01Leak
Brand terms left open
Rivals run headline ads on your own brand name and take the top of the page from you.
FixBrand defence campaigns on every branded search.
Sponsored Brands management
Amazon Sponsored Brands management, built to own the top of search
A senior strategist runs your Sponsored Brands: your brand terms defended, headlines and images tested every month, and every campaign sent to the landing page that converts.
- For brands spending $10K+/mo
- Month-to-month
- 0% of your ad spend
Part of our Amazon PPC management
Sponsored BrandsSample search
SponsoredTop of search
YBBowls built for big dogsShop Your Brand ›
Branded search share64%+11 pts
New-to-brand orders58%+9 pts
Click-through rate0.62%+0.15 pts
Brand terms defendedRivals off your name
Headline B wonMonthly creative test
Trusted by 100+ Amazon brands
- Verified Partner
- Live-Data Audits
- PPC Toolstack
- Market Research
The basics
What are Amazon Sponsored Brands?
Sponsored Brands are Amazon ads that show your brand logo, a custom headline and several of your products together, most often at the top of search results. They send shoppers to your Brand Store or a product list, and they are open to brands enrolled in Amazon Brand Registry.
- Brand Registry neededSellers must be enrolled to run them
- Logo, headline and productsYour whole brand in one ad
- Pay per click or per 1,000 impressionsChosen per campaign
The formats we run
3 formatsProduct Collection
Your logo, a headline and up to three products. Clicks go to your Brand Store or a list of the products in the ad.
Store Spotlight
Your logo and up to three pages of your Brand Store, each with its own image and label. Built for shoppers who want to browse the range.
Video
A short video that plays as shoppers scroll the results. Clicks go to a product page or your Brand Store.
Where they show
Top of search, further down the results and on product pages, including your rivals’.
Video ads
Amazon Sponsored Brands Video
Sponsored Brands Video is the video format of Sponsored Brands. A short video plays on its own as shoppers scroll Amazon search results, so they see your product in motion before they click.
- Plays as shoppers scrollAbove, among or below the results
- Product page or Brand StoreUp to three products when it links to your Store
- Checked against Amazon’s specsAspect ratio, file size and length
How we run video
Your videosThe first seconds
Features and benefits shown in motion from the first second. The video plays with the sound off, so the product and the words on screen carry the message.
Where the click goes
A video for one product sends shoppers to its detail page, a fast path to checkout. A video for a range goes to your Brand Store.
Script, visuals and call to action
We tune the three together, compare video with your other Sponsored Brands ads on the same searches, and put the budget behind what sells.
Where the money goes
Where Sponsored Brands campaigns lose money
Most Sponsored Brands accounts we audit leak budget in the same four places. Each one is fixable in the first few weeks.
02Leak
One headline for months
The same creative runs untested, so click-through slowly slides and nobody notices.
FixA new headline, image or product line-up test every month.
03Leak
Traffic sent to the wrong page
Shoppers land on a single product or a thin Store page that does not convert.
FixA landing page matched to each campaign’s job.
04Leak
No owner for each search
Sponsored Brands and Sponsored Products both chase the same terms, so budget splits and neither wins.
FixA clear job for each ad type on every key search.
Campaign structure
How we structure your Sponsored Brands campaigns
Four campaign types, each with one job, from protecting your name to winning shoppers who have never heard of you. Creative is tested every month, and every search has one owner.
- 01
Brand defence
Your brand termsKeeps your logo and headline at the top when shoppers search for you.
- 02
Category
Generic category keywordsPuts your brand in front of shoppers who have not picked a brand yet.
- 03
Competitor
Rival brand terms and ASINsShows your range on rival searches and rival product pages.
- 04
Store Spotlight
Brand Store pagesSends high-intent shoppers into your Store to browse the whole range.
Test, every monthA new headline, image or product line-up runs against the current winner. The better one stays.
One owner per searchEach key search is owned by Sponsored Brands or Sponsored Products, so budget is never split between them.
What we manage
Every Sponsored Brands lever, managed weekly
Formats, creative, landing pages, targeting, bids and negatives. Pick one to see how we run it.
01 · Formats
Product Collection and Store Spotlight
Product Collection shows your logo, a headline and up to three products. Store Spotlight shows your logo and up to three pages of your Brand Store. We pick the format for each campaign’s job.
- Product Collection for category and competitor terms
- Store Spotlight for brand and broad category searches
- Formats swapped when one stops earning
Formats
Managed weekly| Format | Shows | Best for |
|---|---|---|
| Product Collection | Logo, headline, up to 3 products | Category and competitor terms |
| Store Spotlight | Logo, up to 3 Store pages | Brand and broad category terms |
02 · Creative
Headlines and images that earn the click
Your headline has one line to win the shopper. We write it around buyer intent, then test and replace it every month, together with the custom image and product line-up.
