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Electronics and accessories brands

Amazon PPC agency for electronics brands

Electronics shoppers compare specs, ratings and price, and a rival's price cut or a new model can move a search overnight. A senior strategist ties your bids to price and the featured offer, targets the devices your accessories fit, and plans each model change before Prime Day, back to school and Q4.

Get my free Market Share Audit See pricing
  • For brands spending $10K+ a month on ads
  • Weekly Share Report
  • 0% of your ad spend

Every plan runs on our Amazon PPC management

One senior teamAcross categories
Peaks plannedWeeks ahead

Trusted by 100+ Amazon brands

  • Verified Partner
  • Live-Data Audits
  • PPC Toolstack
  • Market Research
What decides share

What decides share in electronics

Electronics moves fast: prices change daily, new models replace old ones every year, and resellers compete for your featured offer.

  • Specs and reviewsCompared side by side
  • Price movesA rival's cut shifts the search
  • Model changesNew models replace old ones

Electronics at a glance

Four things
PriceDaily

Prices move every day

A rival's price cut can pull clicks away from you on the same search, so bids follow price, not just ACoS.

Featured offerResellers

Resellers compete for it

Sponsored Products ads only run while you hold the featured offer. A reseller who wins it can stop your ads.

ModelsYearly

New models replace old ones

When a new model lands, the old one keeps the spend and the searches unless the switch is planned.

BatteriesReview

Lithium batteries are reviewed

Products with lithium batteries go through Amazon's dangerous goods review, and FBA stock can be held until it clears.

Where the money goes

Where electronics brands lose share

Four gaps we see most in electronics accounts.

01Leak

Bids that ignore price

Bids set for last week's price keep paying for clicks after a rival undercuts you.

FixBids reviewed when your price or a rival's moves.
02Leak

A lost featured offer

When a reseller wins the featured offer, your ads stop and the plan for the week breaks.

FixFeatured offer and stock checked weekly.
03Leak

Old models still taking spend

The old model keeps the budget and the searches after the new one goes live.

FixOld models wound down, new ones launched on a plan.
04Leak

Accessories shown on the wrong devices

Broad targets show a charger or a case to people whose device it does not fit.

FixProduct targets set by device and fit.
Our method

One method, tuned to your category

The way we work is the same for every brand. What changes is the calendar, the targets and the rivals we plan around.

  1. 01

    Audit your share

    Top 3 rivals

    Your share of the top searches in your category next to your top 3 rivals.

  2. 02

    Plan the category

    Peaks · margin · rules

    Targets from your margin, budgets from your calendar, and the rules that apply.

  3. 03

    Run it weekly

    Bids · budgets · negatives

    A senior strategist tunes the account every week, with peaks planned ahead.

  4. 04

    Report your share

    Weekly Share Report

    Your share of the searches that matter in your category, week by week.

Ten categories, one teamThe same senior strategists work across categories, so what works in one reaches the next.
Your data sets the calendarTypical peaks are a starting point. Your own SQP shows when your shoppers start searching.
Category plays

Three plays for electronics brands

Where share is decided in electronics, and what we do about it. Pick one to see the plan.

01 · Where share is decided

Share is won on specs and reviews, and lost to price drops and new models

Electronics shoppers compare specs, ratings and price, and a new model or a rival's price cut can move a search overnight. Demand peaks on Prime Day, at back to school and in Q4.

Where share is decided

  • Specs and reviews next to rivals
  • Price drops and new models
  • Prime Day, back to school and Q4

What we do

  • Bids tied to price and the featured offer
  • Accessories and compatible products targeted
  • Old models wound down, new ones launched
See product launch PPC

Electronics at a glance

How we read it
  • ReordersLow
  • SeasonalityHigh
  • RulesMedium

Searches we see

  • “usb c charger”
  • “wireless earbuds”
  • “power bank”

Peak months Jul · Aug · Q4

  1. January: Quiet
  2. February: Quiet
  3. March: Quiet
  4. April: Quiet
  5. May: Quiet
  6. June: Quiet
  7. July: Peak
  8. August: Peak
  9. September: Quiet
  10. October: Busy
  11. November: Peak
  12. December: Peak
Rules that move ads

What Amazon requires, and what it means for electronics ads

Two rules decide whether electronics ads keep running.

  • Every category
    What Amazon requiresA featured offer and stock in hand
    What it means for ads

    Sponsored Products ads do not show without the featured offer or when out of stock. We check both weekly.

  • Lithium batteries
    What Amazon requiresA dangerous goods review for products with lithium batteries
    What it means for ads

    Until the review clears, FBA stock can be held and its ads stop. We plan launches around it.

