01Leak
A one-page Store
Everything on one long page leaves shoppers scrolling past products they don’t want, with nowhere to go next.
FixPages built around how your shoppers browse, by need, size or use.
Brand Store design
Amazon Brand Store design that sells, not just shows
Amazon now rates Brand Stores on the sales they drive. A senior strategist maps your Store around how shoppers browse, our team designs it for mobile first, and every Sponsored Brands ad lands on the page that matches its search.
- For brands spending $10K+/mo
- Built for a High quality rating
- Refreshed every quarter
Your Sponsored Brands ads land here. See Sponsored Brands management
Store mapSample brand
Home
- Slow feeders
- Large dogs
- Travel
- Best sellers
- Bundles
Store qualitySales-based rating, 14-dayMediumHigh
Clicks by section
- Best sellers9.8%
- Bundles6.4%
- Hero banner2.1%
Visitors18.4k+22%
Store sales$42k+31%
Bounce31%−9 pts
Quality rating: HighSales, not dwell time
Ads on the right pageSponsored Brands
Trusted by 100+ Amazon brands
- Verified Partner
- Live-Data Audits
- PPC Toolstack
- Market Research
The basics
What is an Amazon Brand Store?
An Amazon Brand Store is a free, multi-page store for your brand on Amazon, with its own URL, for brands in Brand Registry. Shoppers reach it from your brand name on product pages and from Sponsored Brands ads, and Amazon now rates each Store on the sales it drives.
- Pages built the way shoppers browseBy need, size or use
- Rated on salesAmazon’s Store quality rating
- A landing page for your adsSponsored Brands to the right page
What a Store is made of
Brand RegistryHomeFirst screen
A home page that sends shoppers somewhere
Best sellers and clear paths to each range, high on the page on a phone.
CategoriesPages and subpages
Pages built around how shoppers browse
One page per need, size or use, each with a product grid shoppers can buy from.
QualityHigh · Medium · Low
A rating based on sales
Since December 2025, Amazon rates your Store on the sales its visits drive within 14 days.
InsightsSections · sources
See what gets clicked
Visitors, sales and clicks by section and by traffic source, in the Store insights dashboard.
Where the money goes
Where Brand Stores lose the sale
Most Stores we audit look on-brand and sell little. These four gaps are why, and each one is fixable in your first two weeks.
02Leak
Beautiful, but no path to buy
Big lifestyle banners push products below the first screen on a phone, so shoppers leave before they see a price.
FixBest sellers and product grids high on every page, checked on a phone.
03Leak
Ads that land on the home page
Sponsored Brands ads for a specific search send shoppers to your home page instead of the page that matches it.
FixEvery Sponsored Brands campaign pointed at the matching Store page.
04Leak
Built once, never updated
A Store that never changes goes stale. Amazon reports that Stores updated in the last 90 days earn 13% more sales per visitor.
FixA quarterly refresh with new products, seasons and best sellers.
Our method
How we build a Store that sells
Four steps, from how your shoppers search to a Store that is measured section by section and refreshed every quarter.
- 01
Map the Store
Catalog · SQP · search intentYour catalog and Search Query Performance show how shoppers look for your products, so pages follow the way they browse.
- 02
Design the pages
Mobile first · on-brandHome, category and subpages designed for a phone first, with products and prices high on every page.
- 03
Connect your ads
Sponsored Brands · source tagsEach Sponsored Brands campaign lands on the page that matches its search, tagged so we can see what it brings in.
- 04
Measure and refresh
Sections · quality · quarterlyWe read section clicks and the quality rating, fix what shoppers skip, and refresh the Store every quarter.
Designed for the rating that mattersAmazon now rates Stores on sales, so every page is built to sell, not just to hold attention.
Checked before it is submittedEvery page is checked against Amazon’s Store guidelines, so fewer pages come back from review.
What we build
Every part of your Brand Store
Navigation, home page, category pages, mobile design, ad landing pages and insights. Pick one to see what it covers.
01 · Navigation
A Store map built on how shoppers browse
We group your products the way shoppers look for them: by need, size or use, not by your internal product lines. The map comes from your catalog and your Search Query Performance data.