- Headlines written around what the buyer searched
- Custom image and product line-up chosen per campaign
- One change tested at a time, every month
Headline test · sample
Managed weekly| Headline | Click-through | Result |
|---|---|---|
| “Bowls built for big dogs” | 0.62% | Winner |
| “Stainless bowls, made to last” | 0.47% | Replaced |
03 · Landing pages
The right landing page for every campaign
Brand searches go to your Brand Store. Category and competitor searches go to a focused product list or Store page. Stock and price are checked before traffic is scaled.
- Brand Store home for brand searches
- Store sub-pages or product lists for category terms
- Stock and price checks before scaling
Landing pages
Managed weekly| Campaign | Landing page |
|---|---|
| Brand defence | Brand Store home |
| Category | Store sub-page for that category |
| Competitor | Product list of your 3 best sellers |
| Store Spotlight | 3 Store pages |
04 · Targeting
Keyword and product targeting
Keyword targeting reaches shoppers searching your brand and your category. Product and category targeting puts your brand on rival and related product pages.
- Exact and phrase match on your brand terms
- Phrase and broad match on category terms, with negatives
- Rival brands, ASINs and categories for conquesting
Targets · sample
Managed weekly| Target | Match | Job |
|---|---|---|
| “your brand” | Exact | Defend |
| “large dog bowls” | Phrase | Grow |
| Rival brand ASINs | Product | Conquer |
05 · Bidding
Bids and cost model set per campaign
Sponsored Brands can be bought per click or per 1,000 viewable impressions. We choose per campaign and move budget to the terms where your brand ads convert.
- Cost per click for most campaigns
- Cost per 1,000 viewable impressions for reach on key category terms
- Bids tuned weekly against ACoS and new-to-brand targets
Cost model
Managed weekly| Campaign | Pays per | Why |
|---|---|---|
| Brand defence | Click | Low cost, high intent |
| Category | Click | Judged on sales |
| Store Spotlight | 1,000 impressions | Built for reach |
06 · Negatives
Negatives and budgets that protect the brand
We add negatives for searches that spend without selling, and keep brand defence budgets topped up all day, every day.
- Negative exact and negative phrase keywords
- Negative ASINs on pages that never convert
- Brand defence budgets that never run dry
This week’s negatives · sample
Managed weekly| Search term | Spend | Sales | Action |
|---|---|---|---|
| “cat bowl” | $52 | 0 | Negative exact |
| “dog bowl stand wood” | $38 | 0 | Negative phrase |
| Rival ASIN B0… | $29 | 0 | Negative ASIN |
How it works
Your first 90 days of Sponsored Brands management
No long onboarding. Your brand is defended in week one and the first creative test starts in week two.
01
Day 1
Free audit
We review your Sponsored Brands campaigns, creative and landing pages, and who is bidding on your brand.
- Rivals on your brand terms
- Creative and landing page review
- Top-of-search share on key terms
You getWritten audit and a flat quote
02
Week 1
Brand defence live
Brand defence and the new campaign structure go live, with targets agreed in writing.
- Every brand term covered
- Four-part campaign structure
- ACoS and new-to-brand targets
You getYour brand, defended
03
Week 2
First Share Report
Your first Share Report lands and the first headline test starts.
- Share of brand and category searches
- Headline A against headline B
- Landing pages matched to campaigns
You getYour first Share Report
04
Months 1-3
Weekly optimisation
Bids, targets, negatives and budgets tuned every week, with a new creative test each month.
- Weekly bid and target changes
- A new creative test every month
- Replies from your strategist in 24h
You get12 weekly reports by day 90
05
Every quarter
Senior review
A senior strategist resets targets and plans creative and budgets for the quarter ahead.
- Targets reset against your margins
- Prime Day and Q4 creative plans
- New launches added to your ads
You getNext quarter’s plan
- Week 1Brand defence live
- Week 2First creative test
- 24hStrategist replies
Branded search share64%+6 pts
New-to-brand orders58%+4 pts
Click-through rate0.62%+0.15 pts
ACoS14.8%−2.2 pts
ROAS6.8+0.9
Reporting
Sponsored Brands reporting you can act on
Every week you see who owns your brand searches, which creative is winning, and how many new customers your brand ads bring in.
- Your share of branded searches, and who else bids on them
- New-to-brand orders and sales by campaign
- Click-through and conversion by headline and format
- ACoS and ROAS by format and landing page
Results
Results from brands we manage
Real accounts, measured on sales and TACoS, not clicks.