Results

Results from brands we manage

Real accounts, measured on sales and TACoS, not clicks.

Pet brand owner working on a laptop with her dog beside her
Case study · US pet brand

How one pet brand grew sales 140% in 90 days

ACoS was 38%. We rebuilt campaigns around buyer intent, cut 312 wasted search terms and moved spend to peak hours.

38%24%ACoS
+140%Monthly sales
312Negative keywords
90Days
See all case studies
We've been working with Amplivus for over a year. Sales increased, ACoS improved noticeably, and their experience really shows.
Lauren GreenAmazon Marketing Manager
100+Amazon brands managed
$50M+Ad spend managed
20%+Year-over-year sales growth
Approaches compared

A category plan vs a generic playbook

Three ways brands run Amazon ads, and how much of your category each one plans for.

Amplivus compared with a generalist agency and a DIY tool on category planning
CompareHow we run itAmplivusGeneralist agencyDIY tool
Category calendar
Planned from your SQP
A generic Q4 plan
None
Targets
From your margin and reorders
One ACoS for everything
Rules you set
Category rules
Checked every week
When something breaks
Not covered
Rivals
Top 3 tracked weekly
Monthly, at best
Not shown
Who runs it
A senior strategist, 1 per 8 brands
Often a junior manager
You
Main risk
Low: your category plan in writing
A playbook built for someone else
Your time, every week
Pricing

One flat fee, whatever you sell

The fee is set by your ASINs, marketplaces and ad types, not by your category and never by your ad spend. Your exact fee is in writing after the free audit.

See Amazon PPC management See full pricing
Flat monthly feeMonth-to-month
$1,000-$5,000per month

The same pricing in every category. Your exact fee is in writing before you sign.

  • Category plan: peaks, margin, rules
  • Weekly bids, budgets and negatives
  • Weekly Share Report
  • Top 3 rivals tracked in your category
  • Senior strategist, 1 per 8 brands
  • Month-to-month, 0% of ad spend
Get my free Market Share Audit
10categories we plan for
12months planned ahead
24hreplies from your strategist
1:8strategist to brands
0%of your ad spend, ever
Free · No obligation

Request your free Market Share Audit

Tell us about your account. A senior strategist reviews it and sends you a written audit with a flat monthly quote.

  1. 01We review your accountSpend, structure and your share against your top 3 rivals.
  2. 02You get it in writingWasted spend, the fixes and a flat monthly quote. Yours to keep.
  3. 03Walk through it togetherA short call to go over the findings. No obligation.
  • Month-to-month
  • 0% of ad spend
  • Senior strategist
Your accountTakes about 60 seconds
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Electronics guides

Guides for electronics brands

Ad sales that other sellers filled

Why ad sales can beat total sales when resellers win.

Reading click price trends in SQP

Spot price moves before they cost you share.

How to read your SQP report

The 60-second scan of your share.

Spotting branded traffic cannibalization

Brand searches you may be paying for twice.

Amazon PPC cost breakdown for 2026

CPC, ACoS and TACoS benchmarks by spend tier.

How brands grow past $100K a month

TACoS targets and structure for larger accounts.

FAQ

Electronics brand FAQs

Straight answers, no sales spin.

Do you work with electronics brands?
Yes. We run Amazon ads for brands that sell electronics and accessories, such as chargers, cables, audio and smart home products, on Amazon.com, Amazon.co.uk and Amazon.com.au.
How do you handle resellers on our listings?
Sponsored Products ads only run while you hold the featured offer. We check it weekly, flag the listings where resellers win it, and move spend to the products you control.
How do you plan a new model launch?
We launch the new model with its own campaigns before the peak, keep the old model's best searches covered until the new one ranks, then wind its spend down.
How much does Amazon PPC management cost for a electronics brand?
One flat monthly fee: $1,000, $2,500 or $5,000 a month, set by your ad spend. It is never a percentage of your ad spend, there is no setup fee, and you can leave with 30 days' notice.
Should a electronics brand hire an agency or build in-house?
It depends on your spend and your team. At $40,000 a month in ad spend, an in-house hire costs about $6,000 a month in pay against our $2,500 flat fee, but gives you someone full-time. Many brands start with an agency and hire later.
Do you work with electronics brands in the UK and Australia?
Yes. We work with brands on Amazon.com, Amazon.co.uk and Amazon.com.au, with keywords, targets and a calendar for each marketplace.
Free Market Share Audit

See your share in electronics

Your share of the top electronics searches next to your top 3 rivals, where you are losing it, and the plan to win it back, with a flat monthly quote.

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  • Written, yours to keep
  • Flat monthly quote
  • No obligation