- Pages by need, size or use
- Best sellers one tap away
- Built from your SQP data
Store map · sample
In your Store| Page | Products | Built from |
|---|---|---|
| Slow feeders | 8 | “slow feeder dog bowl” |
| Large dogs | 6 | “dog bowl for large dogs” |
| Bundles | 4 | Market Basket data |
02 · Home page
A home page that sends shoppers somewhere
The first screen on a phone does the most work. We put best sellers and clear paths to each range there, and keep the brand story short.
- Best sellers on the first screen
- A clear path to every range
- Brand story in a line, not a page
Home page · sample
In your Store| Section | Job | Status |
|---|---|---|
| Hero | Say who it is for | Live |
| Best sellers | Sell on the first screen | Live |
| Brand story | Build trust | Shortened |
03 · Categories
Pages with a product grid shoppers can buy from
Each category page leads with the products, prices and ratings shoppers need to choose, then answers the one question that page is for.
- Product grid near the top
- One page per need or use
- Links to related ranges
Category pages · sample
In your Store| Page | Product grid | Status |
|---|---|---|
| Slow feeders | First section | Fixed |
| Travel bowls | Third section | Move up |
| Bundles | None | Missing |
04 · Mobile
Designed for the phone in their hand
We design for a phone screen first: short text, large tiles and products in the first scroll, then check every page on a phone before it is submitted.
- Products in the first scroll
- Text you can read on a phone
- Checked on a phone before submission
Mobile check · sample
In your Store| Page | On a phone | Status |
|---|---|---|
| Home | Best sellers in first scroll | Pass |
| Slow feeders | Grid in first scroll | Pass |
| Bundles | Text too small | Fix |
05 · Ads
Every Sponsored Brands ad lands on the right page
A shopper who searched for a large dog bowl should land on your large-dog page, not your home page. We point each Sponsored Brands campaign at the page that matches its search, and track page views from each one.
- Each campaign mapped to a page
- Source tags on every link
- Page views by campaign
Ad landing pages · sample
In your Store| Campaign | Lands on | Status |
|---|---|---|
| “slow feeder” terms | Slow feeders page | Matched |
| “large dog bowl” terms | Large dogs page | Matched |
| Brand terms | Home page | Keep |
06 · Insights
Measured section by section
Amazon now shows renders, viewable impressions, clicks and click-through rate for every section, plus sales by traffic source. We use it to cut what shoppers skip and move up what they click.
- Clicks and CTR by section
- Sales by traffic source
- Quality rating tracked
Section clicks · sample
In your Store| Section | CTR | Action |
|---|---|---|
| Hero banner | 2.1% | Shrink |
| Best sellers | 9.8% | Keep |
| Bundles | 6.4% | Move up |
How it works
Your Store submitted in 14 days
No long project. We audit your Store on day one, and your new pages go to Amazon for review within two weeks.
01
Day 1
Audit
We review your Store, its quality rating and where your Sponsored Brands ads land.
- Pages, sections and products
- Quality rating and insights
- Where your ads land
You getA ranked list of fixes
02
Days 2-5
Store map
We map your pages from your catalog and SQP, and plan each page and its sections.
- Pages by need, size or use
- Sections for each page
- Ad-to-page plan
You getYour Store map
03
Day 10
Designs for approval
You get the designs for every page, desktop and mobile, to review.
- Home and category pages
- Mobile versions
- Tile copy and alt text
You getDesigns you sign off
04
Day 14
Submitted
We build the approved pages in the Store builder and submit them to Amazon for review.
- Built in the Store builder
- Submitted for review
- Ads pointed at the new pages
You getStore in review
05
Every quarter
Refresh
We read section clicks and the quality rating, then refresh products, seasons and best sellers.
- Section clicks reviewed
- Seasonal refresh
- Quality rating tracked
You getA Store that stays current
- 14 daysTo submission
- QuarterlyRefresh
- HighQuality rating target
Quality ratingHighwas Medium
Best sellers CTR9.8%top section
Sales, 14-day$42k+31%
SB page views12.6kthis month
Last refresh12 daysago
What you get
A Store scorecard tied to sales
Every Store we build gets a scorecard: its quality rating, how often each section gets clicked, the sales it drives and what your ads send to it.
- Quality rating, tracked monthly
- Clicks and CTR by section
- Sales from Store visits, 14-day
- Page views from Sponsored Brands
Results
Results from brands we manage
Real accounts, measured on sales and TACoS, not clicks.