How one pet brand grew sales 140% in 90 days
ACoS was 38%. We rebuilt campaigns around buyer intent, cut 312 wasted search terms and moved spend to peak hours.
+140%Monthly sales
312Negative keywords
90Days
We've been working with Amplivus for over a year. Sales increased, ACoS improved noticeably, and their experience really shows.
100+Amazon brands managed
$50M+Ad spend managed
20%+Year-over-year sales growth
Ad types compared
Sponsored Brands vs Sponsored Products vs Sponsored Display
Three Amazon ad types, three different jobs. We run them as one system, with Sponsored Brands owning the top of the page and your brand name.
| Compare | You are hereSponsored Brands | Sponsored Products | Sponsored Display |
|---|---|---|---|
| Best for | Brand awareness and owning the top of search | Selling single products on high-intent searches | Retargeting shoppers and defending product pages |
| Where they show | Top of search, in results and on product pages, with your logo and headline | Search results and product pages | Product pages, the Amazon home page and off Amazon |
| Targeting | Keywords, products and categories | Keywords, products and categories; automatic or manual | Audiences (views, purchases, interests) and products |
| Brand Registry | Needed for sellers | Not needed | Needed for sellers |
| You pay | Per click, or per 1,000 viewable impressions | Per click | Per click, or per 1,000 viewable impressions |
| Learn more | This page |
Pricing
Sponsored Brands management pricing
Sponsored Brands management is part of our flat monthly fee, set by your ASINs, marketplaces and ad types. It is never a percentage of your ad spend, so the fee does not grow when your spend does.
Flat monthly feeMonth-to-month
$1,000-$5,000per month
Your exact fee is in writing before you sign.
- Senior strategist, 1 per 8 brands
- Sponsored Products, Brands and Display
- Brand defence and monthly creative tests
- Weekly Share Report and 24h replies
- No setup fee, 30 days’ notice
- 0% of your ad spend, ever
1:8strategist to brands
24hreplies from your strategist
0%of your ad spend, ever
4×senior reviews a year
Freewritten audit before you sign
Free · No obligation
Request your free Market Share Audit
Tell us about your account. A senior strategist reviews it and sends you a written audit with a flat monthly quote.
- 01We review your accountSpend, structure and your share against your top 3 rivals.
- 02You get it in writingWasted spend, the fixes and a flat monthly quote. Yours to keep.
- 03Walk through it togetherA short call to go over the findings. No obligation.
- Month-to-month
- 0% of ad spend
- Senior strategist
What are Amazon Sponsored Brands?
Amazon ads that show your brand logo, a custom headline and several of your products together. They appear at the top of search results, further down the results and on product pages, and send shoppers to your Brand Store or a product list.
Do I need Brand Registry for Sponsored Brands?
Yes. Sellers must be enrolled in Amazon Brand Registry to run Sponsored Brands. Vendors can run them without it.
Which Sponsored Brands formats do you run?
Product Collection, which shows your logo, a headline and up to three products; Store Spotlight, which shows your logo and up to three pages of your Brand Store; and Sponsored Brands Video, which plays a short video in the search results. We pick the format for each campaign.
How much do Sponsored Brands ads cost?
You pay per click, or per 1,000 viewable impressions on campaigns built for reach, through Amazon’s auction. Our management is a flat $1,000-$5,000 a month on top of your ad spend, never a percentage of it. See pricing.
What is the difference between Sponsored Brands and Sponsored Products?
Sponsored Products promote one product at a time and drive most ad sales. Sponsored Brands promote your brand and several products at once, own the top of the page and bring in new customers. We run both, with a clear job for each on every key search. See Sponsored Products.
Where do Sponsored Brands ads send shoppers?
To your Brand Store, a Store page, or a list of the products in the ad. We match the landing page to each campaign’s job and check stock and price before scaling.
How do you test headlines and creative?
One change at a time. Each month a new headline, image or product line-up runs against the current winner, and the one with the better click-through and conversion stays.
What does new-to-brand mean?
New-to-brand orders come from shoppers who have not bought from your brand on Amazon in the past 12 months. It shows how many new customers your brand ads bring in.
How soon will I see results?
Brand defence goes live in week one and your first Share Report arrives in week two. Branded search share usually improves first, while new-to-brand growth builds over the first 90 days.
Is there a long-term contract?
No. Management runs month-to-month with 30 days’ notice and no setup fee.
Free Market Share Audit
See who is winning your brand searches
Who bids on your brand, how your headline ads perform and your share of the top of search against your top 3 rivals, in writing, with a flat monthly quote.
- Written, yours to keep
- Flat monthly quote
- No obligation