peak
  12. December: Peak
Rules that move ads

What Amazon requires, and what it means for pet ads

Two rules decide whether pet ads keep running.

  • Every category
    What Amazon requiresA featured offer and stock in hand
    What it means for ads

    Sponsored Products ads do not show without the featured offer or when out of stock. We check both weekly.

  • Pet supplements
    What Amazon requiresClaims that stay within Amazon's rules
    What it means for ads

    Ad headlines that read as treatment claims can be rejected. We keep the copy to what the product does.

Results

Results from brands we manage

Real accounts, measured on sales and TACoS, not clicks.

Pet brand owner working on a laptop with her dog beside her
Case study · US pet brand

How one pet brand grew sales 140% in 90 days

ACoS was 38%. We rebuilt campaigns around buyer intent, cut 312 wasted search terms and moved spend to peak hours.

38%24%ACoS
+140%Monthly sales
312Negative keywords
90Days
See all case studies
We've been working with Amplivus for over a year. Sales increased, ACoS improved noticeably, and their experience really shows.
Lauren GreenAmazon Marketing Manager
100+Amazon brands managed
$50M+Ad spend managed
20%+Year-over-year sales growth
Approaches compared

A category plan vs a generic playbook

Three ways brands run Amazon ads, and how much of your category each one plans for.

Amplivus compared with a generalist agency and a DIY tool on category planning
CompareHow we run itAmplivusGeneralist agencyDIY tool
Category calendar
Planned from your SQP
A generic Q4 plan
None
Targets
From your margin and reorders
One ACoS for everything
Rules you set
Category rules
Checked every week
When something breaks
Not covered
Rivals
Top 3 tracked weekly
Monthly, at best
Not shown
Who runs it
A senior strategist, 1 per 8 brands
Often a junior manager
You
Main risk
Low: your category plan in writing
A playbook built for someone else
Your time, every week
Pricing

One flat fee, whatever you sell

The fee is set by your ASINs, marketplaces and ad types, not by your category and never by your ad spend. Your exact fee is in writing after the free audit.

See Amazon PPC management See full pricing
Flat monthly feeMonth-to-month
$1,000-$5,000per month

The same pricing in every category. Your exact fee is in writing before you sign.

  • Category plan: peaks, margin, rules
  • Weekly bids, budgets and negatives
  • Weekly Share Report
  • Top 3 rivals tracked in your category
  • Senior strategist, 1 per 8 brands
  • Month-to-month, 0% of ad spend
Get my free Market Share Audit
10categories we plan for
12months planned ahead
24hreplies from your strategist
1:8strategist to brands
0%of your ad spend, ever
Free · No obligation

Request your free Market Share Audit

Tell us about your account. A senior strategist reviews it and sends you a written audit with a flat monthly quote.

  1. 01We review your accountSpend, structure and your share against your top 3 rivals.
  2. 02You get it in writingWasted spend, the fixes and a flat monthly quote. Yours to keep.
  3. 03Walk through it togetherA short call to go over the findings. No obligation.
  • Month-to-month
  • 0% of ad spend
  • Senior strategist
Your accountTakes about 60 seconds
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Pet guides

Guides for pet brands

How pet brands scale past $100K a month

The moves that keep ACoS steady as spend grows.

Amazon PPC for pet brands by spend tier

What to run at each level of monthly spend.

Optimizing pet PPC at $200K+ a month

Where large pet accounts leak spend.

PPC strategy for dog brands at $200K+

Structure and targets for dog products.

Sponsored Brands Video for dog brands

Video plays that win the click.

Why emotion-driven creative converts

Listing and creative plays for pet brands.

PPC and organic rank for pet brands

Using ads to win and keep search rank.

Capturing Q4 demand in pet anxiety

Q4 plans without an ACoS spike.

Keywords for pet supplement brands

The searches worth bidding on.

Amazon PPC cost benchmarks for pet brands

What clicks and ACoS look like in pet.

FAQ

Pet brand FAQs

Straight answers, no sales spin.

Do you work with pet brands?
Yes. Pet is one of the categories we know best. Our published case study is a US pet brand that grew monthly sales 140% in 90 days while ACoS fell from 38% to 24%.
What should a pet brand look for in an Amazon PPC agency?
A senior person on your account, bids set on reorder value, a plan to defend your brand from private label, peak budgets planned ahead, and weekly reporting on your share, not just ACoS.
How do you handle claims on pet supplements?
We keep titles and ad headlines to what the product does, such as supporting joints or calm behaviour, and avoid wording that reads as treating a disease, which Amazon can reject.
How much does Amazon PPC management cost for a pet brand?
One flat monthly fee: $1,000, $2,500 or $5,000 a month, set by your ad spend. It is never a percentage of your ad spend, there is no setup fee, and you can leave with 30 days' notice.
Should a pet brand hire an agency or build in-house?
It depends on your spend and your team. At $40,000 a month in ad spend, an in-house hire costs about $6,000 a month in pay against our $2,500 flat fee, but gives you someone full-time. Many brands start with an agency and hire later.
Do you work with pet brands in the UK and Australia?
Yes. We work with brands on Amazon.com, Amazon.co.uk and Amazon.com.au, with keywords, targets and a calendar for each marketplace.
Free Market Share Audit

See your share in pet

Your share of the top pet searches next to your top 3 rivals, where you are losing it, and the plan to win it back, with a flat monthly quote.

Get my free Market Share AuditBook a strategy session
  • Written, yours to keep
  • Flat monthly quote
  • No obligation