How one pet brand grew sales 140% in 90 days
ACoS was 38%. We rebuilt campaigns around buyer intent, cut 312 wasted search terms and moved spend to peak hours.
+140%Monthly sales
312Negative keywords
90Days
We've been working with Amplivus for over a year. Sales increased, ACoS improved noticeably, and their experience really shows.
100+Amazon brands managed
$50M+Ad spend managed
20%+Year-over-year sales growth
Approaches compared
Sales-led Store vs a design studio vs DIY
Three ways to get a Brand Store built, and how much each one is built to sell.
| Compare | How we run itSales-led Store | Design-only studio | Amazon template, DIY |
|---|---|---|---|
| Built for | Sales and the quality rating | Looks and brand feel | Getting something live |
| Store map | From your catalog and SQP | From your brand guide | Amazon’s default layout |
| Ad landing pages | Each campaign to its page | Not planned | Home page |
| Measured | Section clicks and sales | Rarely | Rarely |
| Refresh | Every quarter | On request | When someone remembers |
| Main risk | Low: you approve every page | Beautiful, but sells little | Generic, and never updated |
Pricing
Brand Store pricing
A Brand Store build is quoted after a free Store audit, because a 10-product brand and a 200-product catalog need different work. Amazon does not charge for Stores; our fee covers the strategy, design and build, with an optional quarterly refresh.
Store buildsQuoted per Store
Per Storequoted after a free audit
Running Sponsored Brands with us? We build the pages your ads land on.
- Store map from your catalog and SQP
- Home, category and subpages
- Mobile-first design and build
- Sponsored Brands landing pages
- Section and sales tracking
- Optional quarterly refresh
14days to submission
90day refresh cycle
Highquality rating target
1:8strategist to brands
FreeStore audit
Free · No obligation
Request your free Market Share Audit
Tell us about your account. A senior strategist reviews it and sends you a written audit with a flat monthly quote.
- 01We review your accountSpend, structure and your share against your top 3 rivals.
- 02You get it in writingWasted spend, the fixes and a flat monthly quote. Yours to keep.
- 03Walk through it togetherA short call to go over the findings. No obligation.
- Month-to-month
- 0% of ad spend
- Senior strategist
What is an Amazon Brand Store?
A free, multi-page store for your brand on Amazon, with its own URL. Brands in Brand Registry can build one, and shoppers reach it from your brand name on product pages and from Sponsored Brands ads.
Is an Amazon Brand Store free?
Yes. Stores are free for sellers in Amazon Brand Registry, vendors and agencies, and you do not need to advertise to have one. Our fee covers the strategy, design and build.
What is the Brand Store quality rating?
A High, Medium or Low rating in your Store insights. Since December 2025, Amazon bases it on the sales your Store visits drive within 14 days, not on how long shoppers stay.
Does a Brand Store increase sales?
Amazon reports that new-to-brand shoppers who visited a Brand Store were 62.7% more likely to buy, and spent 72.3% more per order, than those who did not. Results depend on your products and your Store.
Can Sponsored Brands ads send shoppers to my Store?
Yes. Sponsored Brands ads can land on your Store or a specific Store page, and Amazon reports that shoppers spend twice as long on Stores linked to Sponsored Brands. See our Sponsored Brands management.
How many pages should my Store have?
Enough to match how your shoppers browse: usually a home page plus one page per need, size or use, with subpages where a range is large. We plan it from your catalog and search data.
How often should I update my Brand Store?
At least every quarter. Amazon reports that Stores updated in the last 90 days had 11% more repeat visitors and 13% higher attributed sales per visitor.
How do you measure a Brand Store?
With Amazon’s Store insights: visitors, sales, the quality rating, clicks and click-through rate for each section, and results by traffic source.
How long does a Brand Store take?
About two weeks to submission: audit, Store map, designs for your approval, then the build. Amazon reviews new Store pages before they go live.
How much does a Brand Store cost with Amplivus?
We quote per Store after a free Store audit, with an optional quarterly refresh. If we run your Amazon PPC management, we also build the pages your Sponsored Brands ads land on.
Free Store audit
See what your Store could be selling
Your Store against Amazon’s sales-based quality rating, where your ads land, and which sections shoppers skip, in writing, with a quote.
- Written, yours to keep
- Quality rating check
- No obligation